MARIGOLD is a leading dairy and beverage company in Southeast Asia with a wide portfolio of notable brands under its belt such as HL Milk, VITAGEN and PEEL FRESH.
With MARIGOLD already being a prominent household brand, there was no longer a strong requirement to focus marketing efforts on raising awareness and sales, but towards finding ways to better engage their online audiences. This included efforts in improving brand loyalty, and enticing their audiences to be more involved with the community.
Plexxie was tasked with the strategisation and management of their social media accounts. We delivered end-to-end content creation services which includes photography, graphic design, and illustration to be used on their Facebook and Instagram page, and paid social advertising campaigns.
Besides the day-to-day management, we also focused on coming up with monthly campaigns to hit their individual set KPIs. These campaigns included the planning of giveaways in relevance to their chosen feature product of the month, and engaging social influencers to help increase their social reach.
5028.9% Increase In Social Engagement.
910% Overall Return On Ad Spend.
85% Overall Brand Recall.