Influencer Marketing In Singapore: What, Why, Who, How & Where

Looking to grow your business? Influencer marketing is the way to go! Marketing your product or service might be tough all on your own but with influencer marketing, you’re not alone.

A great way to help you reach new audiences, increase brand awareness and boast your returns, influencer marketing is the trend that all savvy entrepreneurs need to tap onto to bring your business to the next level.

The meteoric rise of and use of digital media have greatly influenced the media landscape in Singapore and the power of influencer marketing in Singapore has also grown exponentially in recent years.

With more than 4.2 million smart phone users in Singapore, our country has one of the highest smartphone penetration rates in the world and over 63% of those who are connected to the internet in Singapore use Instagram on a regular basis. More than 74% of Singaporeans frequent social media platforms and approximately 73% of Singaporean consumers depend on social media networks for information on which they base their purchasing decisions on.

In this article, we will be sharing with you the ins and outs on influencer marketing to loop you in!

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Top 13 Influencer Marketing Trends In Singapore [Updated 2020]

The world of influencer marketing!

Well, social media influencers are everywhere now, isn’t it? You can’t escape it.

In a survey on digital marketing, 19% of marketers are setting aside $1,000 to $10,000 per year on influencer marketing in 2020, while 18% of marketers are already spending between $100,000 to $500,000 per year.

It’s also worth to note that 7% of companies plan to invest over a million dollars in influencer marketing in 2020.

Did you know that in 2018, brands are spending over $1.5 billion on influencer marketing? And that’s on Instagram alone.Click To Tweet

This is no surprise as data has shown that influencer marketing is bringing over 11x Return Of Investment (ROI) compared to your traditional marketing.

Forbes even stated that influencer marketing is the most effective form of marketing. This is due to the rise of ad blockers and a decline in radio and TV viewership.

So what exactly is influencer marketing?

TOP 20 SOCIAL MEDIA MARKETING MISTAKES TO AVOID

Social Media Marketing: Top 20 Mistakes to Avoid [Updated 2020]

Since the advent of social media, a lot of brands and businesses have been investing in social media marketing; flocking over to get a piece of the proverbial cake. We have heard legendary tales of entrepreneurs who took the plunge and became an instant hit overnight (or so it seemed).

A business that was running on zero grew into an entity worth millions of dollars and all credit was given to social media marketing.

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Instagrammable Spots at Keepers Playground of Infinite Happiness

Besides the entire nation going crazy over the current durian season phase which I have yet to try, here are some pop-up activities that you can spend your free time at before you head for more durians!

Keepers Playground of Infinite Happiness happening at the National Design Centre 

This event is about bringing the local arts community together to share their passion through pop-ups, installations, workshops, food and other various activities. 

Having been engaged by Funan to invite Key Opinion Leaders (aka Influencers) to their booth, my Co-founder and I had the privilege of attending the pre-event one day before the official opening.