9 TikTok Content Ideas to Boost your Small Business

Are you looking for some TikTok content ideas that will reach and appeal to your target audience? This article might just be the answer. TikTok is an app that allows people to post videos, share what they’re doing and connect with other users. It’s like Facebook meets Instagram meets Snapchat with a few extra bells and whistles thrown in.

Many businesses are taking advantage of this creative platform as a way of growing their brand and connecting with their target audience. In this article, I have rounded up 9 TikTok ideas that work for business owners and entrepreneurs who are looking to increase followers, views, likes and more!

1. Introducing Your Brand

Brand introduction is important on TikTok because it is the first step that people take when they are considering you as a business. If your brand is not introduced clearly, then people will easily miss the main message that you want to convey. What is your brand story and what makes your brand different from the rest? Rather than creating this content in a corporate style video, try to film it in a more fun and engaging way that could easily grab the audience’s attention. Share your story and interact with other creators in your space to start building a community.

2. Showcasing Your Products

In general, aesthetic looking videos that showcase the products is a great TikTok content idea as it would gain more likes and shares! The more attractive it is, the more they would want to share it with their family or friends. Also, try using trending songs to showcase your products or better yet, show some of your happy customers! Video testimonials or reviews are excellent social proof that can help you earn more sales. You can also post videos of customers using your products.

3. Replying To Customers

A unique function on TikTok is that you are able to respond to a person’s comment with a video! Making this one of the most interactive video platforms out there. This is an important ability that gives brands the opportunity to engage with the audience in real time and have a two-way conversation about products and services; something traditional social media platforms don’t offer. Thus, if you are able to reply to their comment in a fun and creative way, go ahead and interact with them!

4. Keeping Up With The Trends

A unique function on TikTok is that you are able to respond to a person’s comment with a video! Making this one of the most interactive video platforms out there. This is an important ability that gives brands the opportunity to engage with the audience in real time and have a two-way conversation about products and services; something traditional social media platforms don’t offer. Thus, if you are able to reply to their comment in a fun and creative way, go ahead and interact with them!

5. Tutorial For Your Products

You can show the world how great your product is by showcasing it in everyday situations. When people see how your product looks when used, they will be more inclined to buy it. Say you’re selling a toaster! What does a person do with a toaster? Well, they toast their bread, of course! So you could film yourself making toast with your product and then show the camera how they can use it in their daily lives or make breakfast by using your product. The beautiful thing about TikTok is that people are engaged and curious – they want to know more about what you’re promoting so being informative with your captions and tags is important too!

6. Show Your Daily Routine

The next TikTok content idea is to post daily routine videos on your TikTok account. This gives your followers insight on the daily life of the different roles in your company. By posting daily videos of you and your brand, followers get insight into your company culture, how people in your organization interact with one another, how the office functions and other behind-the-scenes footage that gives the audience an interesting look at what it’s like working for your company. Anything that gives a “behind-the-scenes” vibe can be an engagement-booster. Ultimately, it allows your audience to feel like they know you better.

7. Announcement Videos

TikTok as a social media platform is perfect for building hype for whatever’s coming down your pipeline. You may use this platform for product launches, sales, giveaways and many more! For example, showing a sneak peek of your new arrivals builds anticipation for its launch dates. They will keep a lookout for your next post to see the full reveal of the new arrivals. All these are exclusive news for those who have followed your account. After all, customers loyal enough to follow you deserve some extra love! They should be the first to know!

8. Pack An Order

Show the process of packing a customer’s order and highlight the add-ons given by the brand as a personal touch. These tiny details are what makes you different from other brands. It can be as simple as the brand’s customizable box, wrapping paper or even a thank you card. Customers definitely love watching this kind of video as they would feel that their order is very much appreciated and valued by the business.

9. Partner With Relevant Content Creators

The last TikTok content idea we have is to partner with TikTok content creators or influencers helps you gain exposure to a new audience relevant to what your business offers. As they already have quite a number of followers, it will help to boost your brand if they were to post your products on their TikTok account. This also shows how your brand is reliable and is used by famous influencers. The followers may want to hop on to the trend and buy the same product.

In Conclusion,

TikTok is an extremely versatile platform. So whatever your brand is, have fun with the content you create and remember to add your own unique flavour in it to make your brand shine! Do not be afraid to explore new things! As long as you are consistent with your postings, always taking inputs from your customers and launching great products, you are good to go!