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ABOUT THE PROJECT

Being globally recognised as the world’s premier instrument accessory manufacturer, D’Addario & Co (an American based company) is expanding their marketing strategy towards the Asia market. Plexxie is the first and only social media marketing agency appointed by them to spearhead this project. Within 3 months, we created an aggressive paid campaign that managed to reach over 7 million people with an engagement rate to followers of 40%.

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