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Far East Organization Malls

THE BRIEF

Far East Organization sought to strengthen the digital presence of its retail portfolio following a period of stagnant brand growth and online performance. At the same time, the organisation was preparing for the launch of its newly revamped rewards application and required a marketing strategy capable of driving awareness, app adoption, website traffic, and physical footfall across its malls.

With multiple shopping destinations operating under the Far East Malls umbrella, the challenge was to create a more engaging and unified digital presence that would resonate with shoppers while supporting both online and offline business objectives.

Plexxie was engaged to manage and grow the social media presence of @FarEastMalls and @OrchardCentral through strategic content creation, campaign management, community engagement, and performance marketing.

OUR SOLUTION

To reinvigorate the brand’s digital presence, Plexxie first executed a visual refresh across social media channels, creating a more contemporary and engaging content direction that aligned with evolving consumer preferences. This refreshed branding provided the foundation for future campaigns focused on increasing app memberships, website traffic, and mall visitation.

Plexxie provided end-to-end social media services across Facebook, Instagram, and TikTok, including social media strategy and management, content creation, graphic design, 2D animation, photography, videography, community engagement, advertising management, and monthly performance reporting.

To further expand reach and awareness, we implemented influencer marketing campaigns and SEO-driven content initiatives that helped attract new audiences and improve discoverability. Throughout the partnership, we also conceptualised and executed major campaigns including the Jackson Wang Meet & Greet, OATSIDE Combi Van Launch, and the Seasons of Love Campaign Series, which included Christmas, Lunar New Year, Valentine’s Day, and other seasonal activations designed to drive engagement and visitation.

THE RESULTS

Our partnership with Far East Organization successfully revitalised the brand’s digital presence, increased audience engagement, and supported measurable growth across both digital and physical touchpoints.

Key Results

  • 370% Increase in Brand Awareness
  • 153% Increase in Social Engagement
  • 40% Increase in App Downloads, Website Traffic, and Physical Footfall
  • Successful Launch and Promotion of the Revamped Rewards Application
  • Increased Reach Through Influencer Marketing and SEO Initiatives
  • Execution of Multiple High-Impact Retail and Lifestyle Campaigns

Through strategic content creation, community management, influencer marketing, advertising, and integrated campaign execution, Plexxie helped Far East Organization strengthen its connection with shoppers while driving meaningful growth across its digital ecosystem and retail destinations.

CLIENT TESTIMONIAL

“We appreciate the hard work thus far, particularly for the photoshoots and accommodating our timeline. We truly admire the creative direction the team has taken, consistently delivering impressive results even for back-to-back campaigns.”

– Joxanne Koo, Marketing Executive, Far East Organization

  • 370% Increase in Brand Awareness
  • 153% Increase in Social Engagement
  • 40% Overall Increase in Traffic and App Downloads

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