THE BRIEF

FITLUC is a Singapore-based fitness and wellness brand dedicated to helping individuals achieve their health and fitness goals through personalised coaching, structured programmes, and a results-driven approach to training. With a growing presence in the fitness industry, FITLUC sought to strengthen its digital presence and connect with a wider audience through engaging content and strategic social media marketing.
 

As competition within the fitness and wellness sector continued to increase, FITLUC required a marketing partner capable of producing compelling content that showcased client transformations, fitness expertise, and the brand’s unique coaching approach. The objective was to increase brand awareness, drive engagement, generate leads, and support long-term business growth through social media and paid advertising.
 

Plexxie was engaged to provide social media marketing services, including content creation, videography, social media management, and advertising management. Our goal was to create a consistent digital presence that would attract potential clients while positioning FITLUC as a trusted fitness brand in Singapore.

OUR SOLUTION

Plexxie developed a content-first social media strategy designed to showcase FITLUC’s expertise, client success stories, training methodologies, and fitness lifestyle content.
 

Working closely with the FITLUC team, we planned and produced short-form video content optimised for social media platforms. Through strategic content creation, audience-focused messaging, and performance-driven advertising campaigns, we successfully expanded FITLUC’s online reach and engagement.
 
 

Key components included:
 

• Social Media Management: Strategic management of FITLUC’s Instagram presence with content planning and publishing.
 

• Content Creation & Curation: Development of branded fitness content designed to educate, inspire, and engage audiences.
 

• Professional Video Production: Half-day content shoots producing short-form videos optimised for Instagram Reels and social media advertising.
 

• Performance Marketing: Paid advertising campaigns focused on increasing awareness, engagement, website traffic, and lead generation.
 

• Campaign Optimisation: Ongoing monitoring and refinement of advertising campaigns to maximise results and cost efficiency.

THE RESULTS

Our partnership with FITLUC delivered strong growth across brand awareness, audience engagement, and digital marketing performance through a combination of strategic content creation, short-form video production, and paid advertising.
 

Over the course of the campaign, FITLUC generated 2.96 million video views, 1.26 million reach and impressions, and 10,471 engagements, significantly increasing the brand’s visibility and strengthening its connection with fitness-focused audiences. The campaign also contributed to the growth of FITLUC’s online community, resulting in 1,442 new followers.
 

To further amplify results, Plexxie managed and optimised 128 advertising campaigns, generating 13,167 link clicks, 1.17 million advertising impressions, and 276,024 advertising reach while managing over S$20,000 quarterly in advertising spend. These campaigns consistently drove high-quality traffic to FITLUC’s digital platforms and supported ongoing lead generation efforts.
 
 

Average Quarterly Results
 

• 2,960,959 Video Views
 

• 1,258,305 Reach & Impressions
 

• 10,471 Engagements
 

• 13,167 Link Clicks
 

Through a combination of engaging content, consistent social media management, and performance-driven advertising, Plexxie helped FITLUC strengthen its digital presence, expand its audience reach, and drive meaningful business growth.