THE BRIEF
Golden Village, Singapore’s leading cinema exhibitor, is a household name synonymous with the silver screen. Boasting the widest circuit of multiplexes, Golden Village has consistently pushed the boundaries of the movie-going experience. However, with the rise of on-demand streaming and a highly competitive entertainment landscape, Golden Village recognized a need to modernize its digital footprint.
Despite their market leadership, Golden Village sought a strategic partner to revitalize their social media presence—moving away from static promotional posts toward high-octane, “scroll-stopping” vertical content. Plexxie was engaged to lead this digital transformation, ensuring the brand remained top-of-mind for a new generation of cinemagoers.
OUR SOLUTION
Plexxie developed a “Digital First” content strategy for Golden Village, focusing on High-Retention Storytelling. We moved beyond simple trailers, instead positioning GV as a lifestyle destination. By executing monthly full-day intensive shoots, we captured a high volume of trend-responsive content that allowed GV to lead conversations rather than follow them.
Our strategy focused on three core content pillars:
1. Experience & Expansion: Highlighting new flagship locations like GV Cineleisure and Downtown East to drive foot traffic.
2. Fandom & Merch: Tapping into niche communities (e.g., K-Pop/GDragon) to turn “movie-goers” into “collectors.”
3. Event Immersion: Capturing the high-energy atmosphere of exclusive fan screenings and marathons to build community.
Key Deliverables & Efficiency:
1. High-Volume Output: Delivered 105 bespoke videos and 135 social posts designed for rapid consumption.
2. Resource Optimization: By providing a “Full-Stack” solution—including in-house studio space and a rotating roster of 3+ talents per shoot—Plexxie saved GV up to $23,000 in external production costs.
3. Agile Editing: Optimized 30-45 second Reels/TikToks with “sticky” hooks to maximize watch time and completion rates.
THE RESULTS
The collaboration triggered a massive resurgence in brand engagement. By making GV “talkable” again, Plexxie achieved:
1. Explosive Digital Reach: Generated over 15.1 Million Video Views and a total reach of 4.1 Million, effectively re-establishing GV’s dominance in the social landscape.
2. Unprecedented Community Buzz: Achieved 4,834 Mentions (a 9.3K% increase in organic chatter), proving that the content successfully turned viewers into brand advocates.
3. High-Intent Traffic: Drove 128,900 Website Clicks, funneling social interest directly into the booking engine and outlet discovery pages.
4. Rapid Audience Growth: Secured 10,800+ new followers, signaling a successful capture of the Gen Z and Millennial demographic.
5. Sustained Engagement: Maintained a peak 8.74% Engagement Rate, with over 358,500 total interactions across platforms.
- 15.1 Million Total Video Views across TikTok & Instagram
- 9,300% Increase Growth in Social Mentions & Organic Chatter
- $23,000 Saved In Production, Talent, and Studio Costs
