RedONE Mobile

THE BRIEF

redONE is a Mobile Virtual Network Operator (MVNO) that was founded in Malaysia and later expanded into Singapore to serve consumers seeking affordable and convenient cross-border telecommunications services. With a strong value proposition for Singaporeans and Malaysians who frequently travel between both countries, redONE entered a highly competitive market dominated by established telecommunications brands.

As a relatively new player in Singapore, redONE faced the challenge of building awareness, growing its audience, and establishing credibility among local consumers. The objective was to develop a strong social media presence that would increase brand visibility, engage potential customers, and differentiate redONE from larger industry competitors.

Plexxie was engaged to develop and execute a social media strategy focused on building the brand’s online presence and growing its community through organic marketing efforts.

OUR SOLUTION

Plexxie developed a social media strategy specifically targeted towards younger working professionals and frequent travellers between Singapore and Malaysia. Rather than competing directly with traditional telecommunications advertising, we focused on creating highly relatable, entertaining, and trend-driven content that resonated with the brand’s target audience.

Our content strategy prioritised speed, relevance, and consistency. By producing content that reflected current social trends, travel experiences, and everyday situations faced by consumers, we positioned redONE as a more approachable and relatable alternative to larger telecommunications providers.

Community engagement played a key role in the overall strategy. Through active audience interaction, community management, and consistent content publishing, we were able to significantly expand the brand’s reach and increase visibility without relying heavily on paid advertising. This organic-first approach enabled redONE to build an engaged audience while strengthening brand awareness in the Singapore market.

THE RESULTS

Our partnership with redONE successfully established the brand’s social media presence in Singapore, generating significant growth in engagement, awareness, and audience development through organic social media marketing.

Key Results

• 248.7% Increase in Organic Engagement
• 54.5% Increase in Brand Awareness
• 42.5% Increase in Followers
• Successfully Established redONE’s Social Media Presence in Singapore
• Increased Reach Among Young Working Professionals and Frequent Travellers
• Strong Community Growth Through Organic Marketing Efforts

Through strategic content creation, community management, and audience-focused social media marketing, Plexxie helped redONE build a strong foundation in the Singapore market while driving meaningful growth across its digital channels.

CLIENT TESTIMONIAL

“Plexxie has been an invaluable asset to us here at redONE. Their expertise in Social Media Marketing, coupled with the dedication of the whole team, has played a pivotal role in elevating our brand’s online presence and engagement.

What sets them apart is their unwavering commitment to excellence. They not only take our feedback seriously; they thrive on it. Every suggestion or critique we provide is not treated as a mere comment but as a valuable opportunity for growth and enhancement. This dedication to continuous improvement has not only impressed us but significantly elevated our social media presence.

Their regular check-ins to gauge our satisfaction and explore ways for further enhancement showcase the client-centric approach that Plexxie embodies.

Looking ahead, we are excited about the continued partnership with the entire Plexxie team. With their professionalism, receptiveness, and dedication, we have full confidence that together, we will achieve new heights and create even more remarkable digital experiences for our audience. We sincerely thank the Plexxie team for their outstanding work and eagerly anticipate the continued success of our partnership.”

– Shafiz Wari, Senior Executive Marketing, redONE