Deli Hub Catering by Neo Group

THE BRIEF

Deli Hub is one of Singapore’s leading halal-certified catering brands, specialising in corporate buffet catering, bento catering, seminar catering, and workplace dining solutions. As part of the Neo Group family, Deli Hub has built a strong reputation for delivering quality food, professional service, and reliable catering solutions for businesses and organisations across Singapore.

With an increasingly competitive food and catering landscape, Deli Hub sought to strengthen its digital presence, expand its reach across social media platforms, and generate consistent demand beyond seasonal and festive periods. The brand required a strategic marketing partner capable of producing engaging content, managing paid advertising campaigns, and showcasing its extensive range of catering services to both existing and new audiences.

Plexxie was engaged to provide a comprehensive social media marketing solution, encompassing content creation, photography, social media management, and advertising management. Our objective was to increase brand awareness, drive website traffic, grow Deli Hub’s online community, and support business growth through strategic digital marketing initiatives.

OUR SOLUTION

Plexxie developed a comprehensive social media marketing strategy focused on creating engaging food-centric content while leveraging paid advertising to maximise reach and conversions.

Working closely with the Deli Hub team, we created a consistent stream of visual content designed to showcase products, highlight promotions, inspire meal ideas, and encourage online purchases. Through a combination of professional photography, content creation, community-focused storytelling, and performance-driven advertising campaigns, we successfully amplified Deli Hub’s digital presence.

Key components include:

• Social Media Management: Monthly management of Facebook and Instagram accounts with strategic content planning and publishing.
• Content Creation & Curation: Development of engaging visual content tailored to Deli Hub’s audience and promotional calendar.
• Professional Photo and Video: Full-day photography and videography sessions to create a high-quality content library featuring products, promotions, and lifestyle imagery.
• Paid Advertising Management: Strategic campaign planning, audience targeting, creative testing, and optimisation to maximise website traffic and sales performance.
• Performance Monitoring & Optimisation: Continuous analysis of campaign results to improve engagement, reach, and return on advertising spend.

THE RESULTS

Our collaboration with Deli Hub delivered exceptional results across brand awareness, audience engagement, website traffic, and business growth.

Key Results:

• Massive Brand Reach: Generated over 2.9 million unique reach and 6.4 million impressions across social media platforms.
• Strong Audience Engagement: Achieved 315,896 engagements with an impressive engagement rate of 10.89%, demonstrating strong audience interest and interaction with Deli Hub’s content.
• Increased Website Traffic: Successfully drove 32,763 website visits through strategic content and advertising initiatives.
• Community Growth: Grew Deli Hub’s social media following by 926 new followers during the campaign period.
• Enhanced Brand Visibility: Generated 403,138 video views, increasing product awareness and consumer engagement across multiple campaigns.
• Record-Breaking Business Performance: Deli Hub achieved its first-ever S$1 million sales month outside of traditional festive periods within the first three months of Plexxie’s management, demonstrating the direct business impact of our marketing efforts.

Through a combination of strategic content creation, performance marketing, and continuous optimisation, Plexxie helped Deli Hub strengthen its online presence, expand its audience reach, and achieve record-breaking business growth.