THE BRIEF
Deli Hub is one of Singapore’s leading halal-certified catering brands, specialising in corporate buffet catering, bento catering, seminar catering, and workplace dining solutions. As part of the Neo Group family, Deli Hub has built a strong reputation for delivering quality food, professional service, and reliable catering solutions for businesses and organisations across Singapore.
With an increasingly competitive food and catering landscape, Deli Hub sought to strengthen its digital presence, expand its reach across social media platforms, and generate consistent demand beyond seasonal and festive periods. The brand required a strategic marketing partner capable of producing engaging content, managing paid advertising campaigns, and showcasing its extensive range of catering services to both existing and new audiences.
Plexxie was engaged to provide a comprehensive social media marketing solution, encompassing content creation, photography, social media management, and advertising management. Our objective was to increase brand awareness, drive website traffic, grow Deli Hub’s online community, and support business growth through strategic digital marketing initiatives.
OUR SOLUTION
Plexxie developed a performance-driven social media strategy focused on showcasing Deli Hub’s food quality, catering expertise, service reliability, and extensive menu offerings.
Working closely with the Deli Hub team, we created a continuous stream of engaging visual content designed to appeal to both corporate and individual customers. Through a combination of professional food photography, short-form video content, promotional campaigns, and targeted advertising, we positioned Deli Hub as a trusted catering partner for businesses and events across Singapore.
Key components included:
• Social Media Management: Strategic management of Facebook and Instagram accounts with consistent content planning and publishing.
• Content Creation & Curation: Development of engaging food, catering, and promotional content tailored to Deli Hub’s audience.
• Professional Photography: Full-day photography sessions to create a high-quality content library featuring buffet spreads, bento meals, catering setups, and signature dishes.
• Short-Form Video Production: Creation of engaging video content to increase reach, engagement, and content consumption across social media platforms.
• Paid Advertising Management: Campaign planning, audience targeting, creative testing, and ongoing optimisation to maximise traffic, reach, and conversions.
• Performance Monitoring & Optimisation: Continuous analysis and refinement of content and advertising strategies to improve campaign effectiveness.
THE RESULTS
Our partnership with Deli Hub Catering delivered outstanding results across brand awareness, audience engagement, website traffic, and business performance.
Some of the key outcomes include:
• Massive Audience Reach: Generated over 2.9 million unique reach and 6.4 million impressions across social media channels.
• Exceptional Engagement Performance: Achieved 315,896 engagements with a highly impressive engagement rate of 10.89%.
• Significant Website Traffic Growth: Successfully drove 32,763 website visits through strategic content and paid advertising campaigns.
• Community Growth: Increased Deli Hub’s social media following by 926 new followers during the campaign period.
• High-Volume Content Production: Delivered and published 35 videos, 1,294 social media posts, and 854 stories to maintain a strong and active online presence.
• Strong Video Performance: Generated 403,138 video views across multiple campaigns and content formats.
• Record-Breaking Business Growth: Within the first three months of Plexxie’s management, Deli Hub achieved its first-ever S$1 million sales month outside of traditional festive periods — a significant milestone demonstrating the impact of a strategic and data-driven marketing approach.
- 2.9M Total Reach
- 315K Total Engagement
- 32.7K Total Website Clicks
