Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for your social media account. Use this as a minimum requirement to ensure that your accounts are in line with the industry marketing standard!

1. Ensuring Consistency

Consistency is key when it comes to social media. Not just in terms of constantly coming up with new content, your brand’s social media account should be consistent with your brand’s image, tone, and values. Use the same profile picture, colours, and language across all your social media platforms to create a cohesive brand identity. This way the audience is able to recognise your brand at one glance and differentiate it from your competitors.

Nike Advertising

Take Nike for example! Nike’s brand identity is consistent across all marketing channels, from its advertising campaigns to its social media presence. The brand’s messaging is clear and focused, strongly emphasising inspiring and motivating customers to reach their full potential.

2. Profile Biography

Next on your social media checklist is to ensure that your bio is concise, informative, and easy to read. Your brand’s social media bio is an excellent opportunity to introduce your brand to potential customers. It should include essential information such as your brand name, mission statement, products/services, and website link.


Another good example would be Sephora, where their bio is short and simple, what they stand for and all the information that any audience may need is readily available. Ensuring a smooth customer experience via social media, reducing customer frustration when online shopping and therefore, ease of checkout. Their account also makes good use of their highlights as well as providing bite-sized information and an overview of their wide array of products available. With accessible information, it will subconsciously lead the audience to make a purchase over time.

3. Relevant Content

The content you post on your brand’s social media platforms should be relevant, interesting, and engaging. It should align with your brand’s values and objectives and provide value to your audience. Avoid posting irrelevant, low-quality, or controversial content that could damage your brand’s reputation. Remember, the audience follows the brand because they believe in the same values as you and are potentially interested in your products and services.

Posting content that revolves around education, what your brand stands for and some promotion, it could turn your followers into customers and eventually loyal fans of your brand.

4. Engage With Your Audience

With the fast-paced, ever-changing social media trends, the audience is no longer satisfied with brands just respond to comments and messages promptly, like and share other users’ content, and participate in relevant discussions. Yes, those are important. However, engaging with your audience at the same frequency is also a crucial aspect of social media. This is one of the most overlooked item on this social media checklist by brands! This can be commonly seen especially on TikTok where the brand’s comments are often spotted in the comment section as well. 

brand engagement

So why are all these brands are so eager to flood the comment section? That’s because it is FREE advertising! And it works especially on a platform like TikTok where the audience frequents the comment section. As a brand, you just need to comment on something that’s quirky, funny or what your brand persona would say. If done properly, your comment will make it to the top comment section, generating a secondary level of engagement. Not only does your comment appears on For You Page (FYP), it is likely to gain a lot of awareness and engagement that is equivalent to a $15,000 billboard ad. 

5. Visuals

From an audience’s perspective, every single time they logged into any of the social media platforms, their feed is flooded with digital noise and lots of content to intake. That’s a lot of competition!
Therefore, visuals are essential on social media platforms, as they are more likely to catch people’s attention than plain text.

It makes the audience more likely to make a purchase or share the information with others. Ensure that your brand’s social media account includes high-quality visuals such as photos, videos, and graphics that align with your brand’s image. Brand and also go for more engaging visuals that are trending and popular such as live streaming, quizzes, short videos, memes and gifs.

Beats by Dr Dre

There are many ways creative ways for a brand to capture the short attention span of the audience. Its best to always have a visual content strategy before starting out and remember promptly jump on trends while staying relevant to the brand.

6. Call to Action

A call to action (CTA) is a must-have to encourage your audience to take a specific action. CTAs can be used to drive engagement, promote your products/services, or encourage your audience to visit your website. This gives your audience a reminder of what their next course of action should be apart from just enjoying the content. Therefore, ensure that your brand’s social media account includes CTAs in your posts and bio.

7. Analytics

Analytics are crucial to understanding how your brand’s social media account is performing. Ensure that you regularly review your social media analytics to understand which posts are performing well, which are not, and which platforms are most effective for your brand. Use this information to improve your social media strategy and optimize your content.

In conclusion

Social media can be a powerful tool for businesses to connect with their customers and promote their brands. However, it’s essential to ensure that your brand’s social media account passes the test before launching your brand into this highly competitive platform. Know what your competitors are doing and have your brand strategy fully prepared before entering the warzone! Following these seven things to pass our checklist, you can create a professional, engaging, and successful social media presence that reflects your brand’s values and objectives.


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