Looking to grow your business? Influencer marketing is the way to go! Marketing your product or service might be tough all on your own but with influencer marketing, you’re not alone.
A great way to help you reach new audiences, increase brand awareness and boast your returns, influencer marketing is the trend that all savvy entrepreneurs need to tap onto to bring your business to the next level.
The meteoric rise of and use of digital media have greatly influenced the media landscape in Singapore and the power of influencer marketing in Singapore has also grown exponentially in recent years.
With more than 4.2 million smart phone users in Singapore, our country has one of the highest smartphone penetration rates in the world and over 63% of those who are connected to the internet in Singapore use Instagram on a regular basis. More than 74% of Singaporeans frequent social media platforms and approximately 73% of Singaporean consumers depend on social media networks for information on which they base their purchasing decisions on.
In this article, we will be sharing with you the ins and outs on influencer marketing to loop you in!
Continue reading ➞ Influencer Marketing In Singapore: What, Why, Who, How & Where
The year 2020 has been a whirlpool of challenges for most businesses, whether big or small. The pandemic came crashing, while brands were slowly getting used to the importance of having an online presence. It caused many organisations that stuck to the traditional means to shut down within a month, and the rest struggling to survive.
Marketing trends are constantly changing, and 2020 has taught us that it is vital to stay relevant no matter how much value your business model brings.
The term “Digital Marketing” was first formed in the 1990s, which has evolved from the Web 1.0 platform to what we have now – Instagram, Tik Tok, Facebook, and more. This is how much digital marketing has changed in 30 years, so what about 30 years from now? Will we be prepared for the next global crisis that strikes, when we have not even attuned to the current situation yet? Yikes.
Continue reading ➞ Social Media Marketing Trends In 2021 (The New Normal)
Finding the right client-agency fit can be a difficult and time consuming process. It takes a fair amount of confidence, with both parties needing to establish trust early in the partnership (as with any relationship).
Maybe you are hiring a social media marketing agency for the first time, or your previous agency has let you down and you promised to be more cautious the next round.
Whatever the case, it’s important to do your research before recruiting a marketing agency. To decide whether they would be a good match for your business, it is crucial to ask the correct questions that will aid you in choosing the right agency for your brand’s success.
We have a list of sixteen helpful questions that our clients often ask, and a good agency should be able to answer them easily.
Continue reading ➞ 16 Questions To Ask Your Social Media Marketing Agency
Social media marketing practice is a method of internet-based marketing that includes crafting and sharing valuable content on different social media platforms to attain marketing and advertising goals. Social media marketing consists of events like posting the content and image informing video presentations and further strategies that drive user’s engagement, along with paid social media advertising.
This article will provide social media users, marketers and brands with an outline of paid social media marketing platforms available to expand your business’s social presence. Following these tips, an individual or organization can start planning their campaigns and create content for it.
Continue reading ➞ The Best Platforms To Be Used For Paid Social Media Marketing
As a restaurateur in 2020, you have no excuse if you’re not using social media as a marketing channel for your restaurant or Food & Beverage (F&B) business.
Social media marketing is both an art and science, with brand awareness as the ultimate advantage no matter how big or small your business is.
And now with the global COVID-19 pandemic, it is especially important during this circuit breaker (that’s what we call a “silent/mini lockdown” in Singapore) period where digital marketing is the forefront marketing channel in reaching your target audience.
It is important to note that social media makes up only one part of the entire digital marketing world. But it is undoubtedly the most powerful and cost-effective platform to promote your business.
Continue reading ➞ 15 Content Tips & Ideas: Social Media Marketing For Restaurants
With the current Covid-19 pandemic happening, companies across the globe are facing a great depression.
It is only natural for the current surviving businesses to be fearful of their future, with the number of firms closing down and unemployment rates rising daily.
Lockdowns and restrictions have been set in place in different countries to help contain the spread of the virus. With Singapore going into a “silent lockdown”, our local F&B businesses are one of the many industries that are currently struggling to sustain.
“What’s the point in continuing to market during this restricted period if everyone’s encouraged to stay home?”
Continue reading ➞ 4 Easy Ways To Market Your F&B Business During COVID-19 In Singapore
Here’s how the success of business works.
A great product/service without the right marketing & execution will give you little to no results.
An average produce/service with the right marketing & execution will most likely bring you great results!
In the world today, marketing helps brands to connect with their audiences and make consumers feel like they belong to a community.
Even with a great product/service, it will evidently show overtime that your business is not performing as well as it should without the use of marketing.
So in order to keep up your competitive game in an overcrowding business economy, here is a compilation (in no particular order of importance) of 35 Marketing Articles that Business owners or Marketers should read in 2020!
Continue reading ➞ 35 Marketing Articles Every Business Owner Or Marketer Should Read In 2020
Over the past few years, businesses have devised and employed different ways of realizing growth through social media marketing hacks. Social media has become the gateway for brands to reach out to their target audience, owing to the growing number of social media users being witnessed every year.
As of early 2020, social media giants like Facebook has 2.5 Billion Monthly Active Users (MAU) and 1.63 Billion Daily Active Users (DAU). YouTube has 2 Billion monthly logged-in users, while Instagram has 1 Billion MAU!
Continue reading ➞ 13 Quick And Actionable Social Media Growth Hacks For 2020 (+17 MORE!)
Check out these tips on how to create content for social media advertising that will generate more conversions for your business.
Continue reading ➞ How To Create Effective Content For Facebook Ads [Video]
My fellow marketers and business owners: so you’ve decided to start your own social media marketing for your business.
You’re taking a big step opening your business up to the digital world.
Social media marketing isn’t just about what your business can offer to your potential customers. No, no, no!
Continue reading ➞ 7 Social Media Marketing Tips For Businesses In Singapore [Video]