influencer-marketing-trends-singapore-2018-plexxie

Top 9 Influencer Marketing Trends In Singapore – Updated 2018

Did you know that in 2017, brands are spending over $1 billion on influencer marketing? And that’s on Instagram alone. This is no surprise as data has shown that influencer marketing is bringing over 11x Return Of Investment (ROI) compared to your traditional marketing.

Forbes even stated that influencer marketing is the most effective form of marketing. This is due to the rise of ad blockers and a decline in radio and TV viewership.

So what exactly is influencer marketing?

Influencer Marketing is a form of marketing where social media figures who have an active community gathered around them, are being engaged by brands. They have a following because of their strong influence in their passion and the messages they publish to the public.

Hiring Creative Freelancers

6 Signs To Look Out For Before You Hire A Creative Freelancer

So you’re looking to hire a creative freelancer to carry out some tasks for your marketing project or for your business needs.

“Yay!” to improving productivity!

We spend a massive amount of hours doing tasks that require a whole lot of skills that we’re not trained to do. What’s worse is that we don’t even realize how much of our time it takes.

You’re far more productive when you focus your time and energy on things that are important in propelling your business or career.

Creative Freelancer Rights

Know Your Rights As A Creative Freelancer In Singapore

Isn’t the word “Freelancing” one that is ever so familiar to us all? With the term freelancing being consistently used by most people in this generation, do you really understand the rights of a creative freelancer?

Whether you’re a freelancer who chanced upon this article or a client who is looking to hire, both of you need to read this to protect yourself better and to understand the freelancing world better.