Aroma Truffle

THE BRIEF

Aroma Truffle entered the local F&B market with a single flagship product — Aroma Truffle Chips. As a newly established brand, Aroma Truffle had ambitious plans to expand its retail footprint and grow brand awareness, but lacked the foundational marketing assets needed to support long-term growth. Apart from its logo, the brand had no established brand identity, content library, or social media presence.

The objective was to build a strong and recognisable brand from the ground up, generate awareness for its products, increase sales conversions, and create a loyal community of customers who would advocate for the brand online.

Plexxie was engaged to develop the brand’s identity and execute end-to-end social media marketing, including brand strategy, content creation, photography, community building, influencer marketing, and paid advertising.

OUR SOLUTION

Plexxie began by conducting extensive market research to better understand the target audience, consumer behaviours, and opportunities within the premium snack category. Based on these insights, we developed a comprehensive brand strategy designed to position Aroma Truffle as a premium lifestyle snack brand that consumers would aspire to share and recommend.

We created and managed the brand’s content ecosystem from the ground up, producing photography, social media content, and visual assets that established a consistent and recognisable brand identity. Beyond product-focused marketing, we focused on building a community-driven brand experience that encouraged customers to share their purchases, experiences, and recommendations online.

To support growth and sales performance, Plexxie implemented a media buying strategy that combined always-on social media advertising with influencer marketing campaigns. Through continuous optimisation and strategic audience targeting, we created a scalable acquisition engine that consistently drove conversions while strengthening brand visibility.

THE RESULTS

Our partnership with Aroma Truffle successfully transformed the brand from a single-product startup into a highly recognisable consumer brand with a thriving online community and exceptional advertising performance.

Key Results

• 5,834 User-Generated Content Posts Created Using #aromatruffle
• 1,407% Return on Ad Spend (ROAS)
• 5,000 Organic Engagements Generated Monthly
• Successfully Established a Recognisable Brand Identity
• Built a Strong Community-Driven Social Presence
• Scaled Awareness and Conversions Through Always-On Advertising

Through strategic branding, content creation, influencer marketing, community building, and performance advertising, Plexxie helped lay the foundation for Aroma Truffle’s growth, creating a scalable marketing ecosystem that drove both engagement and revenue.