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THE BRIEF

A clothing brand that was newly launched by Crocodile International, Li Seng Min focuses on targeting youths and young adults with their trendy graphic t-shirt designs. Plexxie was tasked with the launch of Li Seng Min on social media to generate sales through social media advertising.

OUR SOLUTION

From our experience managing both organic and paid social media platforms, we decided to concentrate our strategy towards Instagram as the brand is targeted towards youths and young adults. We used Meta platform features such as Advertising, Shops, Catalogs and Pixel to ensure a smooth customer journey for the buyers. Multiple A/B testing ads campaign were executed to get the best results from the budget given.

THE RESULTS

2,000+ Followers In 2 Months.

300% Return On Investment.

350K Total Reach.

  • 2,000+ Followers In 2 Months
  • 300% Return On Investment
  • 350K Total Reach

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