THE BRIEF

ASTALIFT, Fujifilm’s premium anti-ageing skincare brand, combines advanced Japanese skincare technology with decades of scientific research to deliver innovative beauty solutions. Renowned for its proprietary ingredients and science-backed formulations, ASTALIFT sought to strengthen its digital presence in Singapore while increasing awareness of its product range among beauty-conscious consumers.
 

To support its marketing objectives, ASTALIFT required a social media partner capable of managing its digital channels while consistently producing high-quality visual content that reflected the premium positioning of the brand. Beyond social media management and paid advertising, the brand required professional photography and videography assets that could be utilised across organic content, paid campaigns, product launches, and promotional initiatives.
 

Plexxie was engaged to provide a full-suite social media marketing solution, encompassing social media management, content strategy, community management, photography, videography, content production, and paid advertising management. Our objective was to increase brand awareness, drive engagement, generate website traffic, and support customer acquisition through a combination of creative content and performance marketing.

OUR SOLUTION

Plexxie developed an integrated content and performance marketing strategy designed to elevate ASTALIFT’s digital presence while reinforcing its premium brand image.
 
Working closely with the ASTALIFT team, we planned and executed regular content shoots to create a library of high-quality photography and video assets. These assets were used across social media platforms, advertising campaigns, product promotions, and brand awareness initiatives.
 
 
Key components included:
 
• Social Media Management: Management of Facebook and Instagram accounts with strategic content planning and publishing.
 
• Professional Photography Production: Creation of premium product photography, lifestyle imagery, and campaign visuals aligned with ASTALIFT’s luxury brand positioning.
 
• Video Production: Development of short-form videos showcasing product benefits, skincare routines, campaign launches, and promotional activities.
 
• Content Strategy & Planning: Monthly content calendars, campaign ideation, competitor analysis, and audience insights.
 
• Community Engagement: Active audience management and engagement to strengthen customer relationships and brand affinity.
 
• Paid Advertising Management: Strategic campaign planning, audience targeting, creative testing, and ongoing optimisation to maximise performance.
 
• Performance Reporting & Optimisation: Continuous monitoring and refinement of content and advertising strategies to improve results.

THE RESULTS

Our partnership with ASTALIFT combined premium content production, strategic social media management, and performance-driven advertising to deliver measurable growth across brand awareness, engagement, and customer acquisition.
 

Through a consistent stream of professionally produced photography, video content, and social media campaigns, ASTALIFT strengthened its digital presence while connecting with beauty-conscious consumers across multiple touchpoints.
 
 

Some of the key outcomes include:
 

• Generated 440,592 video views through engaging skincare content, product showcases, and campaign-driven creative assets.
 

• Achieved 12,752 engagements across Facebook and Instagram, strengthening audience interaction and brand affinity.
 

• Reached 86,420 users organically through strategic content planning, community engagement, and consistent social media management.
 

Beyond organic social media efforts, Plexxie’s advertising campaigns significantly amplified ASTALIFT’s visibility and campaign performance.
 
 

We’ve managed more than S$80,000 in advertising spend, generating:
 

• 6,000,000 impressions
 

• 1,800,000 reach
 

• 600,000 engagements
 

• 440,000 link clicks
 

• S$0.18 to S$0.21 per click
 
 

By combining premium visual content with data-driven advertising strategies, Plexxie successfully helped ASTALIFT increase brand awareness, drive consumer engagement, generate high-volume website traffic, and maximise the effectiveness of its digital marketing investment.