Paid Social Media Ads Platform Article

The Best Platforms To Be Used For Paid Social Media Marketing

Social media marketing practice is a method of internet-based marketing that includes crafting and sharing valuable content on different social media platforms to attain marketing and advertising goals. Social media marketing consists of events like posting the content and image informing video presentations and further strategies that drive user’s engagement, along with paid social media advertising.

This article will provide social media users, marketers and brands with an outline of paid social media marketing platforms available to expand your business’s social presence. Following these tips, an individual or organization can start planning their campaigns and create content for it.


15 Content Tips & Ideas: Social Media Marketing For Restaurants

As a restaurateur in 2020, you have no excuse if you’re not using social media as a marketing channel for your restaurant or Food & Beverage (F&B) business. 

Social media marketing is both an art and science, with brand awareness as the ultimate advantage no matter how big or small your business is. 

And now with the global COVID-19 pandemic, it is especially important during this circuit breaker (that’s what we call a “silent/mini lockdown” in Singapore) period where digital marketing is the forefront marketing channel in reaching your target audience.

It is important to note that social media makes up only one part of the entire digital marketing world. But it is undoubtedly the most powerful and cost-effective platform to promote your business.

4 Easy Ways To Market Your F&B Business During COVID-19 In Singapore

With the current Covid-19 pandemic happening, companies across the globe are facing a great depression. 

It is only natural for the current surviving businesses to be fearful of their future, with the number of firms closing down and unemployment rates rising daily.

Lockdowns and restrictions have been set in place in different countries to help contain the spread of the virus. With Singapore going into a “silent lockdown”, our local F&B businesses are one of the many industries that are currently struggling to sustain.

“What’s the point in continuing to market during this restricted period if everyone’s encouraged to stay home?”

35 Marketing Articles Every Business Owner Or Marketer Should Read In 2020

Here’s how the success of business works.

A great product/service without the right marketing & execution will give you little to no results.

An average produce/service with the right marketing & execution will most likely bring you great results!

In the world today, marketing helps brands to connect with their audiences and make consumers feel like they belong to a community.

Even with a great product/service, it will evidently show overtime that your business is not performing as well as it should without the use of marketing.

So in order to keep up your competitive game in an overcrowding business economy, here is a compilation (in no particular order of importance) of 35 Marketing Articles that Business owners or Marketers should read in 2020!


13 Quick And Actionable Social Media Growth Hacks For 2020 (+17 MORE!)

Over the past few years, businesses have devised and employed different ways of realizing growth through social media marketing hacks. Social media has become the gateway for brands to reach out to their target audience, owing to the growing number of social media users being witnessed every year.

As of early 2020, social media giants like Facebook has 2.5 Billion Monthly Active Users (MAU) and 1.63 Billion Daily Active Users (DAU). YouTube has 2 Billion monthly logged-in users, while Instagram has 1 Billion MAU!

7 Social Media Marketing Tips For Businesses In Singapore [Video]

My fellow marketers and business owners: so you’ve decided to start your own social media marketing for your business.


You’re taking a big step opening your business up to the digital world.

Social media marketing isn’t just about what your business can offer to your potential customers. No, no, no!


How To Do A QUICK Social Media Audit [Download Free Template]

Social media is not a new tool for online marketing. Today, you will find that each major social media network has become a powerful marketing medium for promoting products, building audiences, and increasing sales.

Looking at the statistics, global investment in social media advertising is projected to increase from US$ 32 billion in 2017 to a whopping US$48 billion in 2021!

Before you get started (or continue) on your social media efforts, it is important to conduct a social media audit to better understand where your brand stands in the entire social media landscape.

14 Cheap Marketing Strategies (That REALLY Works)

Businesses grow in very different ways depending on the type of business model you have.

You might own a startup that requires ferocious growth from the very beginning or a retail shop that aims to have a slower gradual growth instead.

But for whatever goals you have for your company, we all know that marketing is an essential part in gaining consumer acquisition and for building on your brand awareness.


Top 13 Influencer Marketing Trends In Singapore [Updated 2020]

The world of influencer marketing!

Well, social media influencers are everywhere now, isn’t it? You can’t escape it.

In a survey on digital marketing, 19% of marketers are setting aside $1,000 to $10,000 per year on influencer marketing in 2020, while 18% of marketers are already spending between $100,000 to $500,000 per year.

It’s also worth to note that 7% of companies plan to invest over a million dollars in influencer marketing in 2020.

Did you know that in 2018, brands are spending over $1.5 billion on influencer marketing? And that’s on Instagram alone.Click To Tweet

This is no surprise as data has shown that influencer marketing is bringing over 11x Return Of Investment (ROI) compared to your traditional marketing.

Forbes even stated that influencer marketing is the most effective form of marketing. This is due to the rise of ad blockers and a decline in radio and TV viewership.

So what exactly is influencer marketing?