Safe Zones for 2025: Instagram, Facebook and TikTok

What are Safe Zones? Safe zones on social media are designated areas where content can appear without being cut off or covered by other elements. They’re important for ensuring that your message is fully visible and engages the audience and hence produce an effective social media design, increase mobile optimization, and better visual content. Take […]

Guide: Hashtag Strategy for Instagram, Facebook, and TikTok in 2025

In the rapidly evolving landscape of social media, hashtags remain a vital tool for enhancing visibility and engagement across platforms like Instagram, Facebook, and TikTok. As we approach 2025, understanding the nuances of hashtag usage and developing a robust hashtag strategy is essential for brands and influencers aiming to connect with their audience effectively. This […]

27 Graphic Design Tips for Beginners and Non-Designers

Having a solid set of graphic design tips can be incredibly valuable, especially if you’re just starting out as a beginner graphic designer or if you’re a non-designer looking to develop some practical graphic design skills on your own.  In this article, we’ll delve into 27 of the most practical and actionable graphic design tips […]

SWOT Analysis in Social Media Marketing – How to do it right?

What is SWOT analysis, and what does it mean to you as a marketer? SWOT analysis is more than just a tool—it’s the cornerstone of strategic marketing. For any marketer striving for success, it’s a compass that guides you through the complexities of your brand and product. By diving deep into the strengths, weaknesses, opportunities, […]

Social Media SEO Tips For Each Major Platform

In the digital age, where social media plays an integral role in shaping how people discover brands and products, optimizing your social media presence is more important than ever. Social media SEO is a powerful strategy that can enhance your brand’s visibility, increase engagement, and ultimately drive traffic to your website. By using the right […]

Influencer Marketing in Singapore for 2025

Singapore offers immense opportunities in influencer marketing. As it aims to become a Smart Nation by 2025, the nation’s expanding internet user base has led to a rise in content creators and key opinion leaders that brands can utilize to engage with their audiences. Recently, there has been a noticeable increase in the number of […]

Producing Videos for Social Media – Best Practices and Tips

Producing videos for social media presents a thrilling opportunity to connect with audiences on a personal level. Videos have become one of the most consumed content types, making them an essential tool for brands to engage with users and communicate messages effectively. However, the challenge lies in meeting constantly evolving platform dynamics and user expectations. […]

Ephemeral Content Marketing Strategy – All You Need To Know!

In the fast-paced world of digital marketing, capturing your audience’s attention quickly and effectively is crucial. One of the hottest trends right now is ephemeral content marketing. But what exactly is it, and why should you care? What is Ephemeral Content? Ephemeral content refers to any content designed to be short-lived, typically lasting within 24 […]

11 Things to Check Before Posting Your Next Content on Social Media

Social media has become an indispensable tool for individuals and businesses alike, transforming the way we connect, share, and promote ideas, products, and services. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer unparalleled opportunities to reach diverse audiences, foster relationships, and build communities. For businesses, social media is not just a channel for advertising; it […]

Illustrator Vs. Photoshop: Which Adobe Software Should You Use?

In the realm of graphic design, Adobe Illustrator and Photoshop stand as formidable tools, frequently employed in the industry. When embarking on a new project, deciding between these two programs can pose a challenge, as both offer unique capabilities suited to various design needs. Choosing between these programs can be overwhelming. However, in this article, […]

Social Media for Photographers: Best Platform, Best Practices and Content Ideas

Before the invention of cameras, we could only experience moments as they happened. Thanks to Joseph Nicéphore Niépce, the inventor of photography, we now have the ability to capture fleeting moments in time. These moments, frozen in a photograph, allow people to relive experiences or witness events from a different perspective. Photography has become more […]

9 Ways to Use AI Tools for Content Creation

Artificial Intelligence (AI) has emerged as a transformative force in various industries, including content creation. Its rapid development has made it an indispensable tool for marketers, designers, software developers, and content creators alike. By leveraging the power of AI, professionals can enhance the way they create, manage, and personalize digital content, ultimately driving better engagement […]

Time-Saving Tips for Efficient Social Media Content Creation

In the bustling world of social media, where attention spans are short and competition is fierce, content creators are constantly challenged to produce high-quality content efficiently. Balancing these two elements—efficiency and quality—is crucial for any individual or business aiming to thrive in the digital space. The ability to streamline content creation processes without sacrificing the […]

How to Choose Your Brand Colors – 12 Steps

Choosing brand colors is crucial in shaping brand identity, influencing perceptions, and evoking emotions. This process goes beyond creativity—it’s a strategic decision that significantly impacts audience connection and brand recognition. This article delves into selecting brand colors effectively, offering 11 essential tips. By understanding and implementing these pointers, brands can create compelling visual identities that […]

Organic Social Media Marketing Strategies: Guide for Beginners

In today’s digital landscape, social media has become indispensable for businesses worldwide, serving as a foundational element in marketing strategies. Among the diverse array of approaches, organic social media marketing emerges as a powerful means to forge genuine connections with your audience. But what exactly does organic social media marketing entail, and how can you […]

Dark Posts vs. Boosted Posts – Pros and Cons

Unsure about the difference between dark posts and boosted posts? Wondering which could yield better results? It is crucial to understand both the distinctions and similarities between these methods to optimise your paid advertising efforts in line with your objectives. Let’s delve into both dark posts and boosted posts to offer a clearer understanding of […]

How To Run a Successful Social Media Contest in Singapore

Looking for ways to increase your brand’s social media engagement and brand awareness? Want to promote exciting new products or services? Looking to expand your current audience reach? Well, look no further than creating a social media contest! Social media contests are one of the best ways to encourage higher overall engagement and following. When […]

12 Tips To Improve Your TikTok Marketing in Singapore

In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, especially in Singapore. With its rapid growth since 2020 during lockdown in Singapore and unique content format, TikTok offers immense opportunities for businesses to connect with their audience in creative ways. If you know just how to take advantage of […]

11 Ways to Get More User-Generated Content

Why should brands prioritize the acquisition of user-generated content (UGC)? The benefits are substantial. UGC-based advertisements boast click-through rates four times higher and a remarkable 50% reduction in cost-per-click compared to the average. Moreover, campaigns or websites that integrate UGC witness a substantial 29% increase in web conversions. In today’s digital landscape, leveraging UGC has […]

13 Digital Marketing Trends to Look Out for in 2024

One might think that a single year can’t possibly alter the landscape of social media marketing significantly. However, given the constantly evolving nature of social media and the remarkable technological advancements in recent years, digital marketers and online content creators must remain vigilant if they aim to thrive in the upcoming year. Let’s delve into […]

Best iPhone 15 Settings To Shoot Video Content

In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]

Instagram Reel Ads vs. TikTok Advertising: Which is Best for You?

As social media platforms continue to evolve, businesses and advertisers face the pivotal decision of choosing between Instagram Reels Ads and TikTok Advertising to market their products or services. Each platform has unique characteristics and user demographics, offering compelling opportunities to engage with a vast and diverse online audience. This article delves into the comparative […]

7 Digital And Social Media Marketing Trends in 2024

Social media has undergone rapid evolution in the way businesses market their products or services and engage with their audience. Marketing trends in this domain change swiftly, necessitating businesses to adapt promptly to remain relevant in this fiercely competitive industry. As 2023 draws to a close, it is prudent for businesses to start planning their […]

5 Type Of TikTok Contents That Goes Viral

Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]

The Do’s and Don’ts of Branding

In an era defined by rapid technological advancements and ever-changing consumer preferences, the significance of branding has reached unprecedented heights. Businesses, both large and small, are increasingly recognizing the pivotal role branding plays in establishing a lasting connection with their target audience. In this dynamic landscape, understanding the do’s and don’ts of branding becomes essential […]

Unlocking the Secrets: How To Make Money on Social Media

In today’s digital age, social media has evolved beyond just connecting with friends and sharing cute baby videos. It’s become a powerhouse for entrepreneurs and content creators alike. But let’s be clear: success in the world of social media doesn’t happen overnight. It’s the result of passion, dedication, and a smart strategy. In this comprehensive […]

5 Expert Tips for Social Media Marketing Success

Social media has become an integral part of our daily lives, seamlessly intertwining with our routines, relationships, and interests. Its pervasive influence has left an indelible mark on how we communicate, share, and engage with the world. While social media offers a playground of amusement and connection, it’s also a potent tool for individuals and […]

The Power of User-Generated Content for Social Media Marketing

Are you tired of scrolling through your social media feed, only to be bombarded by generic brand content that fails to capture your attention? Well, fear not! Because there’s a secret weapon in the world of social media marketing: User-Generated Content (UGC). It is the authentic and engaging content created by your fellow consumers that […]

Understanding the 7 Elements of Design

So, you’re diving into the world of design, and you’ve heard about these seven mysterious elements. Well, consider this your backstage pass to understanding what they’re all about. These 7 Elements of Design are the unsung heroes behind every stunning design. They work together like a dream team to create a visual message that has […]

5 Compelling Reasons to Invest in Social Media Marketing

Social media has evolved far beyond a platform for sharing cute pet pictures and reconnecting with old friends from high school. Today, it has become an indispensable tool that businesses of all sizes should harness for their growth and success. In this article, we will delve into five compelling reasons why you should invest in […]

How Social Media Marketing can be Used to Increase Sales in Singapore

Social media marketing is important for a successful business strategy in this modern era of technology. Its potential to establish a direct connection between businesses and customers presents a distinct chance for businesses to enhance their sales and expand their customer base. According to research, in Singapore, social media has become an integral part of […]

2023 Adobe Photoshop Shortcuts Cheat Sheet

In the fast-paced world of digital design, time is of the essence. If you’re tired of scrolling through menus and toolbars in Photoshop, you’re in for a treat! Say hello to your new best friend – the Photoshop shortcuts cheat sheet. This game-changing tool is here to skyrocket your productivity, streamline your workflow, and set […]

13 Instagrammable Places in Singapore That Are Worth Visiting in 2023

Singapore is a vibrant city-state well-known for its blend of modernity and tradition, offering visitors a unique and diverse experience. From lush green parks to stunning architecture, Singapore has plenty of picturesque locations that are perfect for taking photos. Let me take you through 13 Instagrammable places in Singapore that are worth visiting in 2023. […]

Effective Lead Generation Strategies & Tactics for Small Businesses: A Quick Guide

In today’s highly competitive business landscape, lead generation has become an essential component of any successful marketing strategy. While larger businesses and corporations have more resources and a larger customer base to draw from, small businesses can struggle to attract and convert new customers without effective lead generation tactics. However, with the right strategies and […]

Improve Your Designs Using The 7 Design Principles

Graphic design involves more than just combining shapes, illustrations, and typography. It is the embodiment of ideas presented visually or functionally. Therefore, effective visual communication should be the ultimate goal of all graphic designers. As a creative individual, you may encounter a creative block when trying to make your designs both appealing and effective. This […]

How To Create a Successful Brand Strategy in 7 Steps

A brand strategy is a comprehensive approach to creating a strong and positive connection with customers and potential customers. It involves various elements such as the brand voice, storytelling, brand identity, values, and overall branding. It aligns your long-term business goals and objectives with your brand’s overall image and perception and outlines the steps and […]

6 Steps to Create a Successful Marketing Campaign

Marketing campaigns play a critical role in the success of any business or organization. A well-crafted campaign will help businesses target their desired audiences, build brand awareness and ultimately leading to increased sales.  However, creating a successful marketing campaign is easier said than done. It requires a combination of creativity, strategic planning, and effective implementation. […]

TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy

Did you know that TikTok is now competing with Google as an alternative search engine? According to Google’s Senior Vice President, more than 40% of Gen Z prefers TikTok for online searches over Google. This significant shift highlights the importance of a comprehensive TikTok SEO strategy, which many brands overlook. You can significantly increase the […]

Meta Releases Threads App, Labelled the “Twitter Killer”.

On July 5th 2023, Meta, the company behind giant social media platforms like Facebook and Instagram, announced the Threads app. It has the same basic functionality as Twitter. So, we can say that it is a Twitter alternative, or maybe the “Twitter killer”. In full, the name of the app is called “Threads, an Instagram […]

How To Create A Buyer Persona

What is a buyer persona? A buyer persona is a comprehensive representation of your target audience that is based on thorough research. Instead of getting to know each customer personally, you create a persona that serves as a representation of your customer base. This may include multiple personas if different customers have different reasons for […]

9 TikTok Content Ideas to Boost your Small Business

Are you looking for some TikTok content ideas that will reach and appeal to your target audience? This article might just be the answer. TikTok is an app that allows people to post videos, share what they’re doing and connect with other users. It’s like Facebook meets Instagram meets Snapchat with a few extra bells […]

Social Media Management Checklist for 2023

Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for […]

How To A Create Social Media Marketing Strategy in 2023

Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results. We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a […]

10 Common Social Media Mistakes in 2023

Social media has become a crucial tool for businesses to connect with customers and promote their brands. However, as with any form of communication, there are certain mistakes that brands make on social media. In this article, we will be discussing 10 of the most common mistakes that brands make on social media and how […]

Marketing To Gen-Z in 2023 the Right Way (Easy Tips)

Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]

9 Font Hacks for Instagram Stories You Should Know

Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]

How To Create A Buyer Persona In 4 Steps

Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers.  People are more likely to purchase goods and services that […]

The What, Why and How Of Social Media Analytics

“Why isn’t our likes growing?”  “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article.   Just like any other brand when they’re starting with its […]

6 Adobe Photoshop Tips and Tricks That Looks Professional

As designers, we are always searching for different and effective ways to do things. Be it in a form of photo editing, illustrations, general designs, and many more. We often lean towards tutorials or exploring the software itself to aid us in our designs. So today I am here to share some Adobe Photoshop tips […]

2023 TikTok Growth Hacks To Get 10K Followers FAST

Use These 5 Growth Hacking Strategy To Get 10K Followers Fast! TikTok is the world’s fastest growing social media platform at the moment with over 1.53 BILLION users. It’s a platform that promotes content #virality. This means you’re able to get more eyes on your brand organically. Quicker than any existing social media platforms! Are […]

10 Habits to Become a Successful Content Creator in 2023

According to Hubspot’s 2022 State of Consumer Trends Report, the number of content creators is rising rapidly. In fact, 30% of surveyed 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves as content creators. This shows how in-demand this position is in the modern world, where using social media is the norm for […]

7 Tips For Digital Marketing Account Managers

What is a Digital Marketing Account Manager’s role? Their key roles include planning campaigns, analysing metrics, and identifying trends in the different clients’ industries in order to boost their client’s web presence and meet their client’s digital marketing goals. They are also in charge of cultivating and maintaining relationships with both current and potential clients. […]

Quick 5-Step Guide to Branding Your Business In Singapore

What is branding? Before we start off with how to keep your brand consistent for your business, we must first grasp the meaning of what branding your business is. Branding is the process of creating an identity for your business, one that garners recognition towards it. Creating a strong presence among your consumers and competitors […]

12 Timeless Fonts For Social Media Posts

Remember the good old days when Times New Roman was your standard go-to font for everything? It became a popular font choice as it is easy on the eyes and is very versatile. Today, there are more than 200,000 fonts available to choose from. While we love having so many options, it can also be […]

Managing Your Time Doing Social Media Marketing

If you’ve worked in digital marketing, you know it’s not a walk in the park. Long hours, running after deadlines and demanding goals to meet. Everything (including the algorithm) is moving and changing too fast! It just feels like you’re stuck in a whirlpool of tasks and changes, almost drowning (but still surviving), wishing that […]

9 Ways To Make Your Brand Stand Out On Social Media

Did you know that The Accounting and Corporate Regulatory Authority (ACRA) estimates that there are approximately 500,000 registered business entities in Singapore? For more than ten years, Singapore has consistently been ranked as the top nation for entrepreneurs to do business. This is all thanks to Singapore’s ideal geographic location. Many small and big brands […]

5 Tricks To Churn Out Show-Stopping Content

Content creation is the backbone of your business, but it’s also one of the most time consuming aspects. With so many tools and strategies out there, you can’t afford to waste time on something that isn’t going to get results. In this post I’m going to walk you through 5 tricks to churn out show-stopping […]

3 Steps To Manage A Social Media Crisis

In the last ten years, social media has changed dramatically, and so have its users. Our Account Executives at Plexxie receive daily training on how to handle social media issues. We manage people’s expectations, interests, and emotions for a brand when we handle social media. We can all agree that people are more conscious of […]

Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time

‘Join Us!’, ‘Sign Up!’ – These are often the phrases we see on social media with a common goal for brands to get audiences to give their emails and keep a look out for the brand’s updates. However, is it really that easy for audiences to give what your brands want? While it is true […]

Video: 7 FREE Secret Tools Content Creators Use To Work Faster

PSST! Come closer, we’ve got some secrets to share! In this episode, we’re gonna expose some tools that the industry has been keeping a secret! These tools will basically elevate your content creation game, making you work much more efficient. Stick around to tool #7 because even we CAN’T BELIEVE that there is such an […]

7 Useful Adobe Illustrator Hacks To Improve Your Workflow

Working in a fast-paced environment like a Social Media Agency has definitely taught me a few things that have enhanced my productivity, redefined my skill set, and completely changed the way I work.  Whether you have used Adobe Illustrator for a long time or are just getting started, you might not be aware of these […]

Video: How Gary Vee built his MEDIA EMPIRE

Whatsup guys! In this episode, we cover the story of Gary Vaynerchuk; who he is, where he started and what businesses he runs now. Is Gary Vee really who he say he is? ⚠️ SPOILER ALERT – Yes. This episode is created for entertainment purposes only. Our team has tried our best to do our […]

Career Switch – Is Agency Life Right For You?

“It’s agency life.” – The infamous line from any marketing and advertising agencies employee, more often than not it will be accompanied by a hashtag too. Who would have thought that one day I will become a part of this group of people who expresses their emotions best through memes? (Not me, definitely not me.) […]

Comparing Paid And Organic Posts At A Glance. Hybrid?

Build it or buy it?  You’re handling your brand’s social media account, constantly posting new content and actively engaging with your audience. But there’s just one problem – your organic posts are not reaching out to anyone. Perhaps back in 2013, your organic post can be reaching up to 13 percent of your page’s audience. […]

Video: Social Media Marketing Strategies For 2023

WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see […]

7 Recession-Proof Digital Marketing Strategies

There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]

Video: How To Close Your First Paying Client

What’s up guys, when we first started our #socialmediamarketingagency we had A LOT of difficulty trying to find our first paying client. In this video, we’ll cut the BS and share with you the tactics that actually worked for us. If you’re in this position, we know FOR SURE that this can help you out! […]

8 Social Media Design Tips That Enhances Social Media Strategy