35 Marketing Articles Every Business Owner Or Marketer Should Read In 2020

Here’s how the success of business works.

A great product/service without the right marketing & execution will give you little to no results.

An average produce/service with the right marketing & execution will most likely bring you great results!

In the world today, marketing helps brands to connect with their audiences and make consumers feel like they belong to a community.

Even with a great product/service, it will evidently show overtime that your business is not performing as well as it should without the use of marketing.

So in order to keep up your competitive game in an overcrowding business economy, here is a compilation (in no particular order of importance) of 35 Marketing Articles that Business owners or Marketers should read in 2020!

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13 Quick And Actionable Social Media Growth Hacks For 2020 (+17 MORE!)

Over the past few years, businesses have devised and employed different ways of realizing growth through social media marketing hacks. Social media has become the gateway for brands to reach out to their target audience, owing to the growing number of social media users being witnessed every year.

As of early 2020, social media giants like Facebook has 2.5 Billion Monthly Active Users (MAU) and 1.63 Billion Daily Active Users (DAU). YouTube has 2 Billion monthly logged-in users, while Instagram has 1 Billion MAU!

7 Social Media Marketing Tips For Businesses In Singapore [Video]

My fellow marketers and business owners: so you’ve decided to start your own social media marketing for your business.

Congratulations!

You’re taking a big step opening your business up to the digital world.

Social media marketing isn’t just about what your business can offer to your potential customers. No, no, no!

14 Cheap Marketing Strategies (That REALLY Works)

Businesses grow in very different ways depending on the type of business model you have.

You might own a startup that requires ferocious growth from the very beginning or a retail shop that aims to have a slower gradual growth instead.

But for whatever goals you have for your company, we all know that marketing is an essential part in gaining consumer acquisition and for building on your brand awareness.

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Top 13 Influencer Marketing Trends In Singapore [Updated 2020]

The world of influencer marketing!

Well, social media influencers are everywhere now, isn’t it? You can’t escape it.

In a survey on digital marketing, 19% of marketers are setting aside $1,000 to $10,000 per year on influencer marketing in 2020, while 18% of marketers are already spending between $100,000 to $500,000 per year.

It’s also worth to note that 7% of companies plan to invest over a million dollars in influencer marketing in 2020.

Did you know that in 2018, brands are spending over $1.5 billion on influencer marketing? And that’s on Instagram alone.Click To Tweet

This is no surprise as data has shown that influencer marketing is bringing over 11x Return Of Investment (ROI) compared to your traditional marketing.

Forbes even stated that influencer marketing is the most effective form of marketing. This is due to the rise of ad blockers and a decline in radio and TV viewership.

So what exactly is influencer marketing?

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Create A Social Media Marketing Strategy In 8 Steps [Infographic & Video]

For every social media marketing goal, there should be a well thought-out strategy to help path the way.

Millennials are very much depending on social media to find out more about a product or company these days.That is why it is important to spend ample time on developing a social media strategy for your company.

This is to ensure that you have areas like brand awareness and community engagement equally focused on to build a reputable and well-liked name.

TOP 20 SOCIAL MEDIA MARKETING MISTAKES TO AVOID

Social Media Marketing: Top 20 Mistakes to Avoid [Updated 2020]

Since the advent of social media, a lot of brands and businesses have been investing in social media marketing; flocking over to get a piece of the proverbial cake. We have heard legendary tales of entrepreneurs who took the plunge and became an instant hit overnight (or so it seemed).

A business that was running on zero grew into an entity worth millions of dollars and all credit was given to social media marketing.

Hiring Creative Freelancers

6 Signs To Look Out For Before You Hire A Creative Freelancer

So you’re looking to hire a creative freelancer to carry out some tasks for your marketing project or for your business needs.

“Yay!” to improving productivity!

We spend a massive amount of hours doing tasks that require a whole lot of skills that we’re not trained to do. What’s worse is that we don’t even realize how much of our time it takes.

You’re far more productive when you focus your time and energy on things that are important in propelling your business or career.