THE BRIEF
Holistic Way, Singapore’s No. 1 Supplement Brand, is a well-established health and wellness company that offers a wide range of premium health supplements formulated to cater to various health needs. With a strong presence in Singapore and a loyal customer base, Holistic Way has built a reputation for providing high-quality products backed by scientific research and stringent quality control.
Despite having an experienced in-house marketing team, Holistic Way sought to enhance their marketing efforts and expand their reach through more aggressive and strategic content marketing. The brand required high-quality marketing content to support their advertising initiatives across various platforms, including social media and television broadcasts on Mediacorp channels.
Plexxie was engaged to provide comprehensive content creation services that would enable Holistic Way to maintain a consistent and engaging brand presence across both online and offline channels. Our objective was to deliver a steady stream of creative content to fuel their ad campaigns and support their diverse product offerings.
OUR SOLUTION
Plexxie developed a content strategy for Holistic Way, focusing on high-quality visual content such as photography and videography. We collaborated with their marketing team to align our creative output with their goals. We advised prioritizing short-form vertical videos on Instagram Reels and TikTok to boost engagement. Our team produced videos showcasing product benefits, usage tips, and customer testimonials.
Key components included:
• Monthly Content Delivery: Fresh product photography and videos.
• Social Media Optimization: Content tailored for Facebook, Instagram, and TikTok.
• Broadcast-Ready Content: High-quality visuals for Mediacorp advertisements.
Our efforts have helped Holistic Way stay ahead of trends and maintain a strong presence across media channels.
THE RESULTS
Our collaboration with Holistic Way yielded significant positive outcomes, ensuring their marketing efforts remained dynamic and effective. Some of the key results include:
• Continuous Content Supply: Holistic Way now benefits from a steady stream of creative assets, eliminating concerns about content shortages for their campaigns.
• Increased Ad Efficiency: With an extensive library of visuals, Holistic Way can tailor their ad creatives for specific products, enhancing targeting precision and audience engagement.
• Enhanced Brand Presence: Improved visibility and engagement on social media platforms, driven by strategic and trend-driven content formats.
• Optimized TV Campaigns: High-quality visuals that resonate with television audiences, reinforcing the brand’s credibility and market leadership.
