How to Use Social Media to Build a Community Around Your Brand in 2026
Oct 1, 2025
6 mins read
Competition in the digital marketplace is fiercer than ever. With countless innovative products and services emerging every day, the challenge for businesses isn’t...
Tips & Tricks
How to Use Social Media to Build a Community Around Your Brand in 2026
Oct 1, 2025
6 mins read
Competition in the digital marketplace is fiercer than ever. With countless innovative products and services emerging every day, the challenge for businesses isn’t just about getting noticed—it’s about building lasting connections with their audiences. Social media is the center stage where these connections happen. Yet, building a presence on social media goes far beyond chasing […]
For Beginners: 9 Tips for Designing a Social Media Page That Stands Out
Sep 4, 2025
6 mins read
In today’s digital landscape, your social media page is often the first touchpoint between your brand and potential customers. Before they visit your website, book your services, or buy your products, they’re likely to check your Instagram, TikTok, Facebook, or LinkedIn. A poorly designed page may turn people away, while a polished and consistent design […]
Guide to Product Photography – Tips and Techniques
Aug 20, 2025
6 mins read
In today’s highly visual world, product photography plays a crucial role in attracting customers, driving sales, and enhancing brand perception. Whether you are a business owner, a freelance photographer, or simply someone looking to showcase your own products professionally on social media, understanding the art of product photography can make a significant difference in how […]
5 Copywriting Formulas You Need To Know
Aug 17, 2025
6 mins read
In today’s fast-paced digital landscape, attention is the most valuable currency. Whether you’re writing social media captions, email newsletters, or website landing pages, the words you choose can determine whether your audience scrolls past—or stops, clicks, and engages. This is where copywriting formulas come in. In this article, you’ll explore five timeless and highly effective […]
Step-by-Step Guide to Designing Your Brand Logo
Aug 3, 2025
5 mins read
Your logo serves as the face of your brand. It will appear on your website, products, marketing materials, in-store signage, and virtually everywhere else your customers interact with your brand. While it may seem like a small component, a logo carries significant weight. It encapsulates your brand’s values, products, audience, industry, history, and personality. This […]
Guide to Food Photography Composition – Tips and Techniques
May 30, 2025
6 mins read
Food photography serves a multitude of purposes—from advertising campaigns and restaurant menus to cookbooks, social media, and editorial content. But it’s much more than simply capturing an image of a meal. Exceptional food photography tells a story, evokes emotion, and transports the viewer into an experience where they can almost taste the dish through the […]
Safe Zones for 2025: Instagram, Facebook and TikTok
Mar 12, 2025
4 mins read
What are Safe Zones? Safe zones on social media are designated areas where content can appear without being cut off or covered by other elements. They’re important for ensuring that your message is fully visible and engages the audience and hence produce an effective social media design, increase mobile optimization, and better visual content. Take […]
Guide: Hashtag Strategy for Instagram, Facebook, and TikTok in 2025
Mar 4, 2025
9 mins read
In the rapidly evolving landscape of social media, hashtags remain a vital tool for enhancing visibility and engagement across platforms like Instagram, Facebook, and TikTok. As we approach 2025, understanding the nuances of hashtag usage and developing a robust hashtag strategy is essential for brands and influencers aiming to connect with their audience effectively. This […]
27 Graphic Design Tips for Beginners and Non-Designers
Feb 12, 2025
11 mins read
Having a solid set of graphic design tips can be incredibly valuable, especially if you’re just starting out as a beginner graphic designer or if you’re a non-designer looking to develop some practical graphic design skills on your own. In this article, we’ll delve into 27 of the most practical and actionable graphic design tips […]
SWOT Analysis in Social Media Marketing – How to do it right?
Jan 15, 2025
6 mins read
What is SWOT analysis, and what does it mean to you as a marketer? SWOT analysis is more than just a tool—it’s the cornerstone of strategic marketing. For any marketer striving for success, it’s a compass that guides you through the complexities of your brand and product. By diving deep into the strengths, weaknesses, opportunities, […]
Social Media SEO Tips For Each Major Platform
Jan 1, 2025
8 mins read
In the digital age, where social media plays an integral role in shaping how people discover brands and products, optimizing your social media presence is more important than ever. Social media SEO is a powerful strategy that can enhance your brand’s visibility, increase engagement, and ultimately drive traffic to your website. By using the right […]
17 Hidden Features In After Effects You Need to Know
Dec 12, 2024
6 mins read
After Effects is a software that is very popular among graphic designers and animators. Even though many users are skilled at using it, there are still many hidden features and tricks that many people may not know about. By knowing the hidden features or tools and cool tricks in After Effects, you can increase your […]
Ephemeral Content Marketing Strategy – All You Need To Know!
Nov 6, 2024
7 mins read
In the fast-paced world of digital marketing, capturing your audience’s attention quickly and effectively is crucial. One of the hottest trends right now is ephemeral content marketing. But what exactly is it, and why should you care? What is Ephemeral Content? Ephemeral content refers to any content designed to be short-lived, typically lasting within 24 […]
Illustrator Vs. Photoshop: Which Adobe Software Should You Use?
Oct 9, 2024
10 mins read
In the realm of graphic design, Adobe Illustrator and Photoshop stand as formidable tools, frequently employed in the industry. When embarking on a new project, deciding between these two programs can pose a challenge, as both offer unique capabilities suited to various design needs. Choosing between these programs can be overwhelming. However, in this article, […]
Social Media for Photographers: Best Platform, Best Practices and Content Ideas
Sep 26, 2024
9 mins read
Before the invention of cameras, we could only experience moments as they happened. Thanks to Joseph Nicéphore Niépce, the inventor of photography, we now have the ability to capture fleeting moments in time. These moments, frozen in a photograph, allow people to relive experiences or witness events from a different perspective. Photography has become more […]
9 Ways to Use AI Tools for Content Creation
Aug 29, 2024
7 mins read
Artificial Intelligence (AI) has emerged as a transformative force in various industries, including content creation. Its rapid development has made it an indispensable tool for marketers, designers, software developers, and content creators alike. By leveraging the power of AI, professionals can enhance the way they create, manage, and personalize digital content, ultimately driving better engagement […]
Time-Saving Tips for Efficient Social Media Content Creation
Aug 14, 2024
15 mins read
In the bustling world of social media, where attention spans are short and competition is fierce, content creators are constantly challenged to produce high-quality content efficiently. Balancing these two elements—efficiency and quality—is crucial for any individual or business aiming to thrive in the digital space. The ability to streamline content creation processes without sacrificing the […]
How to Choose Your Brand Colors – 12 Steps
Jul 17, 2024
8 mins read
Choosing brand colors is crucial in shaping brand identity, influencing perceptions, and evoking emotions. This process goes beyond creativity—it’s a strategic decision that significantly impacts audience connection and brand recognition. This article delves into selecting brand colors effectively, offering 11 essential tips. By understanding and implementing these pointers, brands can create compelling visual identities that […]
Organic Social Media Marketing Strategies: Guide for Beginners
Jul 3, 2024
9 mins read
In today’s digital landscape, social media has become indispensable for businesses worldwide, serving as a foundational element in marketing strategies. Among the diverse array of approaches, organic social media marketing emerges as a powerful means to forge genuine connections with your audience. But what exactly does organic social media marketing entail, and how can you […]
Dark Posts vs. Boosted Posts – Pros and Cons
June 20, 2024
9 mins read
Unsure about the difference between dark posts and boosted posts? Wondering which could yield better results? It is crucial to understand both the distinctions and similarities between these methods to optimise your paid advertising efforts in line with your objectives. Let’s delve into both dark posts and boosted posts to offer a clearer understanding of […]
How To Run a Successful Social Media Contest in Singapore
June 7, 2024
7 mins read
Looking for ways to increase your brand’s social media engagement and brand awareness? Want to promote exciting new products or services? Looking to expand your current audience reach? Well, look no further than creating a social media contest! Social media contests are one of the best ways to encourage higher overall engagement and following. When […]
How To Create A Strong Visual Identity For Your Brand
May 29, 2024
5 mins read
With billions of brands vying for consumer attention, it is crucial to develop a strong visual identity that sets your brand apart. Visual identity is the combination of visual elements that create a unique, recognizable image of your brand. Think of the iconic tick logo on a shoebox or paper bags – instantly, you know […]
12 Tips To Improve Your TikTok Marketing in Singapore
May 12, 2024
10 mins read
In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, especially in Singapore. With its rapid growth since 2020 during lockdown in Singapore and unique content format, TikTok offers immense opportunities for businesses to connect with their audience in creative ways. If you know just how to take advantage of […]
11 Ways to Get More User-Generated Content
Apr 21, 2024
6 mins read
Why should brands prioritize the acquisition of user-generated content (UGC)? The benefits are substantial. UGC-based advertisements boast click-through rates four times higher and a remarkable 50% reduction in cost-per-click compared to the average. Moreover, campaigns or websites that integrate UGC witness a substantial 29% increase in web conversions. In today’s digital landscape, leveraging UGC has […]
13 Digital Marketing Trends to Look Out for in 2024
Apr 7, 2024
10 mins read
One might think that a single year can’t possibly alter the landscape of social media marketing significantly. However, given the constantly evolving nature of social media and the remarkable technological advancements in recent years, digital marketers and online content creators must remain vigilant if they aim to thrive in the upcoming year. Let’s delve into […]
Best iPhone 15 Settings To Shoot Video Content
Mar 6, 2024
6 mins read
In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]
Instagram Reel Ads vs. TikTok Advertising: Which is Best for You?
Feb 22, 2024
4 mins read
As social media platforms continue to evolve, businesses and advertisers face the pivotal decision of choosing between Instagram Reels Ads and TikTok Advertising to market their products or services. Each platform has unique characteristics and user demographics, offering compelling opportunities to engage with a vast and diverse online audience. This article delves into the comparative […]
7 Digital And Social Media Marketing Trends in 2024
Feb 14, 2024
5 mins read
Social media has undergone rapid evolution in the way businesses market their products or services and engage with their audience. Marketing trends in this domain change swiftly, necessitating businesses to adapt promptly to remain relevant in this fiercely competitive industry. As 2023 draws to a close, it is prudent for businesses to start planning their […]
5 Type Of TikTok Contents That Goes Viral
Jan 31, 2024
4 mins read
Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]
The Do’s and Don’ts of Branding
Nov 22, 2023
4 mins read
In an era defined by rapid technological advancements and ever-changing consumer preferences, the significance of branding has reached unprecedented heights. Businesses, both large and small, are increasingly recognizing the pivotal role branding plays in establishing a lasting connection with their target audience. In this dynamic landscape, understanding the do’s and don’ts of branding becomes essential […]
Unlocking the Secrets: How To Make Money on Social Media
Nov 8, 2023
16 mins read
In today’s digital age, social media has evolved beyond just connecting with friends and sharing cute baby videos. It’s become a powerhouse for entrepreneurs and content creators alike. But let’s be clear: success in the world of social media doesn’t happen overnight. It’s the result of passion, dedication, and a smart strategy. In this comprehensive […]
5 Expert Tips for Social Media Marketing Success
Nov 2, 2023
6 mins read
Social media has become an integral part of our daily lives, seamlessly intertwining with our routines, relationships, and interests. Its pervasive influence has left an indelible mark on how we communicate, share, and engage with the world. While social media offers a playground of amusement and connection, it’s also a potent tool for individuals and […]
The Power of User-Generated Content for Social Media Marketing
Oct 27, 2023
8 mins read
Are you tired of scrolling through your social media feed, only to be bombarded by generic brand content that fails to capture your attention? Well, fear not! Because there’s a secret weapon in the world of social media marketing: User-Generated Content (UGC). It is the authentic and engaging content created by your fellow consumers that […]
How To Create An Effective Portfolio
Oct 18, 2023
4 mins read
A graphic designer’s portfolio is the gateway to their career success. It serves as a visual testament to their creativity, skills, style, and experience, making it a crucial tool for attracting clients and job opportunities. In this article, we’ll provide an in-depth, step-by-step guide to help you create the most effective portfolio as a graphic […]
5 Compelling Reasons to Invest in Social Media Marketing
Sep 6, 2023
5 mins read
Social media has evolved far beyond a platform for sharing cute pet pictures and reconnecting with old friends from high school. Today, it has become an indispensable tool that businesses of all sizes should harness for their growth and success. In this article, we will delve into five compelling reasons why you should invest in […]
2023 Adobe Photoshop Shortcuts Cheat Sheet
Aug 18, 2023
3 mins read
In the fast-paced world of digital design, time is of the essence. If you’re tired of scrolling through menus and toolbars in Photoshop, you’re in for a treat! Say hello to your new best friend – the Photoshop shortcuts cheat sheet. This game-changing tool is here to skyrocket your productivity, streamline your workflow, and set […]
Effective Lead Generation Strategies & Tactics for Small Businesses: A Quick Guide
Aug 6, 2023
4 mins read
In today’s highly competitive business landscape, lead generation has become an essential component of any successful marketing strategy. While larger businesses and corporations have more resources and a larger customer base to draw from, small businesses can struggle to attract and convert new customers without effective lead generation tactics. However, with the right strategies and […]
Improve Your Designs Using The 7 Design Principles
Aug 2, 2023
3 mins read
Graphic design involves more than just combining shapes, illustrations, and typography. It is the embodiment of ideas presented visually or functionally. Therefore, effective visual communication should be the ultimate goal of all graphic designers. As a creative individual, you may encounter a creative block when trying to make your designs both appealing and effective. This […]
How To Create a Successful Brand Strategy in 7 Steps
Jul 23, 2023
6 mins read
A brand strategy is a comprehensive approach to creating a strong and positive connection with customers and potential customers. It involves various elements such as the brand voice, storytelling, brand identity, values, and overall branding. It aligns your long-term business goals and objectives with your brand’s overall image and perception and outlines the steps and […]
6 Steps to Create a Successful Marketing Campaign
Jul 17, 2023
8 mins read
Marketing campaigns play a critical role in the success of any business or organization. A well-crafted campaign will help businesses target their desired audiences, build brand awareness and ultimately leading to increased sales. However, creating a successful marketing campaign is easier said than done. It requires a combination of creativity, strategic planning, and effective implementation. […]
TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy
Jul 10, 2023
7 mins read
Did you know that TikTok is now competing with Google as an alternative search engine? According to Google’s Senior Vice President, more than 40% of Gen Z prefers TikTok for online searches over Google. This significant shift highlights the importance of a comprehensive TikTok SEO strategy, which many brands overlook. You can significantly increase the […]
How To Create A Buyer Persona
June 22, 2023
6 mins read
What is a buyer persona? A buyer persona is a comprehensive representation of your target audience that is based on thorough research. Instead of getting to know each customer personally, you create a persona that serves as a representation of your customer base. This may include multiple personas if different customers have different reasons for […]
Social Media Management Checklist for 2023
June 9, 2023
6 mins read
Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for […]
10 Photography Tips Beginners Need to Know
June 1, 2023
8 mins read
Growing up as a Generation-Z, taking photos has been part of our lifestyle. Be it taking photos of your outfit, capturing the beautiful scenery during your overseas trip or even taking photos of your dinner in a restaurant. Photography is definitely one of the best ways we capture memories, tell stories and share someone’s happy […]
How To A Create Social Media Marketing Strategy in 2023
May 29, 2023
9 mins read
Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results. We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a […]
10 Common Social Media Mistakes in 2023
May 19, 2023
7 mins read
Social media has become a crucial tool for businesses to connect with customers and promote their brands. However, as with any form of communication, there are certain mistakes that brands make on social media. In this article, we will be discussing 10 of the most common mistakes that brands make on social media and how […]
Marketing To Gen-Z in 2023 the Right Way (Easy Tips)
May 15, 2023
10 mins read
Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]
9 Font Hacks for Instagram Stories You Should Know
May 10, 2023
7 mins read
Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]
How To Create A Buyer Persona In 4 Steps
May 4, 2023
7 mins read
Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers. People are more likely to purchase goods and services that […]
The What, Why and How Of Social Media Analytics
Apr 29, 2023
7 mins read
“Why isn’t our likes growing?” “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article. Just like any other brand when they’re starting with its […]
6 Adobe Photoshop Tips and Tricks That Looks Professional
Apr 13, 2023
5 mins read
As designers, we are always searching for different and effective ways to do things. Be it in a form of photo editing, illustrations, general designs, and many more. We often lean towards tutorials or exploring the software itself to aid us in our designs. So today I am here to share some Adobe Photoshop tips […]
2023 TikTok Growth Hacks To Get 10K Followers FAST
Apr 10, 2023
7 mins read
Use These 5 Growth Hacking Strategy To Get 10K Followers Fast! TikTok is the world’s fastest growing social media platform at the moment with over 1.53 BILLION users. It’s a platform that promotes content #virality. This means you’re able to get more eyes on your brand organically. Quicker than any existing social media platforms! Are […]
10 Habits to Become a Successful Content Creator in 2023
Apr 7, 2023
8 mins read
According to Hubspot’s 2022 State of Consumer Trends Report, the number of content creators is rising rapidly. In fact, 30% of surveyed 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves as content creators. This shows how in-demand this position is in the modern world, where using social media is the norm for […]
7 Tips For Digital Marketing Account Managers
Mar 26, 2023
6 mins read
What is a Digital Marketing Account Manager’s role? Their key roles include planning campaigns, analysing metrics, and identifying trends in the different clients’ industries in order to boost their client’s web presence and meet their client’s digital marketing goals. They are also in charge of cultivating and maintaining relationships with both current and potential clients. […]
Quick 5-Step Guide to Branding Your Business In Singapore
Mar 17, 2023
9 mins read
What is branding? Before we start off with how to keep your brand consistent for your business, we must first grasp the meaning of what branding your business is. Branding is the process of creating an identity for your business, one that garners recognition towards it. Creating a strong presence among your consumers and competitors […]
12 Timeless Fonts For Social Media Posts
Feb 26, 2023
15 mins read
Remember the good old days when Times New Roman was your standard go-to font for everything? It became a popular font choice as it is easy on the eyes and is very versatile. Today, there are more than 200,000 fonts available to choose from. While we love having so many options, it can also be […]
Managing Your Time Doing Social Media Marketing
Feb 19, 2023
5 mins read
If you’ve worked in digital marketing, you know it’s not a walk in the park. Long hours, running after deadlines and demanding goals to meet. Everything (including the algorithm) is moving and changing too fast! It just feels like you’re stuck in a whirlpool of tasks and changes, almost drowning (but still surviving), wishing that […]
9 Ways To Make Your Brand Stand Out On Social Media
Jan 30, 2023
7 mins read
Did you know that The Accounting and Corporate Regulatory Authority (ACRA) estimates that there are approximately 500,000 registered business entities in Singapore? For more than ten years, Singapore has consistently been ranked as the top nation for entrepreneurs to do business. This is all thanks to Singapore’s ideal geographic location. Many small and big brands […]
5 Tricks To Churn Out Show-Stopping Content
Jan 27, 2023
5 mins read
Content creation is the backbone of your business, but it’s also one of the most time consuming aspects. With so many tools and strategies out there, you can’t afford to waste time on something that isn’t going to get results. In this post I’m going to walk you through 5 tricks to churn out show-stopping […]
3 Steps To Manage A Social Media Crisis
Jan 13, 2023
7 mins read
In the last ten years, social media has changed dramatically, and so have its users. Our Account Executives at Plexxie receive daily training on how to handle social media issues. We manage people’s expectations, interests, and emotions for a brand when we handle social media. We can all agree that people are more conscious of […]
Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time
Jan 5, 2023
7 mins read
‘Join Us!’, ‘Sign Up!’ – These are often the phrases we see on social media with a common goal for brands to get audiences to give their emails and keep a look out for the brand’s updates. However, is it really that easy for audiences to give what your brands want? While it is true […]
Video: 7 FREE Secret Tools Content Creators Use To Work Faster
Jan 3, 2023
1 mins read
PSST! Come closer, we’ve got some secrets to share! In this episode, we’re gonna expose some tools that the industry has been keeping a secret! These tools will basically elevate your content creation game, making you work much more efficient. Stick around to tool #7 because even we CAN’T BELIEVE that there is such an […]
7 Useful Adobe Illustrator Hacks To Improve Your Workflow
Jan 1, 2023
7 mins read
Working in a fast-paced environment like a Social Media Agency has definitely taught me a few things that have enhanced my productivity, redefined my skill set, and completely changed the way I work. Whether you have used Adobe Illustrator for a long time or are just getting started, you might not be aware of these […]
Comparing Paid And Organic Posts At A Glance. Hybrid?
Dec 15, 2022
8 mins read
Build it or buy it? You’re handling your brand’s social media account, constantly posting new content and actively engaging with your audience. But there’s just one problem – your organic posts are not reaching out to anyone. Perhaps back in 2013, your organic post can be reaching up to 13 percent of your page’s audience. […]
Video: Social Media Marketing Strategies For 2023
Dec 12, 2022
9 mins read
WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see […]
7 Recession-Proof Digital Marketing Strategies
Dec 7, 2022
15 mins read
There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]
Video: How To Close Your First Paying Client
Dec 5, 2022
1 mins read
What’s up guys, when we first started our #socialmediamarketingagency we had A LOT of difficulty trying to find our first paying client. In this video, we’ll cut the BS and share with you the tactics that actually worked for us. If you’re in this position, we know FOR SURE that this can help you out! […]
8 Social Media Design Tips That Enhances Social Media Strategy
Dec 4, 2022
7 mins read
Want your brand to be loud and known in the social media game? Social media design is one way to effectively increase brand awareness and grow followers’ engagement. Visual design is a powerful tool anyone can use to create brand recognition and connect your target audience with your business and services. Consumer reports that users […]
Video: Creating A Strong Brand Identity
Nov 14, 2022
1 mins read
For this week’s episode, we share more about #brandingyourbusiness with tips on keeping your brand consistent. We talk about brand voice, knowing your target audience and the importance of establishing your visual identity. As we share more about strong branding and messaging in your business, we hope to inspire small business owners as well as […]
Basic Social Media Metrics That You Should Track
Nov 10, 2022
5 mins read
What are social media metrics and why should you track them? Numbers are the universal language, especially for accountants marketers. Social media has become an integral part of every marketing strategy, but the real question here is – Are your social media efforts paying off? Great marketing requires good data, from follower counts to brand […]
41 Clever Marketing Campaigns
Nov 4, 2022
14 mins read
Successful advertising campaigns have the ability to evoke strong feelings and remain in our minds for a long period, potentially affecting our purchasing decisions. Especially with today’s campaigns becoming very innovative and profitable since marketers have access to a growing variety of emerging channels and technologies. The creative team’s aptitude for piquing the attention of […]
Instagram Features to Up Your Marketing Game in 2023
Oct 31, 2022
5 mins read
More than just a photo-sharing site, Instagram has evolved into a social network that businesses and brands are hopping on for outreach and to engage with their fans. With as much as 2,000 million monthly active users worldwide, it should come as no surprise that Instagram is rapidly rolling out new features that businesses can […]
Best Ways to Engage Your Audience Using Instagram Stories
Oct 27, 2022
5 mins read
Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]
Top Scroll-stopping Social Media Design Trends in 2023
Oct 25, 2022
5 mins read
Looking back, we can see the evolution of design. People respond to the ever-changing design styles, constantly on the lookout for something new and exciting. Whether you’re a company, an influencer, or a content creator, you constantly want to stand out. A big part of the design evolution involves visual elements and how you use […]
9 Ideas To Increase Footfall In Retail Stores With Social Media Marketing
Oct 20, 2022
8 mins read
Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]
All About Instagram Features In 2022
Oct 4, 2022
5 mins read
Instagram is constantly surprising us. Nearly every week, Instagram introduces new features and keeping up with what’s fresh can be difficult right now more than ever. We all know that keeping up with updates on social media platforms is essential especially if you work in social media marketing, which is why we’ve created this handy […]
Social Media Marketing: Top 20 Mistakes to Avoid [Updated 2022]
Feb 18, 2022
13 mins read
Want to see results in your Social Media Marketing efforts for 2020? Avoid these 20 common mistakes that I made to market my business.
Tips to Building a Better Social Media Presence For Awareness
Nov 9, 2021
10 mins read
Super easy and simple tips to increase Social Media presence to get more followers and awareness for your brand.
Influencer Marketing In Singapore: What, Why, Who, How & Where
Feb 4, 2021
11 mins read
All you need to know on Influencer Marketing for the Singapore market. What is it, How to execute, Who to engage and Where to find them.
Social Media Marketing Trends In 2021 (The New Normal)
Feb 1, 2021
14 mins read
How marketing leaders are adapting to the new normal in 2021: Strategies, Tips, Hacks to social media marketing trends.
16 Questions To Ask Your Social Media Marketing Agency
Jan 4, 2021
12 mins read
Hiring an agency? Ask these questions first or you'll be stuck with an incompetent social media marketing agency.
15 Content Tips & Ideas: Social Media Marketing For Restaurants
Apr 24, 2020
13 mins read
15 social media marketing content tips and ideas that guarantees higher engagement for restaurants and F&B business in Singapore
4 Easy Ways To Market Your F&B Business During COVID-19 In Singapore
Apr 5, 2020
12 mins read
Don't make another marketing move before reading this. We expose some ideas for you to try while your business is in lockdown.
35 Marketing Articles Every Business Owner Or Marketer Should Read In 2020
June 10, 2019
15 mins read
A compilatation of the best digital and offline marketing articles around the internet that will explode your brand awareness.
13 Quick And Actionable Social Media Growth Hacks For 2022 (+17 MORE!)
June 1, 2019
21 mins read
Growing your social media audience can take some time. Here are 13 (+17) social media marketing growth hacks to help boost your brand online!
14 Cheap Marketing Strategies (That REALLY Works)
Dec 20, 2018
18 mins read
A list of Cheap Marketing Strategies and Ideas that will get you results, especially for small businesses! Tried and tested.
Top 13 Influencer Marketing Trends In Singapore [Updated 2020]
Dec 15, 2018
18 mins read
Everything is Instagram?! Stay ahead of these trends in 2020 to get the most ideal results from your next Influencer Marketing campaign.
Why You Should Hire Creative Freelancers Instead
Oct 18, 2018
5 mins read
Should you outsource your projects to creative freelancers even when you have an in-house team of creatives? Find out if you should do so and why.
5 Creative Smartphone Photography Ideas For Instagram
Aug 20, 2018
5 mins read
Here are 4 creative smartphone photography ideas that you can try to spice up your Instagram feed. No Photoshop required!
6 Signs To Look Out For Before You Hire A Creative Freelancer
Jul 16, 2018
11 mins read
Find out what are the 6 signs you MUST look out for before you hire a Creative Freelancer to save your money and time, improving your productivity!
Know Your Rights As A Creative Freelancer In Singapore
Jul 5, 2018
12 mins read
What should you include in your contracts as a Creative freelancer? Read about Payment Terms and the average prices of freelancers in Singapore.
How To
How to Use Social Media to Build a Community Around Your Brand in 2026
Oct 1, 2025
6 mins read
Competition in the digital marketplace is fiercer than ever. With countless innovative products and services emerging every day, the challenge for businesses isn’t just about getting noticed—it’s about building lasting connections with their audiences. Social media is the center stage where these connections happen. Yet, building a presence on social media goes far beyond chasing […]
For Beginners: 9 Tips for Designing a Social Media Page That Stands Out
Sep 4, 2025
6 mins read
In today’s digital landscape, your social media page is often the first touchpoint between your brand and potential customers. Before they visit your website, book your services, or buy your products, they’re likely to check your Instagram, TikTok, Facebook, or LinkedIn. A poorly designed page may turn people away, while a polished and consistent design […]
Guide to Product Photography – Tips and Techniques
Aug 20, 2025
6 mins read
In today’s highly visual world, product photography plays a crucial role in attracting customers, driving sales, and enhancing brand perception. Whether you are a business owner, a freelance photographer, or simply someone looking to showcase your own products professionally on social media, understanding the art of product photography can make a significant difference in how […]
5 Copywriting Formulas You Need To Know
Aug 17, 2025
6 mins read
In today’s fast-paced digital landscape, attention is the most valuable currency. Whether you’re writing social media captions, email newsletters, or website landing pages, the words you choose can determine whether your audience scrolls past—or stops, clicks, and engages. This is where copywriting formulas come in. In this article, you’ll explore five timeless and highly effective […]
Step-by-Step Guide to Designing Your Brand Logo
Aug 3, 2025
5 mins read
Your logo serves as the face of your brand. It will appear on your website, products, marketing materials, in-store signage, and virtually everywhere else your customers interact with your brand. While it may seem like a small component, a logo carries significant weight. It encapsulates your brand’s values, products, audience, industry, history, and personality. This […]
Guide to Food Photography Composition – Tips and Techniques
May 30, 2025
6 mins read
Food photography serves a multitude of purposes—from advertising campaigns and restaurant menus to cookbooks, social media, and editorial content. But it’s much more than simply capturing an image of a meal. Exceptional food photography tells a story, evokes emotion, and transports the viewer into an experience where they can almost taste the dish through the […]
Safe Zones for 2025: Instagram, Facebook and TikTok
Mar 12, 2025
4 mins read
What are Safe Zones? Safe zones on social media are designated areas where content can appear without being cut off or covered by other elements. They’re important for ensuring that your message is fully visible and engages the audience and hence produce an effective social media design, increase mobile optimization, and better visual content. Take […]
Guide: Hashtag Strategy for Instagram, Facebook, and TikTok in 2025
Mar 4, 2025
9 mins read
In the rapidly evolving landscape of social media, hashtags remain a vital tool for enhancing visibility and engagement across platforms like Instagram, Facebook, and TikTok. As we approach 2025, understanding the nuances of hashtag usage and developing a robust hashtag strategy is essential for brands and influencers aiming to connect with their audience effectively. This […]
27 Graphic Design Tips for Beginners and Non-Designers
Feb 12, 2025
11 mins read
Having a solid set of graphic design tips can be incredibly valuable, especially if you’re just starting out as a beginner graphic designer or if you’re a non-designer looking to develop some practical graphic design skills on your own. In this article, we’ll delve into 27 of the most practical and actionable graphic design tips […]
SWOT Analysis in Social Media Marketing – How to do it right?
Jan 15, 2025
6 mins read
What is SWOT analysis, and what does it mean to you as a marketer? SWOT analysis is more than just a tool—it’s the cornerstone of strategic marketing. For any marketer striving for success, it’s a compass that guides you through the complexities of your brand and product. By diving deep into the strengths, weaknesses, opportunities, […]
Social Media SEO Tips For Each Major Platform
Jan 1, 2025
8 mins read
In the digital age, where social media plays an integral role in shaping how people discover brands and products, optimizing your social media presence is more important than ever. Social media SEO is a powerful strategy that can enhance your brand’s visibility, increase engagement, and ultimately drive traffic to your website. By using the right […]
17 Hidden Features In After Effects You Need to Know
Dec 12, 2024
6 mins read
After Effects is a software that is very popular among graphic designers and animators. Even though many users are skilled at using it, there are still many hidden features and tricks that many people may not know about. By knowing the hidden features or tools and cool tricks in After Effects, you can increase your […]
Ephemeral Content Marketing Strategy – All You Need To Know!
Nov 6, 2024
7 mins read
In the fast-paced world of digital marketing, capturing your audience’s attention quickly and effectively is crucial. One of the hottest trends right now is ephemeral content marketing. But what exactly is it, and why should you care? What is Ephemeral Content? Ephemeral content refers to any content designed to be short-lived, typically lasting within 24 […]
11 Things to Check Before Posting Your Next Content on Social Media
Oct 23, 2024
7 mins read
Social media has become an indispensable tool for individuals and businesses alike, transforming the way we connect, share, and promote ideas, products, and services. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer unparalleled opportunities to reach diverse audiences, foster relationships, and build communities. For businesses, social media is not just a channel for advertising; it […]
Social Media for Photographers: Best Platform, Best Practices and Content Ideas
Sep 26, 2024
9 mins read
Before the invention of cameras, we could only experience moments as they happened. Thanks to Joseph Nicéphore Niépce, the inventor of photography, we now have the ability to capture fleeting moments in time. These moments, frozen in a photograph, allow people to relive experiences or witness events from a different perspective. Photography has become more […]
9 Ways to Use AI Tools for Content Creation
Aug 29, 2024
7 mins read
Artificial Intelligence (AI) has emerged as a transformative force in various industries, including content creation. Its rapid development has made it an indispensable tool for marketers, designers, software developers, and content creators alike. By leveraging the power of AI, professionals can enhance the way they create, manage, and personalize digital content, ultimately driving better engagement […]
Time-Saving Tips for Efficient Social Media Content Creation
Aug 14, 2024
15 mins read
In the bustling world of social media, where attention spans are short and competition is fierce, content creators are constantly challenged to produce high-quality content efficiently. Balancing these two elements—efficiency and quality—is crucial for any individual or business aiming to thrive in the digital space. The ability to streamline content creation processes without sacrificing the […]
How to Choose Your Brand Colors – 12 Steps
Jul 17, 2024
8 mins read
Choosing brand colors is crucial in shaping brand identity, influencing perceptions, and evoking emotions. This process goes beyond creativity—it’s a strategic decision that significantly impacts audience connection and brand recognition. This article delves into selecting brand colors effectively, offering 11 essential tips. By understanding and implementing these pointers, brands can create compelling visual identities that […]
Organic Social Media Marketing Strategies: Guide for Beginners
Jul 3, 2024
9 mins read
In today’s digital landscape, social media has become indispensable for businesses worldwide, serving as a foundational element in marketing strategies. Among the diverse array of approaches, organic social media marketing emerges as a powerful means to forge genuine connections with your audience. But what exactly does organic social media marketing entail, and how can you […]
Dark Posts vs. Boosted Posts – Pros and Cons
June 20, 2024
9 mins read
Unsure about the difference between dark posts and boosted posts? Wondering which could yield better results? It is crucial to understand both the distinctions and similarities between these methods to optimise your paid advertising efforts in line with your objectives. Let’s delve into both dark posts and boosted posts to offer a clearer understanding of […]
How To Run a Successful Social Media Contest in Singapore
June 7, 2024
7 mins read
Looking for ways to increase your brand’s social media engagement and brand awareness? Want to promote exciting new products or services? Looking to expand your current audience reach? Well, look no further than creating a social media contest! Social media contests are one of the best ways to encourage higher overall engagement and following. When […]
How To Create A Strong Visual Identity For Your Brand
May 29, 2024
5 mins read
With billions of brands vying for consumer attention, it is crucial to develop a strong visual identity that sets your brand apart. Visual identity is the combination of visual elements that create a unique, recognizable image of your brand. Think of the iconic tick logo on a shoebox or paper bags – instantly, you know […]
12 Tips To Improve Your TikTok Marketing in Singapore
May 12, 2024
10 mins read
In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, especially in Singapore. With its rapid growth since 2020 during lockdown in Singapore and unique content format, TikTok offers immense opportunities for businesses to connect with their audience in creative ways. If you know just how to take advantage of […]
11 Ways to Get More User-Generated Content
Apr 21, 2024
6 mins read
Why should brands prioritize the acquisition of user-generated content (UGC)? The benefits are substantial. UGC-based advertisements boast click-through rates four times higher and a remarkable 50% reduction in cost-per-click compared to the average. Moreover, campaigns or websites that integrate UGC witness a substantial 29% increase in web conversions. In today’s digital landscape, leveraging UGC has […]
Best iPhone 15 Settings To Shoot Video Content
Mar 6, 2024
6 mins read
In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]
Instagram Reel Ads vs. TikTok Advertising: Which is Best for You?
Feb 22, 2024
4 mins read
As social media platforms continue to evolve, businesses and advertisers face the pivotal decision of choosing between Instagram Reels Ads and TikTok Advertising to market their products or services. Each platform has unique characteristics and user demographics, offering compelling opportunities to engage with a vast and diverse online audience. This article delves into the comparative […]
7 Digital And Social Media Marketing Trends in 2024
Feb 14, 2024
5 mins read
Social media has undergone rapid evolution in the way businesses market their products or services and engage with their audience. Marketing trends in this domain change swiftly, necessitating businesses to adapt promptly to remain relevant in this fiercely competitive industry. As 2023 draws to a close, it is prudent for businesses to start planning their […]
5 Type Of TikTok Contents That Goes Viral
Jan 31, 2024
4 mins read
Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]
The Do’s and Don’ts of Branding
Nov 22, 2023
4 mins read
In an era defined by rapid technological advancements and ever-changing consumer preferences, the significance of branding has reached unprecedented heights. Businesses, both large and small, are increasingly recognizing the pivotal role branding plays in establishing a lasting connection with their target audience. In this dynamic landscape, understanding the do’s and don’ts of branding becomes essential […]
Unlocking the Secrets: How To Make Money on Social Media
Nov 8, 2023
16 mins read
In today’s digital age, social media has evolved beyond just connecting with friends and sharing cute baby videos. It’s become a powerhouse for entrepreneurs and content creators alike. But let’s be clear: success in the world of social media doesn’t happen overnight. It’s the result of passion, dedication, and a smart strategy. In this comprehensive […]
5 Expert Tips for Social Media Marketing Success
Nov 2, 2023
6 mins read
Social media has become an integral part of our daily lives, seamlessly intertwining with our routines, relationships, and interests. Its pervasive influence has left an indelible mark on how we communicate, share, and engage with the world. While social media offers a playground of amusement and connection, it’s also a potent tool for individuals and […]
The Power of User-Generated Content for Social Media Marketing
Oct 27, 2023
8 mins read
Are you tired of scrolling through your social media feed, only to be bombarded by generic brand content that fails to capture your attention? Well, fear not! Because there’s a secret weapon in the world of social media marketing: User-Generated Content (UGC). It is the authentic and engaging content created by your fellow consumers that […]
How To Create An Effective Portfolio
Oct 18, 2023
4 mins read
A graphic designer’s portfolio is the gateway to their career success. It serves as a visual testament to their creativity, skills, style, and experience, making it a crucial tool for attracting clients and job opportunities. In this article, we’ll provide an in-depth, step-by-step guide to help you create the most effective portfolio as a graphic […]
5 Compelling Reasons to Invest in Social Media Marketing
Sep 6, 2023
5 mins read
Social media has evolved far beyond a platform for sharing cute pet pictures and reconnecting with old friends from high school. Today, it has become an indispensable tool that businesses of all sizes should harness for their growth and success. In this article, we will delve into five compelling reasons why you should invest in […]
2023 Adobe Photoshop Shortcuts Cheat Sheet
Aug 18, 2023
3 mins read
In the fast-paced world of digital design, time is of the essence. If you’re tired of scrolling through menus and toolbars in Photoshop, you’re in for a treat! Say hello to your new best friend – the Photoshop shortcuts cheat sheet. This game-changing tool is here to skyrocket your productivity, streamline your workflow, and set […]
Effective Lead Generation Strategies & Tactics for Small Businesses: A Quick Guide
Aug 6, 2023
4 mins read
In today’s highly competitive business landscape, lead generation has become an essential component of any successful marketing strategy. While larger businesses and corporations have more resources and a larger customer base to draw from, small businesses can struggle to attract and convert new customers without effective lead generation tactics. However, with the right strategies and […]
Improve Your Designs Using The 7 Design Principles
Aug 2, 2023
3 mins read
Graphic design involves more than just combining shapes, illustrations, and typography. It is the embodiment of ideas presented visually or functionally. Therefore, effective visual communication should be the ultimate goal of all graphic designers. As a creative individual, you may encounter a creative block when trying to make your designs both appealing and effective. This […]
How To Create a Successful Brand Strategy in 7 Steps
Jul 23, 2023
6 mins read
A brand strategy is a comprehensive approach to creating a strong and positive connection with customers and potential customers. It involves various elements such as the brand voice, storytelling, brand identity, values, and overall branding. It aligns your long-term business goals and objectives with your brand’s overall image and perception and outlines the steps and […]
6 Steps to Create a Successful Marketing Campaign
Jul 17, 2023
8 mins read
Marketing campaigns play a critical role in the success of any business or organization. A well-crafted campaign will help businesses target their desired audiences, build brand awareness and ultimately leading to increased sales. However, creating a successful marketing campaign is easier said than done. It requires a combination of creativity, strategic planning, and effective implementation. […]
TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy
Jul 10, 2023
7 mins read
Did you know that TikTok is now competing with Google as an alternative search engine? According to Google’s Senior Vice President, more than 40% of Gen Z prefers TikTok for online searches over Google. This significant shift highlights the importance of a comprehensive TikTok SEO strategy, which many brands overlook. You can significantly increase the […]
How To Create A Buyer Persona
June 22, 2023
6 mins read
What is a buyer persona? A buyer persona is a comprehensive representation of your target audience that is based on thorough research. Instead of getting to know each customer personally, you create a persona that serves as a representation of your customer base. This may include multiple personas if different customers have different reasons for […]
Social Media Management Checklist for 2023
June 9, 2023
6 mins read
Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for […]
10 Photography Tips Beginners Need to Know
June 1, 2023
8 mins read
Growing up as a Generation-Z, taking photos has been part of our lifestyle. Be it taking photos of your outfit, capturing the beautiful scenery during your overseas trip or even taking photos of your dinner in a restaurant. Photography is definitely one of the best ways we capture memories, tell stories and share someone’s happy […]
How To A Create Social Media Marketing Strategy in 2023
May 29, 2023
9 mins read
Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results. We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a […]
10 Common Social Media Mistakes in 2023
May 19, 2023
7 mins read
Social media has become a crucial tool for businesses to connect with customers and promote their brands. However, as with any form of communication, there are certain mistakes that brands make on social media. In this article, we will be discussing 10 of the most common mistakes that brands make on social media and how […]
Marketing To Gen-Z in 2023 the Right Way (Easy Tips)
May 15, 2023
10 mins read
Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]
9 Font Hacks for Instagram Stories You Should Know
May 10, 2023
7 mins read
Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]
How To Create A Buyer Persona In 4 Steps
May 4, 2023
7 mins read
Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers. People are more likely to purchase goods and services that […]
The What, Why and How Of Social Media Analytics
Apr 29, 2023
7 mins read
“Why isn’t our likes growing?” “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article. Just like any other brand when they’re starting with its […]
6 Adobe Photoshop Tips and Tricks That Looks Professional
Apr 13, 2023
5 mins read
As designers, we are always searching for different and effective ways to do things. Be it in a form of photo editing, illustrations, general designs, and many more. We often lean towards tutorials or exploring the software itself to aid us in our designs. So today I am here to share some Adobe Photoshop tips […]
2023 TikTok Growth Hacks To Get 10K Followers FAST
Apr 10, 2023
7 mins read
Use These 5 Growth Hacking Strategy To Get 10K Followers Fast! TikTok is the world’s fastest growing social media platform at the moment with over 1.53 BILLION users. It’s a platform that promotes content #virality. This means you’re able to get more eyes on your brand organically. Quicker than any existing social media platforms! Are […]
10 Habits to Become a Successful Content Creator in 2023
Apr 7, 2023
8 mins read
According to Hubspot’s 2022 State of Consumer Trends Report, the number of content creators is rising rapidly. In fact, 30% of surveyed 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves as content creators. This shows how in-demand this position is in the modern world, where using social media is the norm for […]
Quick 5-Step Guide to Branding Your Business In Singapore
Mar 17, 2023
9 mins read
What is branding? Before we start off with how to keep your brand consistent for your business, we must first grasp the meaning of what branding your business is. Branding is the process of creating an identity for your business, one that garners recognition towards it. Creating a strong presence among your consumers and competitors […]
9 Ways To Make Your Brand Stand Out On Social Media
Jan 30, 2023
7 mins read
Did you know that The Accounting and Corporate Regulatory Authority (ACRA) estimates that there are approximately 500,000 registered business entities in Singapore? For more than ten years, Singapore has consistently been ranked as the top nation for entrepreneurs to do business. This is all thanks to Singapore’s ideal geographic location. Many small and big brands […]
5 Tricks To Churn Out Show-Stopping Content
Jan 27, 2023
5 mins read
Content creation is the backbone of your business, but it’s also one of the most time consuming aspects. With so many tools and strategies out there, you can’t afford to waste time on something that isn’t going to get results. In this post I’m going to walk you through 5 tricks to churn out show-stopping […]
3 Steps To Manage A Social Media Crisis
Jan 13, 2023
7 mins read
In the last ten years, social media has changed dramatically, and so have its users. Our Account Executives at Plexxie receive daily training on how to handle social media issues. We manage people’s expectations, interests, and emotions for a brand when we handle social media. We can all agree that people are more conscious of […]
Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time
Jan 5, 2023
7 mins read
‘Join Us!’, ‘Sign Up!’ – These are often the phrases we see on social media with a common goal for brands to get audiences to give their emails and keep a look out for the brand’s updates. However, is it really that easy for audiences to give what your brands want? While it is true […]
7 Useful Adobe Illustrator Hacks To Improve Your Workflow
Jan 1, 2023
7 mins read
Working in a fast-paced environment like a Social Media Agency has definitely taught me a few things that have enhanced my productivity, redefined my skill set, and completely changed the way I work. Whether you have used Adobe Illustrator for a long time or are just getting started, you might not be aware of these […]
Comparing Paid And Organic Posts At A Glance. Hybrid?
Dec 15, 2022
8 mins read
Build it or buy it? You’re handling your brand’s social media account, constantly posting new content and actively engaging with your audience. But there’s just one problem – your organic posts are not reaching out to anyone. Perhaps back in 2013, your organic post can be reaching up to 13 percent of your page’s audience. […]
Video: Social Media Marketing Strategies For 2023
Dec 12, 2022
9 mins read
WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see […]
7 Recession-Proof Digital Marketing Strategies
Dec 7, 2022
15 mins read
There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]
How To Save Time Planning and Creating Social Media Contents
Nov 25, 2022
6 mins read
Social media is a powerful tool for businesses. However, managing a social media account, while ensuring that there is always contents to post, can be time-consuming especially if you’re juggling with a jam-packed-to-do list. Imagine thinking of what to post, crafting the graphics and the caption, and also engage with your audience in the comments, […]
Best Ways to Engage Your Audience Using Instagram Stories
Oct 27, 2022
5 mins read
Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]
GUIDE: Create And Share Your Meta Business Manager Account And Assets
Oct 22, 2022
1 mins read
In this guide, we take you through the step by step process of creating your Meta Business Manager Account and how to share your assets to your partners and team in! Why Do I Need To Have A Meta Business Manager Account? Meta Business Manager is a place where businesses can manage all their marketing […]
9 Ideas To Increase Footfall In Retail Stores With Social Media Marketing
Oct 20, 2022
8 mins read
Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]
What Is Branding & Why It Matters For Singapore Businesses?
Oct 17, 2022
5 mins read
What is branding? Branding is the process of combining features such as a logo, design, mission statement, and a consistent theme throughout all marketing communications to create a strong, favourable perception of a company, its products, or services in the minds of customers. Effective branding allows businesses to stand out from the competition and cultivate […]
7 Steps To Creating A Social Media Calendar
Mar 15, 2021
8 mins read
How do you create a social media content calendar? Follow 7 simple steps to get the most engagement out of your social media efforts.
Influencer Marketing In Singapore: What, Why, Who, How & Where
Feb 4, 2021
11 mins read
All you need to know on Influencer Marketing for the Singapore market. What is it, How to execute, Who to engage and Where to find them.
How To Create Effective Content For Facebook Ads [Video]
Apr 20, 2019
11 mins read
Check out these tips on how to create content for social media advertising that will generate more conversions for your business,
How To Do A QUICK Social Media Audit [Download Free Template]
Feb 4, 2019
12 mins read
A quick step-by-step process on how to conduct a social media audit with a free template. An important step before you create your strategy!
Create A Social Media Marketing Strategy In 8 Steps [Infographic & Video]
Nov 26, 2018
2 mins read
For every social media marketing goal, there should be a well thought-out strategy to help path the way. Millennials are very much depending on social media to find out more about a product or company these days.That is why it is important to spend ample time on developing a social media strategy for your company. […]
6 Signs To Look Out For Before You Hire A Creative Freelancer
Jul 16, 2018
11 mins read
Find out what are the 6 signs you MUST look out for before you hire a Creative Freelancer to save your money and time, improving your productivity!
Know Your Rights As A Creative Freelancer In Singapore
Jul 5, 2018
12 mins read
What should you include in your contracts as a Creative freelancer? Read about Payment Terms and the average prices of freelancers in Singapore.
Content Creation
For Beginners: 9 Tips for Designing a Social Media Page That Stands Out
Sep 4, 2025
6 mins read
In today’s digital landscape, your social media page is often the first touchpoint between your brand and potential customers. Before they visit your website, book your services, or buy your products, they’re likely to check your Instagram, TikTok, Facebook, or LinkedIn. A poorly designed page may turn people away, while a polished and consistent design […]
Guide to Product Photography – Tips and Techniques
Aug 20, 2025
6 mins read
In today’s highly visual world, product photography plays a crucial role in attracting customers, driving sales, and enhancing brand perception. Whether you are a business owner, a freelance photographer, or simply someone looking to showcase your own products professionally on social media, understanding the art of product photography can make a significant difference in how […]
Step-by-Step Guide to Designing Your Brand Logo
Aug 3, 2025
5 mins read
Your logo serves as the face of your brand. It will appear on your website, products, marketing materials, in-store signage, and virtually everywhere else your customers interact with your brand. While it may seem like a small component, a logo carries significant weight. It encapsulates your brand’s values, products, audience, industry, history, and personality. This […]
Guide to Food Photography Composition – Tips and Techniques
May 30, 2025
6 mins read
Food photography serves a multitude of purposes—from advertising campaigns and restaurant menus to cookbooks, social media, and editorial content. But it’s much more than simply capturing an image of a meal. Exceptional food photography tells a story, evokes emotion, and transports the viewer into an experience where they can almost taste the dish through the […]
20 After Effects Video Tutorials You Need to Watch
Apr 9, 2025
6 mins read
In the ever-evolving world of digital design and motion graphics, mastering Adobe After Effects can significantly elevate your creative projects. Whether you’re a seasoned professional or just starting out, staying updated with the latest techniques and trends is crucial. To help you navigate the vast array of resources available, here’s a list of 20 After […]
Safe Zones for 2025: Instagram, Facebook and TikTok
Mar 12, 2025
4 mins read
What are Safe Zones? Safe zones on social media are designated areas where content can appear without being cut off or covered by other elements. They’re important for ensuring that your message is fully visible and engages the audience and hence produce an effective social media design, increase mobile optimization, and better visual content. Take […]
17 Hidden Features In After Effects You Need to Know
Dec 12, 2024
6 mins read
After Effects is a software that is very popular among graphic designers and animators. Even though many users are skilled at using it, there are still many hidden features and tricks that many people may not know about. By knowing the hidden features or tools and cool tricks in After Effects, you can increase your […]
Illustrator Vs. Photoshop: Which Adobe Software Should You Use?
Oct 9, 2024
10 mins read
In the realm of graphic design, Adobe Illustrator and Photoshop stand as formidable tools, frequently employed in the industry. When embarking on a new project, deciding between these two programs can pose a challenge, as both offer unique capabilities suited to various design needs. Choosing between these programs can be overwhelming. However, in this article, […]
Social Media for Photographers: Best Platform, Best Practices and Content Ideas
Sep 26, 2024
9 mins read
Before the invention of cameras, we could only experience moments as they happened. Thanks to Joseph Nicéphore Niépce, the inventor of photography, we now have the ability to capture fleeting moments in time. These moments, frozen in a photograph, allow people to relive experiences or witness events from a different perspective. Photography has become more […]
9 Ways to Use AI Tools for Content Creation
Aug 29, 2024
7 mins read
Artificial Intelligence (AI) has emerged as a transformative force in various industries, including content creation. Its rapid development has made it an indispensable tool for marketers, designers, software developers, and content creators alike. By leveraging the power of AI, professionals can enhance the way they create, manage, and personalize digital content, ultimately driving better engagement […]
Time-Saving Tips for Efficient Social Media Content Creation
Aug 14, 2024
15 mins read
In the bustling world of social media, where attention spans are short and competition is fierce, content creators are constantly challenged to produce high-quality content efficiently. Balancing these two elements—efficiency and quality—is crucial for any individual or business aiming to thrive in the digital space. The ability to streamline content creation processes without sacrificing the […]
How to Choose Your Brand Colors – 12 Steps
Jul 17, 2024
8 mins read
Choosing brand colors is crucial in shaping brand identity, influencing perceptions, and evoking emotions. This process goes beyond creativity—it’s a strategic decision that significantly impacts audience connection and brand recognition. This article delves into selecting brand colors effectively, offering 11 essential tips. By understanding and implementing these pointers, brands can create compelling visual identities that […]
How To Create A Strong Visual Identity For Your Brand
May 29, 2024
5 mins read
With billions of brands vying for consumer attention, it is crucial to develop a strong visual identity that sets your brand apart. Visual identity is the combination of visual elements that create a unique, recognizable image of your brand. Think of the iconic tick logo on a shoebox or paper bags – instantly, you know […]
Best iPhone 15 Settings To Shoot Video Content
Mar 6, 2024
6 mins read
In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]
5 Type Of TikTok Contents That Goes Viral
Jan 31, 2024
4 mins read
Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]
6 (Instagram-Worthy) Christmas Places You Must Visit in Singapore 2023
Dec 8, 2023
4 mins read
Christmas in Singapore is truly a magical time, and what better way to capture the festive spirit than by visiting the most Instagram-worthy places in the city. From the iconic Orchard Road to the enchanting Gardens by the Bay, here’s a guide to the must-visit Christmas spots in Singapore for 2023. 1. Orchard Road: Dazzling […]
How To Create An Effective Portfolio
Oct 18, 2023
4 mins read
A graphic designer’s portfolio is the gateway to their career success. It serves as a visual testament to their creativity, skills, style, and experience, making it a crucial tool for attracting clients and job opportunities. In this article, we’ll provide an in-depth, step-by-step guide to help you create the most effective portfolio as a graphic […]
Understanding the 7 Elements of Design
Oct 13, 2023
4 mins read
So, you’re diving into the world of design, and you’ve heard about these seven mysterious elements. Well, consider this your backstage pass to understanding what they’re all about. These 7 Elements of Design are the unsung heroes behind every stunning design. They work together like a dream team to create a visual message that has […]
2023 Adobe Photoshop Shortcuts Cheat Sheet
Aug 18, 2023
3 mins read
In the fast-paced world of digital design, time is of the essence. If you’re tired of scrolling through menus and toolbars in Photoshop, you’re in for a treat! Say hello to your new best friend – the Photoshop shortcuts cheat sheet. This game-changing tool is here to skyrocket your productivity, streamline your workflow, and set […]
13 Instagrammable Places in Singapore That Are Worth Visiting in 2023
Aug 9, 2023
8 mins read
Singapore is a vibrant city-state well-known for its blend of modernity and tradition, offering visitors a unique and diverse experience. From lush green parks to stunning architecture, Singapore has plenty of picturesque locations that are perfect for taking photos. Let me take you through 13 Instagrammable places in Singapore that are worth visiting in 2023. […]
Improve Your Designs Using The 7 Design Principles
Aug 2, 2023
3 mins read
Graphic design involves more than just combining shapes, illustrations, and typography. It is the embodiment of ideas presented visually or functionally. Therefore, effective visual communication should be the ultimate goal of all graphic designers. As a creative individual, you may encounter a creative block when trying to make your designs both appealing and effective. This […]
10 Photography Tips Beginners Need to Know
June 1, 2023
8 mins read
Growing up as a Generation-Z, taking photos has been part of our lifestyle. Be it taking photos of your outfit, capturing the beautiful scenery during your overseas trip or even taking photos of your dinner in a restaurant. Photography is definitely one of the best ways we capture memories, tell stories and share someone’s happy […]
9 Font Hacks for Instagram Stories You Should Know
May 10, 2023
7 mins read
Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]
6 Adobe Photoshop Tips and Tricks That Looks Professional
Apr 13, 2023
5 mins read
As designers, we are always searching for different and effective ways to do things. Be it in a form of photo editing, illustrations, general designs, and many more. We often lean towards tutorials or exploring the software itself to aid us in our designs. So today I am here to share some Adobe Photoshop tips […]
10 Habits to Become a Successful Content Creator in 2023
Apr 7, 2023
8 mins read
According to Hubspot’s 2022 State of Consumer Trends Report, the number of content creators is rising rapidly. In fact, 30% of surveyed 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves as content creators. This shows how in-demand this position is in the modern world, where using social media is the norm for […]
Quick 5-Step Guide to Branding Your Business In Singapore
Mar 17, 2023
9 mins read
What is branding? Before we start off with how to keep your brand consistent for your business, we must first grasp the meaning of what branding your business is. Branding is the process of creating an identity for your business, one that garners recognition towards it. Creating a strong presence among your consumers and competitors […]
12 Timeless Fonts For Social Media Posts
Feb 26, 2023
15 mins read
Remember the good old days when Times New Roman was your standard go-to font for everything? It became a popular font choice as it is easy on the eyes and is very versatile. Today, there are more than 200,000 fonts available to choose from. While we love having so many options, it can also be […]
5 Tricks To Churn Out Show-Stopping Content
Jan 27, 2023
5 mins read
Content creation is the backbone of your business, but it’s also one of the most time consuming aspects. With so many tools and strategies out there, you can’t afford to waste time on something that isn’t going to get results. In this post I’m going to walk you through 5 tricks to churn out show-stopping […]
Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time
Jan 5, 2023
7 mins read
‘Join Us!’, ‘Sign Up!’ – These are often the phrases we see on social media with a common goal for brands to get audiences to give their emails and keep a look out for the brand’s updates. However, is it really that easy for audiences to give what your brands want? While it is true […]
Video: 7 FREE Secret Tools Content Creators Use To Work Faster
Jan 3, 2023
1 mins read
PSST! Come closer, we’ve got some secrets to share! In this episode, we’re gonna expose some tools that the industry has been keeping a secret! These tools will basically elevate your content creation game, making you work much more efficient. Stick around to tool #7 because even we CAN’T BELIEVE that there is such an […]
7 Useful Adobe Illustrator Hacks To Improve Your Workflow
Jan 1, 2023
7 mins read
Working in a fast-paced environment like a Social Media Agency has definitely taught me a few things that have enhanced my productivity, redefined my skill set, and completely changed the way I work. Whether you have used Adobe Illustrator for a long time or are just getting started, you might not be aware of these […]
Video: How Gary Vee built his MEDIA EMPIRE
Dec 27, 2022
1 mins read
Whatsup guys! In this episode, we cover the story of Gary Vaynerchuk; who he is, where he started and what businesses he runs now. Is Gary Vee really who he say he is? ⚠️ SPOILER ALERT – Yes. This episode is created for entertainment purposes only. Our team has tried our best to do our […]
7 Recession-Proof Digital Marketing Strategies
Dec 7, 2022
15 mins read
There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]
8 Social Media Design Tips That Enhances Social Media Strategy
Dec 4, 2022
7 mins read
Want your brand to be loud and known in the social media game? Social media design is one way to effectively increase brand awareness and grow followers’ engagement. Visual design is a powerful tool anyone can use to create brand recognition and connect your target audience with your business and services. Consumer reports that users […]
Video: Being A Creative As A Professional
Nov 21, 2022
1 mins read
Thinking of going into a #creative career? For this week’s episode, we share more about how you can do it with tips to kickstart and keep your creative juices flowing. Subscribe to our YouTube channel and join us as we share more about the industry and life as creatives! YouTube: https://www.youtube.com/c/Plexxie Spotify: https://open.spotify.com/show/6mVcTvbNvF3X2fuLAWDswg
Video: Creating A Strong Brand Identity
Nov 14, 2022
1 mins read
For this week’s episode, we share more about #brandingyourbusiness with tips on keeping your brand consistent. We talk about brand voice, knowing your target audience and the importance of establishing your visual identity. As we share more about strong branding and messaging in your business, we hope to inspire small business owners as well as […]
41 Clever Marketing Campaigns
Nov 4, 2022
14 mins read
Successful advertising campaigns have the ability to evoke strong feelings and remain in our minds for a long period, potentially affecting our purchasing decisions. Especially with today’s campaigns becoming very innovative and profitable since marketers have access to a growing variety of emerging channels and technologies. The creative team’s aptitude for piquing the attention of […]
Best Ways to Engage Your Audience Using Instagram Stories
Oct 27, 2022
5 mins read
Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]
Top Scroll-stopping Social Media Design Trends in 2023
Oct 25, 2022
5 mins read
Looking back, we can see the evolution of design. People respond to the ever-changing design styles, constantly on the lookout for something new and exciting. Whether you’re a company, an influencer, or a content creator, you constantly want to stand out. A big part of the design evolution involves visual elements and how you use […]
Why You Should Hire Creative Freelancers Instead
Oct 18, 2018
5 mins read
Should you outsource your projects to creative freelancers even when you have an in-house team of creatives? Find out if you should do so and why.
5 Creative Smartphone Photography Ideas For Instagram
Aug 20, 2018
5 mins read
Here are 4 creative smartphone photography ideas that you can try to spice up your Instagram feed. No Photoshop required!
Videos
20 After Effects Video Tutorials You Need to Watch
Apr 9, 2025
6 mins read
In the ever-evolving world of digital design and motion graphics, mastering Adobe After Effects can significantly elevate your creative projects. Whether you’re a seasoned professional or just starting out, staying updated with the latest techniques and trends is crucial. To help you navigate the vast array of resources available, here’s a list of 20 After […]
TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy
Jul 10, 2023
7 mins read
Did you know that TikTok is now competing with Google as an alternative search engine? According to Google’s Senior Vice President, more than 40% of Gen Z prefers TikTok for online searches over Google. This significant shift highlights the importance of a comprehensive TikTok SEO strategy, which many brands overlook. You can significantly increase the […]
How To A Create Social Media Marketing Strategy in 2023
May 29, 2023
9 mins read
Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results. We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a […]
Marketing To Gen-Z in 2023 the Right Way (Easy Tips)
May 15, 2023
10 mins read
Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]
How To Create A Buyer Persona In 4 Steps
May 4, 2023
7 mins read
Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers. People are more likely to purchase goods and services that […]
2023 TikTok Growth Hacks To Get 10K Followers FAST
Apr 10, 2023
7 mins read
Use These 5 Growth Hacking Strategy To Get 10K Followers Fast! TikTok is the world’s fastest growing social media platform at the moment with over 1.53 BILLION users. It’s a platform that promotes content #virality. This means you’re able to get more eyes on your brand organically. Quicker than any existing social media platforms! Are […]
Video: 7 FREE Secret Tools Content Creators Use To Work Faster
Jan 3, 2023
1 mins read
PSST! Come closer, we’ve got some secrets to share! In this episode, we’re gonna expose some tools that the industry has been keeping a secret! These tools will basically elevate your content creation game, making you work much more efficient. Stick around to tool #7 because even we CAN’T BELIEVE that there is such an […]
Video: How Gary Vee built his MEDIA EMPIRE
Dec 27, 2022
1 mins read
Whatsup guys! In this episode, we cover the story of Gary Vaynerchuk; who he is, where he started and what businesses he runs now. Is Gary Vee really who he say he is? ⚠️ SPOILER ALERT – Yes. This episode is created for entertainment purposes only. Our team has tried our best to do our […]
Video: Social Media Marketing Strategies For 2023
Dec 12, 2022
9 mins read
WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see […]
Video: How To Close Your First Paying Client
Dec 5, 2022
1 mins read
What’s up guys, when we first started our #socialmediamarketingagency we had A LOT of difficulty trying to find our first paying client. In this video, we’ll cut the BS and share with you the tactics that actually worked for us. If you’re in this position, we know FOR SURE that this can help you out! […]
Video: Social Media Marketing From An Accounts Executive Perspective
Nov 28, 2022
1 mins read
In this episode, we’ll be discussing social media marketing challenges and upcoming trends from the perspective of our lead accounts executive, Gladys Thien. https://www.youtube.com/watch?v=8eQ0QeaaUF8 Subscribe to our YouTube channel and join us as we share more about the industry and life as creatives! YouTube: https://www.youtube.com/c/Plexxie Spotify: https://open.spotify.com/show/6mVcTvbNvF3X2fuLAWDswg
Video: Being A Creative As A Professional
Nov 21, 2022
1 mins read
Thinking of going into a #creative career? For this week’s episode, we share more about how you can do it with tips to kickstart and keep your creative juices flowing. Subscribe to our YouTube channel and join us as we share more about the industry and life as creatives! YouTube: https://www.youtube.com/c/Plexxie Spotify: https://open.spotify.com/show/6mVcTvbNvF3X2fuLAWDswg
Video: Creating A Strong Brand Identity
Nov 14, 2022
1 mins read
For this week’s episode, we share more about #brandingyourbusiness with tips on keeping your brand consistent. We talk about brand voice, knowing your target audience and the importance of establishing your visual identity. As we share more about strong branding and messaging in your business, we hope to inspire small business owners as well as […]
Video: How Plexxie Started
Nov 7, 2022
1 mins read
For our very first episode, we share more about starting a #socialmediaagency and the beginning of Plexxie. It all started as a vision with only the 2 of us running it. As we share more about the struggles and the fruits of labour of a startup business, we hope this episode inspires creatives, marketers and […]
How To Create Effective Content For Facebook Ads [Video]
Apr 20, 2019
11 mins read
Check out these tips on how to create content for social media advertising that will generate more conversions for your business,
7 Social Media Marketing Tips For Businesses In Singapore [Video]
Mar 24, 2019
6 mins read
Apply these powerful social media marketing tips before you start your social media journey to get the most results!
Create A Social Media Marketing Strategy In 8 Steps [Infographic & Video]
Nov 26, 2018
2 mins read
For every social media marketing goal, there should be a well thought-out strategy to help path the way. Millennials are very much depending on social media to find out more about a product or company these days.That is why it is important to spend ample time on developing a social media strategy for your company. […]
Latest News Updates
Meta Releases Threads App, Labelled the “Twitter Killer”.
Jul 7, 2023
5 mins read
On July 5th 2023, Meta, the company behind giant social media platforms like Facebook and Instagram, announced the Threads app. It has the same basic functionality as Twitter. So, we can say that it is a Twitter alternative, or maybe the “Twitter killer”. In full, the name of the app is called “Threads, an Instagram […]
What Is Branding & Why It Matters For Singapore Businesses?
Oct 17, 2022
5 mins read
What is branding? Branding is the process of combining features such as a logo, design, mission statement, and a consistent theme throughout all marketing communications to create a strong, favourable perception of a company, its products, or services in the minds of customers. Effective branding allows businesses to stand out from the competition and cultivate […]
5 Trends that will Dominate Influencer Marketing in 2023
Oct 14, 2022
6 mins read
There is no doubt that influencer marketing is the dominating trend in 2023. With the ever-shifting dynamics in the social media landscape, the best influencers leverage on the latest marketing trends and content quickly to develop their authority and expertise, making themselves more attractive to brands. From a brand’s perspective, the growing use of new […]
Instagrammable Spots at Keepers Playground of Infinite Happiness
Jul 29, 2018
4 mins read
Besides the entire nation going crazy over the current durian season phase which I have yet to try, here are some pop-up activities that you can spend your free time at before you head for more durians!
Social Media Marketing
How to Use Social Media to Build a Community Around Your Brand in 2026
Oct 1, 2025
Competition in the digital marketplace is fiercer than ever. With countless innovative products and services emerging every day, the challenge for businesses isn’t just about getting noticed—it’s about building lasting connections with their audiences. Social media is the center stage where these connections happen. Yet, building a presence on social media goes far beyond chasing […]
For Beginners: 9 Tips for Designing a Social Media Page That Stands Out
Sep 4, 2025
In today’s digital landscape, your social media page is often the first touchpoint between your brand and potential customers. Before they visit your website, book your services, or buy your products, they’re likely to check your Instagram, TikTok, Facebook, or LinkedIn. A poorly designed page may turn people away, while a polished and consistent design […]
Guide to Product Photography – Tips and Techniques
Aug 20, 2025
In today’s highly visual world, product photography plays a crucial role in attracting customers, driving sales, and enhancing brand perception. Whether you are a business owner, a freelance photographer, or simply someone looking to showcase your own products professionally on social media, understanding the art of product photography can make a significant difference in how […]
5 Copywriting Formulas You Need To Know
Aug 17, 2025
In today’s fast-paced digital landscape, attention is the most valuable currency. Whether you’re writing social media captions, email newsletters, or website landing pages, the words you choose can determine whether your audience scrolls past—or stops, clicks, and engages. This is where copywriting formulas come in. In this article, you’ll explore five timeless and highly effective […]
Step-by-Step Guide to Designing Your Brand Logo
Aug 3, 2025
Your logo serves as the face of your brand. It will appear on your website, products, marketing materials, in-store signage, and virtually everywhere else your customers interact with your brand. While it may seem like a small component, a logo carries significant weight. It encapsulates your brand’s values, products, audience, industry, history, and personality. This […]
Guide to Food Photography Composition – Tips and Techniques
May 30, 2025
Food photography serves a multitude of purposes—from advertising campaigns and restaurant menus to cookbooks, social media, and editorial content. But it’s much more than simply capturing an image of a meal. Exceptional food photography tells a story, evokes emotion, and transports the viewer into an experience where they can almost taste the dish through the […]
Safe Zones for 2025: Instagram, Facebook and TikTok
Mar 12, 2025
What are Safe Zones? Safe zones on social media are designated areas where content can appear without being cut off or covered by other elements. They’re important for ensuring that your message is fully visible and engages the audience and hence produce an effective social media design, increase mobile optimization, and better visual content. Take […]
Guide: Hashtag Strategy for Instagram, Facebook, and TikTok in 2025
Mar 4, 2025
In the rapidly evolving landscape of social media, hashtags remain a vital tool for enhancing visibility and engagement across platforms like Instagram, Facebook, and TikTok. As we approach 2025, understanding the nuances of hashtag usage and developing a robust hashtag strategy is essential for brands and influencers aiming to connect with their audience effectively. This […]
27 Graphic Design Tips for Beginners and Non-Designers
Feb 12, 2025
Having a solid set of graphic design tips can be incredibly valuable, especially if you’re just starting out as a beginner graphic designer or if you’re a non-designer looking to develop some practical graphic design skills on your own. In this article, we’ll delve into 27 of the most practical and actionable graphic design tips […]
SWOT Analysis in Social Media Marketing – How to do it right?
Jan 15, 2025
What is SWOT analysis, and what does it mean to you as a marketer? SWOT analysis is more than just a tool—it’s the cornerstone of strategic marketing. For any marketer striving for success, it’s a compass that guides you through the complexities of your brand and product. By diving deep into the strengths, weaknesses, opportunities, […]
Social Media SEO Tips For Each Major Platform
Jan 1, 2025
In the digital age, where social media plays an integral role in shaping how people discover brands and products, optimizing your social media presence is more important than ever. Social media SEO is a powerful strategy that can enhance your brand’s visibility, increase engagement, and ultimately drive traffic to your website. By using the right […]
Producing Videos for Social Media – Best Practices and Tips
Nov 20, 2024
Producing videos for social media presents a thrilling opportunity to connect with audiences on a personal level. Videos have become one of the most consumed content types, making them an essential tool for brands to engage with users and communicate messages effectively. However, the challenge lies in meeting constantly evolving platform dynamics and user expectations. […]
Ephemeral Content Marketing Strategy – All You Need To Know!
Nov 6, 2024
In the fast-paced world of digital marketing, capturing your audience’s attention quickly and effectively is crucial. One of the hottest trends right now is ephemeral content marketing. But what exactly is it, and why should you care? What is Ephemeral Content? Ephemeral content refers to any content designed to be short-lived, typically lasting within 24 […]
11 Things to Check Before Posting Your Next Content on Social Media
Oct 23, 2024
Social media has become an indispensable tool for individuals and businesses alike, transforming the way we connect, share, and promote ideas, products, and services. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer unparalleled opportunities to reach diverse audiences, foster relationships, and build communities. For businesses, social media is not just a channel for advertising; it […]
Illustrator Vs. Photoshop: Which Adobe Software Should You Use?
Oct 9, 2024
In the realm of graphic design, Adobe Illustrator and Photoshop stand as formidable tools, frequently employed in the industry. When embarking on a new project, deciding between these two programs can pose a challenge, as both offer unique capabilities suited to various design needs. Choosing between these programs can be overwhelming. However, in this article, […]
Social Media for Photographers: Best Platform, Best Practices and Content Ideas
Sep 26, 2024
Before the invention of cameras, we could only experience moments as they happened. Thanks to Joseph Nicéphore Niépce, the inventor of photography, we now have the ability to capture fleeting moments in time. These moments, frozen in a photograph, allow people to relive experiences or witness events from a different perspective. Photography has become more […]
9 Ways to Use AI Tools for Content Creation
Aug 29, 2024
Artificial Intelligence (AI) has emerged as a transformative force in various industries, including content creation. Its rapid development has made it an indispensable tool for marketers, designers, software developers, and content creators alike. By leveraging the power of AI, professionals can enhance the way they create, manage, and personalize digital content, ultimately driving better engagement […]
Time-Saving Tips for Efficient Social Media Content Creation
Aug 14, 2024
In the bustling world of social media, where attention spans are short and competition is fierce, content creators are constantly challenged to produce high-quality content efficiently. Balancing these two elements—efficiency and quality—is crucial for any individual or business aiming to thrive in the digital space. The ability to streamline content creation processes without sacrificing the […]
How to Choose Your Brand Colors – 12 Steps
Jul 17, 2024
Choosing brand colors is crucial in shaping brand identity, influencing perceptions, and evoking emotions. This process goes beyond creativity—it’s a strategic decision that significantly impacts audience connection and brand recognition. This article delves into selecting brand colors effectively, offering 11 essential tips. By understanding and implementing these pointers, brands can create compelling visual identities that […]
Organic Social Media Marketing Strategies: Guide for Beginners
Jul 3, 2024
In today’s digital landscape, social media has become indispensable for businesses worldwide, serving as a foundational element in marketing strategies. Among the diverse array of approaches, organic social media marketing emerges as a powerful means to forge genuine connections with your audience. But what exactly does organic social media marketing entail, and how can you […]
Dark Posts vs. Boosted Posts – Pros and Cons
June 20, 2024
Unsure about the difference between dark posts and boosted posts? Wondering which could yield better results? It is crucial to understand both the distinctions and similarities between these methods to optimise your paid advertising efforts in line with your objectives. Let’s delve into both dark posts and boosted posts to offer a clearer understanding of […]
How To Run a Successful Social Media Contest in Singapore
June 7, 2024
Looking for ways to increase your brand’s social media engagement and brand awareness? Want to promote exciting new products or services? Looking to expand your current audience reach? Well, look no further than creating a social media contest! Social media contests are one of the best ways to encourage higher overall engagement and following. When […]
12 Tips To Improve Your TikTok Marketing in Singapore
May 12, 2024
In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, especially in Singapore. With its rapid growth since 2020 during lockdown in Singapore and unique content format, TikTok offers immense opportunities for businesses to connect with their audience in creative ways. If you know just how to take advantage of […]
11 Ways to Get More User-Generated Content
Apr 21, 2024
Why should brands prioritize the acquisition of user-generated content (UGC)? The benefits are substantial. UGC-based advertisements boast click-through rates four times higher and a remarkable 50% reduction in cost-per-click compared to the average. Moreover, campaigns or websites that integrate UGC witness a substantial 29% increase in web conversions. In today’s digital landscape, leveraging UGC has […]
13 Digital Marketing Trends to Look Out for in 2024
Apr 7, 2024
One might think that a single year can’t possibly alter the landscape of social media marketing significantly. However, given the constantly evolving nature of social media and the remarkable technological advancements in recent years, digital marketers and online content creators must remain vigilant if they aim to thrive in the upcoming year. Let’s delve into […]
Best iPhone 15 Settings To Shoot Video Content
Mar 6, 2024
In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]
Instagram Reel Ads vs. TikTok Advertising: Which is Best for You?
Feb 22, 2024
As social media platforms continue to evolve, businesses and advertisers face the pivotal decision of choosing between Instagram Reels Ads and TikTok Advertising to market their products or services. Each platform has unique characteristics and user demographics, offering compelling opportunities to engage with a vast and diverse online audience. This article delves into the comparative […]
7 Digital And Social Media Marketing Trends in 2024
Feb 14, 2024
Social media has undergone rapid evolution in the way businesses market their products or services and engage with their audience. Marketing trends in this domain change swiftly, necessitating businesses to adapt promptly to remain relevant in this fiercely competitive industry. As 2023 draws to a close, it is prudent for businesses to start planning their […]
5 Type Of TikTok Contents That Goes Viral
Jan 31, 2024
Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]
The Do’s and Don’ts of Branding
Nov 22, 2023
In an era defined by rapid technological advancements and ever-changing consumer preferences, the significance of branding has reached unprecedented heights. Businesses, both large and small, are increasingly recognizing the pivotal role branding plays in establishing a lasting connection with their target audience. In this dynamic landscape, understanding the do’s and don’ts of branding becomes essential […]
Unlocking the Secrets: How To Make Money on Social Media
Nov 8, 2023
In today’s digital age, social media has evolved beyond just connecting with friends and sharing cute baby videos. It’s become a powerhouse for entrepreneurs and content creators alike. But let’s be clear: success in the world of social media doesn’t happen overnight. It’s the result of passion, dedication, and a smart strategy. In this comprehensive […]
5 Expert Tips for Social Media Marketing Success
Nov 2, 2023
Social media has become an integral part of our daily lives, seamlessly intertwining with our routines, relationships, and interests. Its pervasive influence has left an indelible mark on how we communicate, share, and engage with the world. While social media offers a playground of amusement and connection, it’s also a potent tool for individuals and […]
The Power of User-Generated Content for Social Media Marketing
Oct 27, 2023
Are you tired of scrolling through your social media feed, only to be bombarded by generic brand content that fails to capture your attention? Well, fear not! Because there’s a secret weapon in the world of social media marketing: User-Generated Content (UGC). It is the authentic and engaging content created by your fellow consumers that […]
Understanding the 7 Elements of Design
Oct 13, 2023
So, you’re diving into the world of design, and you’ve heard about these seven mysterious elements. Well, consider this your backstage pass to understanding what they’re all about. These 7 Elements of Design are the unsung heroes behind every stunning design. They work together like a dream team to create a visual message that has […]
5 Compelling Reasons to Invest in Social Media Marketing
Sep 6, 2023
Social media has evolved far beyond a platform for sharing cute pet pictures and reconnecting with old friends from high school. Today, it has become an indispensable tool that businesses of all sizes should harness for their growth and success. In this article, we will delve into five compelling reasons why you should invest in […]
How Social Media Marketing can be Used to Increase Sales in Singapore
Sep 3, 2023
Social media marketing is important for a successful business strategy in this modern era of technology. Its potential to establish a direct connection between businesses and customers presents a distinct chance for businesses to enhance their sales and expand their customer base. According to research, in Singapore, social media has become an integral part of […]
2023 Adobe Photoshop Shortcuts Cheat Sheet
Aug 18, 2023
In the fast-paced world of digital design, time is of the essence. If you’re tired of scrolling through menus and toolbars in Photoshop, you’re in for a treat! Say hello to your new best friend – the Photoshop shortcuts cheat sheet. This game-changing tool is here to skyrocket your productivity, streamline your workflow, and set […]
13 Instagrammable Places in Singapore That Are Worth Visiting in 2023
Aug 9, 2023
Singapore is a vibrant city-state well-known for its blend of modernity and tradition, offering visitors a unique and diverse experience. From lush green parks to stunning architecture, Singapore has plenty of picturesque locations that are perfect for taking photos. Let me take you through 13 Instagrammable places in Singapore that are worth visiting in 2023. […]
Effective Lead Generation Strategies & Tactics for Small Businesses: A Quick Guide
Aug 6, 2023
In today’s highly competitive business landscape, lead generation has become an essential component of any successful marketing strategy. While larger businesses and corporations have more resources and a larger customer base to draw from, small businesses can struggle to attract and convert new customers without effective lead generation tactics. However, with the right strategies and […]
Improve Your Designs Using The 7 Design Principles
Aug 2, 2023
Graphic design involves more than just combining shapes, illustrations, and typography. It is the embodiment of ideas presented visually or functionally. Therefore, effective visual communication should be the ultimate goal of all graphic designers. As a creative individual, you may encounter a creative block when trying to make your designs both appealing and effective. This […]
How To Create a Successful Brand Strategy in 7 Steps
Jul 23, 2023
A brand strategy is a comprehensive approach to creating a strong and positive connection with customers and potential customers. It involves various elements such as the brand voice, storytelling, brand identity, values, and overall branding. It aligns your long-term business goals and objectives with your brand’s overall image and perception and outlines the steps and […]
6 Steps to Create a Successful Marketing Campaign
Jul 17, 2023
Marketing campaigns play a critical role in the success of any business or organization. A well-crafted campaign will help businesses target their desired audiences, build brand awareness and ultimately leading to increased sales. However, creating a successful marketing campaign is easier said than done. It requires a combination of creativity, strategic planning, and effective implementation. […]
TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy
Jul 10, 2023
Did you know that TikTok is now competing with Google as an alternative search engine? According to Google’s Senior Vice President, more than 40% of Gen Z prefers TikTok for online searches over Google. This significant shift highlights the importance of a comprehensive TikTok SEO strategy, which many brands overlook. You can significantly increase the […]
Meta Releases Threads App, Labelled the “Twitter Killer”.
Jul 7, 2023
On July 5th 2023, Meta, the company behind giant social media platforms like Facebook and Instagram, announced the Threads app. It has the same basic functionality as Twitter. So, we can say that it is a Twitter alternative, or maybe the “Twitter killer”. In full, the name of the app is called “Threads, an Instagram […]
How To Create A Buyer Persona
June 22, 2023
What is a buyer persona? A buyer persona is a comprehensive representation of your target audience that is based on thorough research. Instead of getting to know each customer personally, you create a persona that serves as a representation of your customer base. This may include multiple personas if different customers have different reasons for […]
9 TikTok Content Ideas to Boost your Small Business
June 16, 2023
Are you looking for some TikTok content ideas that will reach and appeal to your target audience? This article might just be the answer. TikTok is an app that allows people to post videos, share what they’re doing and connect with other users. It’s like Facebook meets Instagram meets Snapchat with a few extra bells […]
Social Media Management Checklist for 2023
June 9, 2023
Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for […]
How To A Create Social Media Marketing Strategy in 2023
May 29, 2023
Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results. We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a […]
10 Common Social Media Mistakes in 2023
May 19, 2023
Social media has become a crucial tool for businesses to connect with customers and promote their brands. However, as with any form of communication, there are certain mistakes that brands make on social media. In this article, we will be discussing 10 of the most common mistakes that brands make on social media and how […]
Marketing To Gen-Z in 2023 the Right Way (Easy Tips)
May 15, 2023
Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]
9 Font Hacks for Instagram Stories You Should Know
May 10, 2023
Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]
How To Create A Buyer Persona In 4 Steps
May 4, 2023
Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers. People are more likely to purchase goods and services that […]
The What, Why and How Of Social Media Analytics
Apr 29, 2023
“Why isn’t our likes growing?” “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article. Just like any other brand when they’re starting with its […]
6 Adobe Photoshop Tips and Tricks That Looks Professional
Apr 13, 2023
As designers, we are always searching for different and effective ways to do things. Be it in a form of photo editing, illustrations, general designs, and many more. We often lean towards tutorials or exploring the software itself to aid us in our designs. So today I am here to share some Adobe Photoshop tips […]
2023 TikTok Growth Hacks To Get 10K Followers FAST
Apr 10, 2023
Use These 5 Growth Hacking Strategy To Get 10K Followers Fast! TikTok is the world’s fastest growing social media platform at the moment with over 1.53 BILLION users. It’s a platform that promotes content #virality. This means you’re able to get more eyes on your brand organically. Quicker than any existing social media platforms! Are […]
10 Habits to Become a Successful Content Creator in 2023
Apr 7, 2023
According to Hubspot’s 2022 State of Consumer Trends Report, the number of content creators is rising rapidly. In fact, 30% of surveyed 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves as content creators. This shows how in-demand this position is in the modern world, where using social media is the norm for […]
7 Tips For Digital Marketing Account Managers
Mar 26, 2023
What is a Digital Marketing Account Manager’s role? Their key roles include planning campaigns, analysing metrics, and identifying trends in the different clients’ industries in order to boost their client’s web presence and meet their client’s digital marketing goals. They are also in charge of cultivating and maintaining relationships with both current and potential clients. […]
Quick 5-Step Guide to Branding Your Business In Singapore
Mar 17, 2023
What is branding? Before we start off with how to keep your brand consistent for your business, we must first grasp the meaning of what branding your business is. Branding is the process of creating an identity for your business, one that garners recognition towards it. Creating a strong presence among your consumers and competitors […]
12 Timeless Fonts For Social Media Posts
Feb 26, 2023
Remember the good old days when Times New Roman was your standard go-to font for everything? It became a popular font choice as it is easy on the eyes and is very versatile. Today, there are more than 200,000 fonts available to choose from. While we love having so many options, it can also be […]
Managing Your Time Doing Social Media Marketing
Feb 19, 2023
If you’ve worked in digital marketing, you know it’s not a walk in the park. Long hours, running after deadlines and demanding goals to meet. Everything (including the algorithm) is moving and changing too fast! It just feels like you’re stuck in a whirlpool of tasks and changes, almost drowning (but still surviving), wishing that […]
9 Ways To Make Your Brand Stand Out On Social Media
Jan 30, 2023
Did you know that The Accounting and Corporate Regulatory Authority (ACRA) estimates that there are approximately 500,000 registered business entities in Singapore? For more than ten years, Singapore has consistently been ranked as the top nation for entrepreneurs to do business. This is all thanks to Singapore’s ideal geographic location. Many small and big brands […]
5 Tricks To Churn Out Show-Stopping Content
Jan 27, 2023
Content creation is the backbone of your business, but it’s also one of the most time consuming aspects. With so many tools and strategies out there, you can’t afford to waste time on something that isn’t going to get results. In this post I’m going to walk you through 5 tricks to churn out show-stopping […]
3 Steps To Manage A Social Media Crisis
Jan 13, 2023
In the last ten years, social media has changed dramatically, and so have its users. Our Account Executives at Plexxie receive daily training on how to handle social media issues. We manage people’s expectations, interests, and emotions for a brand when we handle social media. We can all agree that people are more conscious of […]
Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time
Jan 5, 2023
‘Join Us!’, ‘Sign Up!’ – These are often the phrases we see on social media with a common goal for brands to get audiences to give their emails and keep a look out for the brand’s updates. However, is it really that easy for audiences to give what your brands want? While it is true […]
Video: 7 FREE Secret Tools Content Creators Use To Work Faster
Jan 3, 2023
PSST! Come closer, we’ve got some secrets to share! In this episode, we’re gonna expose some tools that the industry has been keeping a secret! These tools will basically elevate your content creation game, making you work much more efficient. Stick around to tool #7 because even we CAN’T BELIEVE that there is such an […]
7 Useful Adobe Illustrator Hacks To Improve Your Workflow
Jan 1, 2023
Working in a fast-paced environment like a Social Media Agency has definitely taught me a few things that have enhanced my productivity, redefined my skill set, and completely changed the way I work. Whether you have used Adobe Illustrator for a long time or are just getting started, you might not be aware of these […]
Video: How Gary Vee built his MEDIA EMPIRE
Dec 27, 2022
Whatsup guys! In this episode, we cover the story of Gary Vaynerchuk; who he is, where he started and what businesses he runs now. Is Gary Vee really who he say he is? ⚠️ SPOILER ALERT – Yes. This episode is created for entertainment purposes only. Our team has tried our best to do our […]
Career Switch – Is Agency Life Right For You?
Dec 25, 2022
“It’s agency life.” – The infamous line from any marketing and advertising agencies employee, more often than not it will be accompanied by a hashtag too. Who would have thought that one day I will become a part of this group of people who expresses their emotions best through memes? (Not me, definitely not me.) […]
Comparing Paid And Organic Posts At A Glance. Hybrid?
Dec 15, 2022
Build it or buy it? You’re handling your brand’s social media account, constantly posting new content and actively engaging with your audience. But there’s just one problem – your organic posts are not reaching out to anyone. Perhaps back in 2013, your organic post can be reaching up to 13 percent of your page’s audience. […]
Video: Social Media Marketing Strategies For 2023
Dec 12, 2022
WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see […]
7 Recession-Proof Digital Marketing Strategies
Dec 7, 2022
There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]
Video: How To Close Your First Paying Client
Dec 5, 2022
What’s up guys, when we first started our #socialmediamarketingagency we had A LOT of difficulty trying to find our first paying client. In this video, we’ll cut the BS and share with you the tactics that actually worked for us. If you’re in this position, we know FOR SURE that this can help you out! […]
8 Social Media Design Tips That Enhances Social Media Strategy
Dec 4, 2022
Want your brand to be loud and known in the social media game? Social media design is one way to effectively increase brand awareness and grow followers’ engagement. Visual design is a powerful tool anyone can use to create brand recognition and connect your target audience with your business and services. Consumer reports that users […]
Video: Social Media Marketing From An Accounts Executive Perspective
Nov 28, 2022
In this episode, we’ll be discussing social media marketing challenges and upcoming trends from the perspective of our lead accounts executive, Gladys Thien. https://www.youtube.com/watch?v=8eQ0QeaaUF8 Subscribe to our YouTube channel and join us as we share more about the industry and life as creatives! YouTube: https://www.youtube.com/c/Plexxie Spotify: https://open.spotify.com/show/6mVcTvbNvF3X2fuLAWDswg
How To Save Time Planning and Creating Social Media Contents
Nov 25, 2022
Social media is a powerful tool for businesses. However, managing a social media account, while ensuring that there is always contents to post, can be time-consuming especially if you’re juggling with a jam-packed-to-do list. Imagine thinking of what to post, crafting the graphics and the caption, and also engage with your audience in the comments, […]
Video: Being A Creative As A Professional
Nov 21, 2022
Thinking of going into a #creative career? For this week’s episode, we share more about how you can do it with tips to kickstart and keep your creative juices flowing. Subscribe to our YouTube channel and join us as we share more about the industry and life as creatives! YouTube: https://www.youtube.com/c/Plexxie Spotify: https://open.spotify.com/show/6mVcTvbNvF3X2fuLAWDswg
Podcast Marketing And Why It Matters
Nov 17, 2022
First things first, what exactly is a podcast? In simpler terms, a podcast is an audio programme that examines a specific topic. You may not be aware, but podcast marketing has seen an immense growth in popularity over the past few years. With such a notable exposure and rate of growth in this marketing tool, […]
Video: Creating A Strong Brand Identity
Nov 14, 2022
For this week’s episode, we share more about #brandingyourbusiness with tips on keeping your brand consistent. We talk about brand voice, knowing your target audience and the importance of establishing your visual identity. As we share more about strong branding and messaging in your business, we hope to inspire small business owners as well as […]
Basic Social Media Metrics That You Should Track
Nov 10, 2022
What are social media metrics and why should you track them? Numbers are the universal language, especially for accountants marketers. Social media has become an integral part of every marketing strategy, but the real question here is – Are your social media efforts paying off? Great marketing requires good data, from follower counts to brand […]
Video: How Plexxie Started
Nov 7, 2022
For our very first episode, we share more about starting a #socialmediaagency and the beginning of Plexxie. It all started as a vision with only the 2 of us running it. As we share more about the struggles and the fruits of labour of a startup business, we hope this episode inspires creatives, marketers and […]
41 Clever Marketing Campaigns
Nov 4, 2022
Successful advertising campaigns have the ability to evoke strong feelings and remain in our minds for a long period, potentially affecting our purchasing decisions. Especially with today’s campaigns becoming very innovative and profitable since marketers have access to a growing variety of emerging channels and technologies. The creative team’s aptitude for piquing the attention of […]
Instagram Features to Up Your Marketing Game in 2023
Oct 31, 2022
More than just a photo-sharing site, Instagram has evolved into a social network that businesses and brands are hopping on for outreach and to engage with their fans. With as much as 2,000 million monthly active users worldwide, it should come as no surprise that Instagram is rapidly rolling out new features that businesses can […]
Best Ways to Engage Your Audience Using Instagram Stories
Oct 27, 2022
Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]
Top Scroll-stopping Social Media Design Trends in 2023
Oct 25, 2022
Looking back, we can see the evolution of design. People respond to the ever-changing design styles, constantly on the lookout for something new and exciting. Whether you’re a company, an influencer, or a content creator, you constantly want to stand out. A big part of the design evolution involves visual elements and how you use […]
GUIDE: Create And Share Your Meta Business Manager Account And Assets
Oct 22, 2022
In this guide, we take you through the step by step process of creating your Meta Business Manager Account and how to share your assets to your partners and team in! Why Do I Need To Have A Meta Business Manager Account? Meta Business Manager is a place where businesses can manage all their marketing […]
9 Ideas To Increase Footfall In Retail Stores With Social Media Marketing
Oct 20, 2022
Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]
What Is Branding & Why It Matters For Singapore Businesses?
Oct 17, 2022
What is branding? Branding is the process of combining features such as a logo, design, mission statement, and a consistent theme throughout all marketing communications to create a strong, favourable perception of a company, its products, or services in the minds of customers. Effective branding allows businesses to stand out from the competition and cultivate […]
5 Trends that will Dominate Influencer Marketing in 2023
Oct 14, 2022
There is no doubt that influencer marketing is the dominating trend in 2023. With the ever-shifting dynamics in the social media landscape, the best influencers leverage on the latest marketing trends and content quickly to develop their authority and expertise, making themselves more attractive to brands. From a brand’s perspective, the growing use of new […]
All About Instagram Features In 2022
Oct 4, 2022
Instagram is constantly surprising us. Nearly every week, Instagram introduces new features and keeping up with what’s fresh can be difficult right now more than ever. We all know that keeping up with updates on social media platforms is essential especially if you work in social media marketing, which is why we’ve created this handy […]
Social Media Marketing: Top 20 Mistakes to Avoid [Updated 2022]
Feb 18, 2022
Want to see results in your Social Media Marketing efforts for 2020? Avoid these 20 common mistakes that I made to market my business.
Tips to Building a Better Social Media Presence For Awareness
Nov 9, 2021
Super easy and simple tips to increase Social Media presence to get more followers and awareness for your brand.
15 Top Social Media Marketing Articles In 2021
June 13, 2021
You're welcome! We've compiled the best social media marketing available online in 2021.
7 Steps To Creating A Social Media Calendar
Mar 15, 2021
How do you create a social media content calendar? Follow 7 simple steps to get the most engagement out of your social media efforts.
The 9 Biggest Social Media Sites For 2021 In Singapore
Mar 2, 2021
Get on board the most popular, used and up-and-coming social media platforms in Singapore for 2021.
Influencer Marketing In Singapore: What, Why, Who, How & Where
Feb 4, 2021
All you need to know on Influencer Marketing for the Singapore market. What is it, How to execute, Who to engage and Where to find them.
Social Media Marketing Trends In 2021 (The New Normal)
Feb 1, 2021
How marketing leaders are adapting to the new normal in 2021: Strategies, Tips, Hacks to social media marketing trends.
16 Questions To Ask Your Social Media Marketing Agency
Jan 4, 2021
Hiring an agency? Ask these questions first or you'll be stuck with an incompetent social media marketing agency.
The Best Platforms To Be Used For Paid Social Media Marketing
June 17, 2020
Stop your Facebook or Instagram ads! You might be using the wrong social media platform. We'll guide you on the best platform to use.
15 Content Tips & Ideas: Social Media Marketing For Restaurants
Apr 24, 2020
15 social media marketing content tips and ideas that guarantees higher engagement for restaurants and F&B business in Singapore
4 Easy Ways To Market Your F&B Business During COVID-19 In Singapore
Apr 5, 2020
Don't make another marketing move before reading this. We expose some ideas for you to try while your business is in lockdown.
35 Marketing Articles Every Business Owner Or Marketer Should Read In 2020
June 10, 2019
A compilatation of the best digital and offline marketing articles around the internet that will explode your brand awareness.
13 Quick And Actionable Social Media Growth Hacks For 2022 (+17 MORE!)
June 1, 2019
Growing your social media audience can take some time. Here are 13 (+17) social media marketing growth hacks to help boost your brand online!
How To Create Effective Content For Facebook Ads [Video]
Apr 20, 2019
Check out these tips on how to create content for social media advertising that will generate more conversions for your business,
7 Social Media Marketing Tips For Businesses In Singapore [Video]
Mar 24, 2019
Apply these powerful social media marketing tips before you start your social media journey to get the most results!
How To Do A QUICK Social Media Audit [Download Free Template]
Feb 4, 2019
A quick step-by-step process on how to conduct a social media audit with a free template. An important step before you create your strategy!
Top 13 Influencer Marketing Trends In Singapore [Updated 2020]
Dec 15, 2018
Everything is Instagram?! Stay ahead of these trends in 2020 to get the most ideal results from your next Influencer Marketing campaign.
Create A Social Media Marketing Strategy In 8 Steps [Infographic & Video]
Nov 26, 2018
For every social media marketing goal, there should be a well thought-out strategy to help path the way. Millennials are very much depending on social media to find out more about a product or company these days.That is why it is important to spend ample time on developing a social media strategy for your company. […]
16 Reasons Why Singapore Businesses Need A Social Media Agency
Nov 6, 2018
Does hiring a social media marketing agency in Singapore boosts your leads and sales? Here are 16 reasons how a SMM agency can really help you.