Check out these tips on how to create content for social media advertising that will generate more conversions for your business.
My fellow marketers and business owners: so you’ve decided to start your own social media marketing for your business.
You’re taking a big step opening your business up to the digital world.
Social media marketing isn’t just about what your business can offer to your potential customers. No, no, no!
Social media is not a new tool for online marketing. Today, you will find that each major social media network has become a powerful marketing medium for promoting products, building audiences, and increasing sales.
Looking at the statistics, global investment in social media advertising is projected to increase from US$ 32 billion in 2017 to a whopping US$48 billion in 2021!
Before you get started (or continue) on your social media efforts, it is important to conduct a social media audit to better understand where your brand stands in the entire social media landscape.
Businesses grow in very different ways depending on the type of business model you have.
You might own a startup that requires ferocious growth from the very beginning or a retail shop that aims to have a slower gradual growth instead.
But for whatever goals you have for your company, we all know that marketing is an essential part in gaining consumer acquisition and for building on your brand awareness.
The world of influencer marketing!
Well, social media influencers are everywhere now, isn’t it? You can’t escape it.
Did you know that in 2018, brands are spending over $1.5 billion on influencer marketing? And that’s on Instagram alone. This is no surprise as data has shown that influencer marketing is bringing over 11x Return Of Investment (ROI) compared to your traditional marketing.
Forbes even stated that influencer marketing is the most effective form of marketing. This is due to the rise of ad blockers and a decline in radio and TV viewership.
So what exactly is influencer marketing?
For every social media marketing goal, there should be a well thought-out strategy to help path the way.
Millennials are very much depending on social media to find out more about a product or company these days.That is why it is important to spend ample time on developing a social media strategy for your company.
This is to ensure that you have areas like brand awareness and community engagement equally focused on to build a reputable and well-liked name.
Singapore businesses are looking at various opportunities to use zero budget marketing on social media these days, without having to hire the services offered by a Social Media Agency. Many companies are trying to ensure that the marketing costs are kept at the lowest and the Return on Investment (ROI) highest.
With innovation and creativity playing a super important role in the advancement of most companies’ marketing success today, having diversity in your marketing contents should be a primary need.
I repeat, P R I M A R Y.
Sure. If your current in-house creative is a replicated human-sized of what they call a “box full of surprises” regarding great ideas, by all means, stick to him/her!
But already having in-house creatives do not determine the security of being marketably successful forever. It just defines the fact that your creative marketing needs are met and stable.
Since the advent of social media, a lot of brands and businesses have been investing in social media marketing; flocking over to get a piece of the proverbial cake. We have heard legendary tales of entrepreneurs who took the plunge and became an instant hit overnight (or so it seemed).
A business that was running on zero grew into an entity worth millions of dollars and all credit was given to social media marketing.
Ever came across interesting photographs on your social media platforms like Instagram, Pinterest, Twitter, or Facebook and wondered “Wait, how did they do that?!”
Believe it or not, most of these shots can be done with a smartphone and without the use of any Photoshop touch up skills.
But of course, these can’t really be done alone. So bring your Instagram boyfriend or buddy along to make the magic happen!
Or can you?
Hint: Tripod + self-timer