The world of influencer marketing!
Well, social media influencers are everywhere now, isn’t it? You can’t escape it.
In a survey on digital marketing, 19% of marketers are setting aside $1,000 to $10,000 per year on influencer marketing in 2020, while 18% of marketers are already spending between $100,000 to $500,000 per year.
It’s also worth to note that 7% of companies plan to invest over a million dollars in influencer marketing in 2020.
This is no surprise as data has shown that influencer marketing is bringing over 11x Return Of Investment (ROI) compared to your traditional marketing.
Forbes even stated that influencer marketing is the most effective form of marketing. This is due to the rise of ad blockers and a decline in radio and TV viewership.
So what exactly is influencer marketing?
Continue reading ➞ Top 13 Influencer Marketing Trends In Singapore [Updated 2020]