Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results.

We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a social media audit, choosing the right platform, finding inspiration, scheduling with a social media calendar, and finally tracking your performance for continuous improvement.

Are you ready to improve your digital footprint and social media game? Let’s dive in!

How To A Create Social Media Marketing Strategy in 2023

  • Step 1: Set your goals.
  • Step 2: Learn your audience.
  • Step 3: Study your competitors.
  • Step 4: Do a social media audit.
  • Step 5: Decide your social media platforms.
  • Step 6: Find inspirations.
  • Step 7: Create a social media calendar.
  • Step 8: Track, evaluate, and adjust.

Step 1: Set your goals.

Are you prepared to take the first step? It’s time to set some goals. However, these are not just any goals. We are focusing on SMART goals, which are Specific, Measurable, Attainable, Relevant, and Time-bound.

Imagine making three SMART goals. These will be your guiding light, allowing you to track your success and determine your return on investment.

Here’s a pro tip: Concentrate on the metrics that matter. Engagement and conversions can tell you much more than just how many followers you have. Pay attention to your click-through rates if you want to increase traffic. Do not put too much focus into vanity metrics!

The most important thing? Your social media objectives should be consistent with your overall marketing objectives. This will provide a solid foundation for your 2023 social media marketing strategy.

Step 2: Learn your audience

Step two is to get to know your audience thoroughly. Consider it like creating an audience persona. Who exactly are they? Where do they live? How do they interact with your brand? All of this information is available in your social media analytics

Getting into these analytics gives valuable information. It’s like looking at your audience’s actions, preferences, and habits through a magnifying glass. With this knowledge, you can target your audience better.

The icing on the cake: the better you understand your audience, the more precise your ad targeting can be. This not only improves the effectiveness of your advertisements, but it can also help you save money. Now that’s what we call a win-win!

Step 3: Study your competitors

Step three takes us into the world of your competitors. It’s time to conduct a competitive analysis. A competitive analysis is not just a matter of knowing who you’re up against. It’s all about figuring out where they excel and where they fall short.

social media marketing strategy competitor research

A competitive analysis is a goldmine of information. It provides insights into industry expectations, identifies opportunities to outperform competitors, and identifies emerging trends.

Above all, take note of what your competitors’ target audiences say and share about them. This feedback is like gold in the sense that it provides you with ideas that you can adapt and incorporate into your brand strategy.

By gathering and utilizing all of this information, you are not only researching your competitors, but also learning how to outperform them in your social media marketing strategy. It’s all about turning insight into action. Let’s use this knowledge to rule the social media world in 2023!

Step 4: Do a social media audit

Step four is all about self-reflection or performing a social media audit. It may appear difficult, but using a template makes it much easier.

A social media audit template serves as your personal cheat sheet. It shows what’s working and what’s not and identifies the target audiences who are engaging with your brand. An audit also reveals the valuable partnerships you have established and helps you evaluate the effectiveness of the platforms you’re using. Moreover, it even compares your brand’s performance to your competitors.

Consider this step to be your social media report card. It’s time to rethink, reassess, and re-plan. Ask yourself, “Is the account worth keeping?”

Fortunately, you are not alone in this process. The internet is filled with free social media audit templates ready for you to grab.

You’ll gain a clear picture of your strengths and areas for improvement by taking a hard, honest look at your efforts thus far. With this information, you’ll be well-prepared to adapt your social media strategy for maximum success.

Step 5: Decide your social media platforms

Step five is fun: choosing and setting up your platforms. Consider each social media platform to be a stage on which your brand can perform. Each platform has its own audience and style. Therefore, it’s crucial to define a strategy for each platform.

Begin by creating a mission statement for each platform – a concise phrase that captures your brand’s purpose there. For example, “Plexxie celebrates creativity on Instagram by showcasing works hashtagged #Plexxie.”

Next, it is time to set up your profiles. Details are crucial here. Fill out all profile fields and tabs, use keywords and branded hashtags in your bio, and ensure your branding assets fit the platform’s dimensions. Remember, consistency is key.

Finally, strive to have a visually appealing presence on each platform. But beauty isn’t everything – keep your information up-to-date too.

You’re not just deciding on platforms at this point but also creating a welcoming, engaging online home for your brand. It’s an important task, so enjoy the process!

Step 6: Find inspirations

The sixth step is to find inspiration. Here comes the fun and exciting part of the strategy planning. No need to start from scratch. Instead, look at companies that are on top of their social media game. What are they doing right? What elements of their strategy can you adopt and modify to make it uniquely yours?

Think about your favourite brands to follow on social media. What keeps you coming back for more? Is it because of their catchy captions or their eye-catching visuals? Your strategy should include these elements.

Engaging directly with your audience is a brilliant way to find inspiration. Create a poll and ask them what they like about your brand and what they would like to see more of. But remember that it’s not just about asking; it’s also about listening and acting on feedback.

And here’s a bonus tip: be consistent. Like successful brands, maintain a consistent brand voice, tone, and style. Your audience will appreciate knowing what to expect from you. So, dive into the ocean of inspiration and fish out the relevant ideas to your brand. 

Let’s make your social media platforms an inspiring place to be!

Step 7: Create a social media calendar

Step seven is to create a social media calendar. It’s time to get your posting schedule organized and strategic, and you’d be surprised how simple tools like Google Sheets can help!

Setting up a social media calendar allows you to streamline your content creation process, ensuring that your posts are evenly distributed and that you are never left wondering what to post next. While we prefer to plan a month in advance, you should choose a frequency that works for your schedule and resources.

Let’s talk about the golden ratio of content, also known as the 70-20-10 rule.

Think about it: 70% of your content is useful information. This includes educational posts, advice, industry updates, and insights. They are not promoting your brand directly but building trust and engagement.

The following 20% is where your brand’s personality shines through – posts about your company culture, core values, or anything funny or inspiring. These posts humanize your brand and connect with your audience emotionally.

Lastly, the 10% consists of sales pitches, the posts in which you directly talk about your brand or promote your offerings. Following this rule, you can provide value, build relationships, and promote your products without being pushy.

So create a social media calendar that fits your brand’s rhythm. Your audience will appreciate regular, diverse, and engaging content.

Step 8: Track, evaluate, and adjust

Finally, we’ve arrived at the step that connects the previous steps: tracking your performance, evaluating the results, and making necessary adjustments. This is your feedback loop, the key to continuous social media strategy growth and improvement.

Dive into the data to determine what is and is not working. Remember those SMART goals you set in the first step? It’s time to compare your success to theirs. Are you meeting your objectives? Are your strategies bringing you closer to your goals? The answers lie in the metrics.

However, don’t stop there. Extend this evaluation process by re-evaluating your strategy on a monthly basis. This iterative approach enables you to run tests, try out new ideas, and continuously fine-tune your strategy based on performance and feedback.

Finally, remember to take advantage of the free insight tools provided by most social media platforms. They contain a wealth of data on your performance and audience behaviour.

Remember that a successful social media strategy is always dynamic. It changes and adapts in response to audience preferences, platform changes, and performance insights. So, keep your finger on the pulse, remain adaptable, and strive for continuous improvement.


Now you have everything you need to know to make an effective social media marketing plan for 2023. You’ll be well-equipped to elevate your online presence, engage your audience, and outperform your competitors if you follow these eight steps, which range from setting SMART goals to ongoing performance evaluation.

But remember that social media marketing is a journey, not a destination. Continue to learn, adapt, and evolve; there is no limit to what your brand can accomplish in the digital world.


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