Author: Nurul Amirah

Choosing brand colors is crucial in shaping brand identity, influencing perceptions, and evoking emotions. This process goes beyond creativity—it’s a strategic decision that significantly impacts audience connection and brand recognition. This article delves into selecting brand colors effectively, offering 11 essential tips. By understanding and implementing these pointers, brands can create compelling visual identities that […]

With billions of brands vying for consumer attention, it is crucial to develop a strong visual identity that sets your brand apart. Visual identity is the combination of visual elements that create a unique, recognizable image of your brand. Think of the iconic tick logo on a shoebox or paper bags – instantly, you know […]

In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]

As social media platforms continue to evolve, businesses and advertisers face the pivotal decision of choosing between Instagram Reels Ads and TikTok Advertising to market their products or services. Each platform has unique characteristics and user demographics, offering compelling opportunities to engage with a vast and diverse online audience. This article delves into the comparative […]

Social media has undergone rapid evolution in the way businesses market their products or services and engage with their audience. Marketing trends in this domain change swiftly, necessitating businesses to adapt promptly to remain relevant in this fiercely competitive industry. As 2023 draws to a close, it is prudent for businesses to start planning their […]

Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]

Christmas in Singapore is truly a magical time, and what better way to capture the festive spirit than by visiting the most Instagram-worthy places in the city. From the iconic Orchard Road to the enchanting Gardens by the Bay, here’s a guide to the must-visit Christmas spots in Singapore for 2023. 1. Orchard Road: Dazzling […]

So, you’re diving into the world of design, and you’ve heard about these seven mysterious elements. Well, consider this your backstage pass to understanding what they’re all about. These 7 Elements of Design are the unsung heroes behind every stunning design. They work together like a dream team to create a visual message that has […]

Singapore is a vibrant city-state well-known for its blend of modernity and tradition, offering visitors a unique and diverse experience. From lush green parks to stunning architecture, Singapore has plenty of picturesque locations that are perfect for taking photos. Let me take you through 13 Instagrammable places in Singapore that are worth visiting in 2023. […]

Are you looking for some TikTok content ideas that will reach and appeal to your target audience? This article might just be the answer. TikTok is an app that allows people to post videos, share what they’re doing and connect with other users. It’s like Facebook meets Instagram meets Snapchat with a few extra bells […]