Digital Marketing and Creativity

27 Graphic Design Tips for Beginners and Non-Designers

Feb 12, 2025

11 mins read

Having a solid set of graphic design tips can be incredibly valuable, especially if you’re just starting out as a beginner graphic designer...

Tips & Tricks

27 Graphic Design Tips for Beginners and Non-Designers

Feb 12, 2025

11 mins read

Having a solid set of graphic design tips can be incredibly valuable, especially if you’re just starting out as a beginner graphic designer or if you’re a non-designer looking to develop some practical graphic design skills on your own. In this article, we’ll delve into 27 of the most practical and actionable graphic design tips […]

SWOT Analysis in Social Media Marketing – How to do it right?

Jan 15, 2025

6 mins read

What is SWOT analysis, and what does it mean to you as a marketer? SWOT analysis is more than just a tool—it’s the cornerstone of strategic marketing. For any marketer striving for success, it’s a compass that guides you through the complexities of your brand and product. By diving deep into the strengths, weaknesses, opportunities, […]

Social Media SEO Tips For Each Major Platform

Jan 1, 2025

8 mins read

In the digital age, where social media plays an integral role in shaping how people discover brands and products, optimizing your social media presence is more important than ever. Social media SEO is a powerful strategy that can enhance your brand’s visibility, increase engagement, and ultimately drive traffic to your website. By using the right […]

Influencer Marketing in Singapore for 2025

Dec 22, 2024

5 mins read

Singapore offers immense opportunities in influencer marketing. As it aims to become a Smart Nation by 2025, the nation’s expanding internet user base has led to a rise in content creators and key opinion leaders that brands can utilize to engage with their audiences. Recently, there has been a noticeable increase in the number of […]

17 Hidden Features In After Effects You Need to Know

Dec 12, 2024

6 mins read

After Effects is a software that is very popular among graphic designers and animators. Even though many users are skilled at using it, there are still many hidden features and tricks that many people may not know about. By knowing the hidden features or tools and cool tricks in After Effects, you can increase your […]

Ephemeral Content Marketing Strategy – All You Need To Know!

Nov 6, 2024

7 mins read

In the fast-paced world of digital marketing, capturing your audience’s attention quickly and effectively is crucial. One of the hottest trends right now is ephemeral content marketing. But what exactly is it, and why should you care? What is Ephemeral Content? Ephemeral content refers to any content designed to be short-lived, typically lasting within 24 […]

Illustrator Vs. Photoshop: Which Adobe Software Should You Use?

Oct 9, 2024

10 mins read

In the realm of graphic design, Adobe Illustrator and Photoshop stand as formidable tools, frequently employed in the industry. When embarking on a new project, deciding between these two programs can pose a challenge, as both offer unique capabilities suited to various design needs. Choosing between these programs can be overwhelming. However, in this article, […]

Social Media for Photographers: Best Platform, Best Practices and Content Ideas

Sep 26, 2024

9 mins read

Before the invention of cameras, we could only experience moments as they happened. Thanks to Joseph Nicéphore Niépce, the inventor of photography, we now have the ability to capture fleeting moments in time. These moments, frozen in a photograph, allow people to relive experiences or witness events from a different perspective. Photography has become more […]

9 Ways to Use AI Tools for Content Creation

Aug 29, 2024

7 mins read

Artificial Intelligence (AI) has emerged as a transformative force in various industries, including content creation. Its rapid development has made it an indispensable tool for marketers, designers, software developers, and content creators alike. By leveraging the power of AI, professionals can enhance the way they create, manage, and personalize digital content, ultimately driving better engagement […]

Time-Saving Tips for Efficient Social Media Content Creation

Aug 14, 2024

15 mins read

In the bustling world of social media, where attention spans are short and competition is fierce, content creators are constantly challenged to produce high-quality content efficiently. Balancing these two elements—efficiency and quality—is crucial for any individual or business aiming to thrive in the digital space. The ability to streamline content creation processes without sacrificing the […]

How to Choose Your Brand Colors – 12 Steps

Jul 17, 2024

8 mins read

Choosing brand colors is crucial in shaping brand identity, influencing perceptions, and evoking emotions. This process goes beyond creativity—it’s a strategic decision that significantly impacts audience connection and brand recognition. This article delves into selecting brand colors effectively, offering 11 essential tips. By understanding and implementing these pointers, brands can create compelling visual identities that […]

Organic Social Media Marketing Strategies: Guide for Beginners

Jul 3, 2024

9 mins read

In today’s digital landscape, social media has become indispensable for businesses worldwide, serving as a foundational element in marketing strategies. Among the diverse array of approaches, organic social media marketing emerges as a powerful means to forge genuine connections with your audience. But what exactly does organic social media marketing entail, and how can you […]

Dark Posts vs. Boosted Posts – Pros and Cons

June 20, 2024

9 mins read

Unsure about the difference between dark posts and boosted posts? Wondering which could yield better results? It is crucial to understand both the distinctions and similarities between these methods to optimise your paid advertising efforts in line with your objectives. Let’s delve into both dark posts and boosted posts to offer a clearer understanding of […]

How To Run a Successful Social Media Contest in Singapore

June 7, 2024

7 mins read

Looking for ways to increase your brand’s social media engagement and brand awareness? Want to promote exciting new products or services? Looking to expand your current audience reach? Well, look no further than creating a social media contest! Social media contests are one of the best ways to encourage higher overall engagement and following. When […]

How To Create A Strong Visual Identity For Your Brand

May 29, 2024

5 mins read

With billions of brands vying for consumer attention, it is crucial to develop a strong visual identity that sets your brand apart. Visual identity is the combination of visual elements that create a unique, recognizable image of your brand. Think of the iconic tick logo on a shoebox or paper bags – instantly, you know […]

12 Tips To Improve Your TikTok Marketing in Singapore

May 12, 2024

10 mins read

In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, especially in Singapore. With its rapid growth since 2020 during lockdown in Singapore and unique content format, TikTok offers immense opportunities for businesses to connect with their audience in creative ways. If you know just how to take advantage of […]

11 Ways to Get More User-Generated Content

Apr 21, 2024

6 mins read

Why should brands prioritize the acquisition of user-generated content (UGC)? The benefits are substantial. UGC-based advertisements boast click-through rates four times higher and a remarkable 50% reduction in cost-per-click compared to the average. Moreover, campaigns or websites that integrate UGC witness a substantial 29% increase in web conversions. In today’s digital landscape, leveraging UGC has […]

13 Digital Marketing Trends to Look Out for in 2024

Apr 7, 2024

10 mins read

One might think that a single year can’t possibly alter the landscape of social media marketing significantly. However, given the constantly evolving nature of social media and the remarkable technological advancements in recent years, digital marketers and online content creators must remain vigilant if they aim to thrive in the upcoming year. Let’s delve into […]

Best iPhone 15 Settings To Shoot Video Content

Mar 6, 2024

6 mins read

In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]

Instagram Reel Ads vs. TikTok Advertising: Which is Best for You?

Feb 22, 2024

4 mins read

As social media platforms continue to evolve, businesses and advertisers face the pivotal decision of choosing between Instagram Reels Ads and TikTok Advertising to market their products or services. Each platform has unique characteristics and user demographics, offering compelling opportunities to engage with a vast and diverse online audience. This article delves into the comparative […]

7 Digital And Social Media Marketing Trends in 2024

Feb 14, 2024

5 mins read

Social media has undergone rapid evolution in the way businesses market their products or services and engage with their audience. Marketing trends in this domain change swiftly, necessitating businesses to adapt promptly to remain relevant in this fiercely competitive industry. As 2023 draws to a close, it is prudent for businesses to start planning their […]

5 Type Of TikTok Contents That Goes Viral

Jan 31, 2024

4 mins read

Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]

The Do’s and Don’ts of Branding

Nov 22, 2023

4 mins read

In an era defined by rapid technological advancements and ever-changing consumer preferences, the significance of branding has reached unprecedented heights. Businesses, both large and small, are increasingly recognizing the pivotal role branding plays in establishing a lasting connection with their target audience. In this dynamic landscape, understanding the do’s and don’ts of branding becomes essential […]

Unlocking the Secrets: How To Make Money on Social Media

Nov 8, 2023

16 mins read

In today’s digital age, social media has evolved beyond just connecting with friends and sharing cute baby videos. It’s become a powerhouse for entrepreneurs and content creators alike. But let’s be clear: success in the world of social media doesn’t happen overnight. It’s the result of passion, dedication, and a smart strategy. In this comprehensive […]

5 Expert Tips for Social Media Marketing Success

Nov 2, 2023

6 mins read

Social media has become an integral part of our daily lives, seamlessly intertwining with our routines, relationships, and interests. Its pervasive influence has left an indelible mark on how we communicate, share, and engage with the world. While social media offers a playground of amusement and connection, it’s also a potent tool for individuals and […]

The Power of User-Generated Content for Social Media Marketing

Oct 27, 2023

8 mins read

Are you tired of scrolling through your social media feed, only to be bombarded by generic brand content that fails to capture your attention? Well, fear not! Because there’s a secret weapon in the world of social media marketing: User-Generated Content (UGC). It is the authentic and engaging content created by your fellow consumers that […]

How To Create An Effective Portfolio

Oct 18, 2023

4 mins read

A graphic designer’s portfolio is the gateway to their career success. It serves as a visual testament to their creativity, skills, style, and experience, making it a crucial tool for attracting clients and job opportunities. In this article, we’ll provide an in-depth, step-by-step guide to help you create the most effective portfolio as a graphic […]

5 Compelling Reasons to Invest in Social Media Marketing

Sep 6, 2023

5 mins read

Social media has evolved far beyond a platform for sharing cute pet pictures and reconnecting with old friends from high school. Today, it has become an indispensable tool that businesses of all sizes should harness for their growth and success. In this article, we will delve into five compelling reasons why you should invest in […]

2023 Adobe Photoshop Shortcuts Cheat Sheet

Aug 18, 2023

3 mins read

In the fast-paced world of digital design, time is of the essence. If you’re tired of scrolling through menus and toolbars in Photoshop, you’re in for a treat! Say hello to your new best friend – the Photoshop shortcuts cheat sheet. This game-changing tool is here to skyrocket your productivity, streamline your workflow, and set […]

Effective Lead Generation Strategies & Tactics for Small Businesses: A Quick Guide

Aug 6, 2023

4 mins read

In today’s highly competitive business landscape, lead generation has become an essential component of any successful marketing strategy. While larger businesses and corporations have more resources and a larger customer base to draw from, small businesses can struggle to attract and convert new customers without effective lead generation tactics. However, with the right strategies and […]

Improve Your Designs Using The 7 Design Principles

Aug 2, 2023

3 mins read

Graphic design involves more than just combining shapes, illustrations, and typography. It is the embodiment of ideas presented visually or functionally. Therefore, effective visual communication should be the ultimate goal of all graphic designers. As a creative individual, you may encounter a creative block when trying to make your designs both appealing and effective. This […]

How To Create a Successful Brand Strategy in 7 Steps

Jul 23, 2023

6 mins read

A brand strategy is a comprehensive approach to creating a strong and positive connection with customers and potential customers. It involves various elements such as the brand voice, storytelling, brand identity, values, and overall branding. It aligns your long-term business goals and objectives with your brand’s overall image and perception and outlines the steps and […]

6 Steps to Create a Successful Marketing Campaign

Jul 17, 2023

8 mins read

Marketing campaigns play a critical role in the success of any business or organization. A well-crafted campaign will help businesses target their desired audiences, build brand awareness and ultimately leading to increased sales. However, creating a successful marketing campaign is easier said than done. It requires a combination of creativity, strategic planning, and effective implementation. […]

TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy

Jul 10, 2023

7 mins read

Did you know that TikTok is now competing with Google as an alternative search engine? According to Google’s Senior Vice President, more than 40% of Gen Z prefers TikTok for online searches over Google. This significant shift highlights the importance of a comprehensive TikTok SEO strategy, which many brands overlook. You can significantly increase the […]

How To Create A Buyer Persona

June 22, 2023

6 mins read

What is a buyer persona? A buyer persona is a comprehensive representation of your target audience that is based on thorough research. Instead of getting to know each customer personally, you create a persona that serves as a representation of your customer base. This may include multiple personas if different customers have different reasons for […]

Social Media Management Checklist for 2023

June 9, 2023

6 mins read

Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for […]

10 Photography Tips Beginners Need to Know

June 1, 2023

8 mins read

Growing up as a Generation-Z, taking photos has been part of our lifestyle. Be it taking photos of your outfit, capturing the beautiful scenery during your overseas trip or even taking photos of your dinner in a restaurant. Photography is definitely one of the best ways we capture memories, tell stories and share someone’s happy […]

How To A Create Social Media Marketing Strategy in 2023

May 29, 2023

9 mins read

Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results. We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a […]

10 Common Social Media Mistakes in 2023

May 19, 2023

7 mins read

Social media has become a crucial tool for businesses to connect with customers and promote their brands. However, as with any form of communication, there are certain mistakes that brands make on social media. In this article, we will be discussing 10 of the most common mistakes that brands make on social media and how […]

Marketing To Gen-Z in 2023 the Right Way (Easy Tips)

May 15, 2023

10 mins read

Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]

9 Font Hacks for Instagram Stories You Should Know

May 10, 2023

7 mins read

Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]

How To Create A Buyer Persona In 4 Steps

May 4, 2023

7 mins read

Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers. People are more likely to purchase goods and services that […]

The What, Why and How Of Social Media Analytics

Apr 29, 2023

7 mins read

“Why isn’t our likes growing?” “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article. Just like any other brand when they’re starting with its […]

6 Adobe Photoshop Tips and Tricks That Looks Professional

Apr 13, 2023

5 mins read

As designers, we are always searching for different and effective ways to do things. Be it in a form of photo editing, illustrations, general designs, and many more. We often lean towards tutorials or exploring the software itself to aid us in our designs. So today I am here to share some Adobe Photoshop tips […]

2023 TikTok Growth Hacks To Get 10K Followers FAST

Apr 10, 2023

7 mins read

Use These 5 Growth Hacking Strategy To Get 10K Followers Fast! TikTok is the world’s fastest growing social media platform at the moment with over 1.53 BILLION users. It’s a platform that promotes content #virality. This means you’re able to get more eyes on your brand organically. Quicker than any existing social media platforms! Are […]

10 Habits to Become a Successful Content Creator in 2023

Apr 7, 2023

8 mins read

According to Hubspot’s 2022 State of Consumer Trends Report, the number of content creators is rising rapidly. In fact, 30% of surveyed 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves as content creators. This shows how in-demand this position is in the modern world, where using social media is the norm for […]

7 Tips For Digital Marketing Account Managers

Mar 26, 2023

6 mins read

What is a Digital Marketing Account Manager’s role? Their key roles include planning campaigns, analysing metrics, and identifying trends in the different clients’ industries in order to boost their client’s web presence and meet their client’s digital marketing goals. They are also in charge of cultivating and maintaining relationships with both current and potential clients. […]

Quick 5-Step Guide to Branding Your Business In Singapore

Mar 17, 2023

9 mins read

What is branding? Before we start off with how to keep your brand consistent for your business, we must first grasp the meaning of what branding your business is. Branding is the process of creating an identity for your business, one that garners recognition towards it. Creating a strong presence among your consumers and competitors […]

12 Timeless Fonts For Social Media Posts

Feb 26, 2023

15 mins read

Remember the good old days when Times New Roman was your standard go-to font for everything? It became a popular font choice as it is easy on the eyes and is very versatile. Today, there are more than 200,000 fonts available to choose from. While we love having so many options, it can also be […]

Managing Your Time Doing Social Media Marketing

Feb 19, 2023

5 mins read

If you’ve worked in digital marketing, you know it’s not a walk in the park. Long hours, running after deadlines and demanding goals to meet. Everything (including the algorithm) is moving and changing too fast! It just feels like you’re stuck in a whirlpool of tasks and changes, almost drowning (but still surviving), wishing that […]

9 Ways To Make Your Brand Stand Out On Social Media

Jan 30, 2023

7 mins read

Did you know that The Accounting and Corporate Regulatory Authority (ACRA) estimates that there are approximately 500,000 registered business entities in Singapore? For more than ten years, Singapore has consistently been ranked as the top nation for entrepreneurs to do business. This is all thanks to Singapore’s ideal geographic location. Many small and big brands […]

5 Tricks To Churn Out Show-Stopping Content

Jan 27, 2023

5 mins read

Content creation is the backbone of your business, but it’s also one of the most time consuming aspects. With so many tools and strategies out there, you can’t afford to waste time on something that isn’t going to get results. In this post I’m going to walk you through 5 tricks to churn out show-stopping […]

3 Steps To Manage A Social Media Crisis

Jan 13, 2023

7 mins read

In the last ten years, social media has changed dramatically, and so have its users. Our Account Executives at Plexxie receive daily training on how to handle social media issues. We manage people’s expectations, interests, and emotions for a brand when we handle social media. We can all agree that people are more conscious of […]

Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time

Jan 5, 2023

7 mins read

‘Join Us!’, ‘Sign Up!’ – These are often the phrases we see on social media with a common goal for brands to get audiences to give their emails and keep a look out for the brand’s updates. However, is it really that easy for audiences to give what your brands want? While it is true […]

Video: 7 FREE Secret Tools Content Creators Use To Work Faster

Jan 3, 2023

1 mins read

PSST! Come closer, we’ve got some secrets to share! In this episode, we’re gonna expose some tools that the industry has been keeping a secret! These tools will basically elevate your content creation game, making you work much more efficient. Stick around to tool #7 because even we CAN’T BELIEVE that there is such an […]

7 Useful Adobe Illustrator Hacks To Improve Your Workflow

Jan 1, 2023

7 mins read

Working in a fast-paced environment like a Social Media Agency has definitely taught me a few things that have enhanced my productivity, redefined my skill set, and completely changed the way I work. Whether you have used Adobe Illustrator for a long time or are just getting started, you might not be aware of these […]

Comparing Paid And Organic Posts At A Glance. Hybrid?

Dec 15, 2022

8 mins read

Build it or buy it? You’re handling your brand’s social media account, constantly posting new content and actively engaging with your audience. But there’s just one problem – your organic posts are not reaching out to anyone. Perhaps back in 2013, your organic post can be reaching up to 13 percent of your page’s audience. […]

Video: Social Media Marketing Strategies For 2023

Dec 12, 2022

9 mins read

WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see […]

7 Recession-Proof Digital Marketing Strategies

Dec 7, 2022

15 mins read

There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]

Video: How To Close Your First Paying Client

Dec 5, 2022

1 mins read

What’s up guys, when we first started our #socialmediamarketingagency we had A LOT of difficulty trying to find our first paying client. In this video, we’ll cut the BS and share with you the tactics that actually worked for us. If you’re in this position, we know FOR SURE that this can help you out! […]

8 Social Media Design Tips That Enhances Social Media Strategy

Dec 4, 2022

7 mins read

Want your brand to be loud and known in the social media game? Social media design is one way to effectively increase brand awareness and grow followers’ engagement. Visual design is a powerful tool anyone can use to create brand recognition and connect your target audience with your business and services. Consumer reports that users […]

Video: Creating A Strong Brand Identity

Nov 14, 2022

1 mins read

For this week’s episode, we share more about #brandingyourbusiness with tips on keeping your brand consistent. We talk about brand voice, knowing your target audience and the importance of establishing your visual identity. As we share more about strong branding and messaging in your business, we hope to inspire small business owners as well as […]

Basic Social Media Metrics That You Should Track

Nov 10, 2022

5 mins read

What are social media metrics and why should you track them? Numbers are the universal language, especially for accountants marketers. Social media has become an integral part of every marketing strategy, but the real question here is – Are your social media efforts paying off? Great marketing requires good data, from follower counts to brand […]

41 Clever Marketing Campaigns

Nov 4, 2022

14 mins read

Successful advertising campaigns have the ability to evoke strong feelings and remain in our minds for a long period, potentially affecting our purchasing decisions. Especially with today’s campaigns becoming very innovative and profitable since marketers have access to a growing variety of emerging channels and technologies. The creative team’s aptitude for piquing the attention of […]

Instagram Features to Up Your Marketing Game in 2023

Oct 31, 2022

5 mins read

More than just a photo-sharing site, Instagram has evolved into a social network that businesses and brands are hopping on for outreach and to engage with their fans. With as much as 2,000 million monthly active users worldwide, it should come as no surprise that Instagram is rapidly rolling out new features that businesses can […]

Best Ways to Engage Your Audience Using Instagram Stories

Oct 27, 2022

5 mins read

Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]

Top Scroll-stopping Social Media Design Trends in 2023

Oct 25, 2022

5 mins read

Looking back, we can see the evolution of design. People respond to the ever-changing design styles, constantly on the lookout for something new and exciting. Whether you’re a company, an influencer, or a content creator, you constantly want to stand out. A big part of the design evolution involves visual elements and how you use […]

9 Ideas To Increase Footfall In Retail Stores With Social Media Marketing

Oct 20, 2022

8 mins read

Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]

All About Instagram Features In 2022

Oct 4, 2022

5 mins read

Instagram is constantly surprising us. Nearly every week, Instagram introduces new features and keeping up with what’s fresh can be difficult right now more than ever. We all know that keeping up with updates on social media platforms is essential especially if you work in social media marketing, which is why we’ve created this handy […]

Social Media Marketing: Top 20 Mistakes to Avoid [Updated 2022]

Feb 18, 2022

13 mins read

Want to see results in your Social Media Marketing efforts for 2020? Avoid these 20 common mistakes that I made to market my business.

Tips to Building a Better Social Media Presence For Awareness

Nov 9, 2021

10 mins read

Super easy and simple tips to increase Social Media presence to get more followers and awareness for your brand.

Influencer Marketing In Singapore: What, Why, Who, How & Where

Feb 4, 2021

11 mins read

All you need to know on Influencer Marketing for the Singapore market. What is it, How to execute, Who to engage and Where to find them.

Social Media Marketing Trends In 2021 (The New Normal)

Feb 1, 2021

14 mins read

How marketing leaders are adapting to the new normal in 2021: Strategies, Tips, Hacks to social media marketing trends.

16 Questions To Ask Your Social Media Marketing Agency

Jan 4, 2021

12 mins read

Hiring an agency? Ask these questions first or you'll be stuck with an incompetent social media marketing agency.

15 Content Tips & Ideas: Social Media Marketing For Restaurants

Apr 24, 2020

13 mins read

15 social media marketing content tips and ideas that guarantees higher engagement for restaurants and F&B business in Singapore

4 Easy Ways To Market Your F&B Business During COVID-19 In Singapore

Apr 5, 2020

12 mins read

Don't make another marketing move before reading this. We expose some ideas for you to try while your business is in lockdown.

35 Marketing Articles Every Business Owner Or Marketer Should Read In 2020

June 10, 2019

15 mins read

A compilatation of the best digital and offline marketing articles around the internet that will explode your brand awareness.

13 Quick And Actionable Social Media Growth Hacks For 2022 (+17 MORE!)

June 1, 2019

21 mins read

Growing your social media audience can take some time. Here are 13 (+17) social media marketing growth hacks to help boost your brand online!

14 Cheap Marketing Strategies (That REALLY Works)

Dec 20, 2018

18 mins read

A list of Cheap Marketing Strategies and Ideas that will get you results, especially for small businesses! Tried and tested.

Top 13 Influencer Marketing Trends In Singapore [Updated 2020]

Dec 15, 2018

18 mins read

Everything is Instagram?! Stay ahead of these trends in 2020 to get the most ideal results from your next Influencer Marketing campaign.

Why You Should Hire Creative Freelancers Instead

Oct 18, 2018

5 mins read

Should you outsource your projects to creative freelancers even when you have an in-house team of creatives? Find out if you should do so and why.

5 Creative Smartphone Photography Ideas For Instagram

Aug 20, 2018

5 mins read

Here are 4 creative smartphone photography ideas that you can try to spice up your Instagram feed. No Photoshop required!

6 Signs To Look Out For Before You Hire A Creative Freelancer

Jul 16, 2018

11 mins read

Find out what are the 6 signs you MUST look out for before you hire a Creative Freelancer to save your money and time, improving your productivity!

Know Your Rights As A Creative Freelancer In Singapore

Jul 5, 2018

12 mins read

What should you include in your contracts as a Creative freelancer? Read about Payment Terms and the average prices of freelancers in Singapore.

How To

27 Graphic Design Tips for Beginners and Non-Designers

Feb 12, 2025

11 mins read

SWOT Analysis in Social Media Marketing – How to do it right?

Jan 15, 2025

6 mins read

Social Media SEO Tips For Each Major Platform

Jan 1, 2025

8 mins read

Influencer Marketing in Singapore for 2025

Dec 22, 2024

5 mins read

17 Hidden Features In After Effects You Need to Know

Dec 12, 2024

6 mins read

Ephemeral Content Marketing Strategy – All You Need To Know!

Nov 6, 2024

7 mins read

11 Things To Check Before Posting On Social Media

11 Things to Check Before Posting Your Next Content on Social Media

Oct 23, 2024

7 mins read

Social media has become an indispensable tool for individuals and businesses alike, transforming the way we connect, share, and promote ideas, products, and services. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer unparalleled opportunities to reach diverse audiences, foster relationships, and build communities. For businesses, social media is not just a channel for advertising; it […]

Social Media for Photographers: Best Platform, Best Practices and Content Ideas

Sep 26, 2024

9 mins read

9 Ways to Use AI Tools for Content Creation

Aug 29, 2024

7 mins read

Time-Saving Tips for Efficient Social Media Content Creation

Aug 14, 2024

15 mins read

How to Choose Your Brand Colors – 12 Steps

Jul 17, 2024

8 mins read

Organic Social Media Marketing Strategies: Guide for Beginners

Jul 3, 2024

9 mins read

Dark Posts vs. Boosted Posts – Pros and Cons

June 20, 2024

9 mins read

How To Run a Successful Social Media Contest in Singapore

June 7, 2024

7 mins read

How To Create A Strong Visual Identity For Your Brand

May 29, 2024

5 mins read

12 Tips To Improve Your TikTok Marketing in Singapore

May 12, 2024

10 mins read

11 Ways to Get More User-Generated Content

Apr 21, 2024

6 mins read

Best iPhone 15 Settings To Shoot Video Content

Mar 6, 2024

6 mins read

Instagram Reel Ads vs. TikTok Advertising: Which is Best for You?

Feb 22, 2024

4 mins read

7 Digital And Social Media Marketing Trends in 2024

Feb 14, 2024

5 mins read

5 Type Of TikTok Contents That Goes Viral

Jan 31, 2024

4 mins read

The Do’s and Don’ts of Branding

Nov 22, 2023

4 mins read

Unlocking the Secrets: How To Make Money on Social Media

Nov 8, 2023

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5 Expert Tips for Social Media Marketing Success

Nov 2, 2023

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The Power of User-Generated Content for Social Media Marketing

Oct 27, 2023

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How To Create An Effective Portfolio

Oct 18, 2023

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5 Compelling Reasons to Invest in Social Media Marketing

Sep 6, 2023

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2023 Adobe Photoshop Shortcuts Cheat Sheet

Aug 18, 2023

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Effective Lead Generation Strategies & Tactics for Small Businesses: A Quick Guide

Aug 6, 2023

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Improve Your Designs Using The 7 Design Principles

Aug 2, 2023

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How To Create a Successful Brand Strategy in 7 Steps

Jul 23, 2023

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6 Steps to Create a Successful Marketing Campaign

Jul 17, 2023

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TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy

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How To Create A Buyer Persona

June 22, 2023

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Social Media Management Checklist for 2023

June 9, 2023

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10 Photography Tips Beginners Need to Know

June 1, 2023

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How To A Create Social Media Marketing Strategy in 2023

May 29, 2023

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10 Common Social Media Mistakes in 2023

May 19, 2023

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Marketing To Gen-Z in 2023 the Right Way (Easy Tips)

May 15, 2023

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9 Font Hacks for Instagram Stories You Should Know

May 10, 2023

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How To Create A Buyer Persona In 4 Steps

May 4, 2023

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The What, Why and How Of Social Media Analytics

Apr 29, 2023

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6 Adobe Photoshop Tips and Tricks That Looks Professional

Apr 13, 2023

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2023 TikTok Growth Hacks To Get 10K Followers FAST

Apr 10, 2023

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10 Habits to Become a Successful Content Creator in 2023

Apr 7, 2023

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Quick 5-Step Guide to Branding Your Business In Singapore

Mar 17, 2023

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9 Ways To Make Your Brand Stand Out On Social Media

Jan 30, 2023

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5 Tricks To Churn Out Show-Stopping Content

Jan 27, 2023

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3 Steps To Manage A Social Media Crisis

Jan 13, 2023

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Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time

Jan 5, 2023

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7 Useful Adobe Illustrator Hacks To Improve Your Workflow

Jan 1, 2023

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Comparing Paid And Organic Posts At A Glance. Hybrid?

Dec 15, 2022

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Video: Social Media Marketing Strategies For 2023

Dec 12, 2022

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7 Recession-Proof Digital Marketing Strategies

Dec 7, 2022

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How To Save Time Planning and Creating Social Media Contents

Nov 25, 2022

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Social media is a powerful tool for businesses. However, managing a social media account, while ensuring that there is always contents to post, can be time-consuming especially if you’re juggling with a jam-packed-to-do list. Imagine thinking of what to post, crafting the graphics and the caption, and also engage with your audience in the comments, […]

Best Ways to Engage Your Audience Using Instagram Stories

Oct 27, 2022

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GUIDE: Create And Share Your Meta Business Manager Account And Assets

Oct 22, 2022

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In this guide, we take you through the step by step process of creating your Meta Business Manager Account and how to share your assets to your partners and team in! Why Do I Need To Have A Meta Business Manager Account? Meta Business Manager is a place where businesses can manage all their marketing […]

9 Ideas To Increase Footfall In Retail Stores With Social Media Marketing

Oct 20, 2022

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What Is Branding & Why It Matters For Singapore Businesses?

Oct 17, 2022

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What is branding? Branding is the process of combining features such as a logo, design, mission statement, and a consistent theme throughout all marketing communications to create a strong, favourable perception of a company, its products, or services in the minds of customers. Effective branding allows businesses to stand out from the competition and cultivate […]

7 Steps To Creating A Social Media Calendar

Mar 15, 2021

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How do you create a social media content calendar? Follow 7 simple steps to get the most engagement out of your social media efforts.

Influencer Marketing In Singapore: What, Why, Who, How & Where

Feb 4, 2021

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All you need to know on Influencer Marketing for the Singapore market. What is it, How to execute, Who to engage and Where to find them.

How To Create Effective Content For Facebook Ads [Video]

Apr 20, 2019

11 mins read

Check out these tips on how to create content for social media advertising that will generate more conversions for your business,

How To Do A QUICK Social Media Audit [Download Free Template]

Feb 4, 2019

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A quick step-by-step process on how to conduct a social media audit with a free template. An important step before you create your strategy!

Create A Social Media Marketing Strategy In 8 Steps [Infographic & Video]

Nov 26, 2018

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For every social media marketing goal, there should be a well thought-out strategy to help path the way. Millennials are very much depending on social media to find out more about a product or company these days.That is why it is important to spend ample time on developing a social media strategy for your company. […]

6 Signs To Look Out For Before You Hire A Creative Freelancer

Jul 16, 2018

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Find out what are the 6 signs you MUST look out for before you hire a Creative Freelancer to save your money and time, improving your productivity!

Know Your Rights As A Creative Freelancer In Singapore

Jul 5, 2018

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What should you include in your contracts as a Creative freelancer? Read about Payment Terms and the average prices of freelancers in Singapore.

Content Creation

17 Hidden Features In After Effects You Need to Know

Dec 12, 2024

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Illustrator Vs. Photoshop: Which Adobe Software Should You Use?

Oct 9, 2024

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Social Media for Photographers: Best Platform, Best Practices and Content Ideas

Sep 26, 2024

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9 Ways to Use AI Tools for Content Creation

Aug 29, 2024

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Time-Saving Tips for Efficient Social Media Content Creation

Aug 14, 2024

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How to Choose Your Brand Colors – 12 Steps

Jul 17, 2024

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How To Create A Strong Visual Identity For Your Brand

May 29, 2024

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Best iPhone 15 Settings To Shoot Video Content

Mar 6, 2024

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5 Type Of TikTok Contents That Goes Viral

Jan 31, 2024

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6 (Instagram-Worthy) Christmas Places You Must Visit in Singapore 2023

Dec 8, 2023

4 mins read

Christmas in Singapore is truly a magical time, and what better way to capture the festive spirit than by visiting the most Instagram-worthy places in the city. From the iconic Orchard Road to the enchanting Gardens by the Bay, here’s a guide to the must-visit Christmas spots in Singapore for 2023. 1. Orchard Road: Dazzling […]

How To Create An Effective Portfolio

Oct 18, 2023

4 mins read

Understanding the 7 Elements of Design

Oct 13, 2023

4 mins read

So, you’re diving into the world of design, and you’ve heard about these seven mysterious elements. Well, consider this your backstage pass to understanding what they’re all about. These 7 Elements of Design are the unsung heroes behind every stunning design. They work together like a dream team to create a visual message that has […]

2023 Adobe Photoshop Shortcuts Cheat Sheet

Aug 18, 2023

3 mins read

13 Instagrammable Places In Singapore That's Worth Going In 2023.

13 Instagrammable Places in Singapore That Are Worth Visiting in 2023

Aug 9, 2023

8 mins read

Singapore is a vibrant city-state well-known for its blend of modernity and tradition, offering visitors a unique and diverse experience. From lush green parks to stunning architecture, Singapore has plenty of picturesque locations that are perfect for taking photos. Let me take you through 13 Instagrammable places in Singapore that are worth visiting in 2023. […]

Improve Your Designs Using The 7 Design Principles

Aug 2, 2023

3 mins read

10 Photography Tips Beginners Need to Know

June 1, 2023

8 mins read

9 Font Hacks for Instagram Stories You Should Know

May 10, 2023

7 mins read

6 Adobe Photoshop Tips and Tricks That Looks Professional

Apr 13, 2023

5 mins read

10 Habits to Become a Successful Content Creator in 2023

Apr 7, 2023

8 mins read

Quick 5-Step Guide to Branding Your Business In Singapore

Mar 17, 2023

9 mins read

12 Timeless Fonts For Social Media Posts

Feb 26, 2023

15 mins read

5 Tricks To Churn Out Show-Stopping Content

Jan 27, 2023

5 mins read

Words That Convert – How To Write Copies That Gets Your Consumers’ Attention Every Time

Jan 5, 2023

7 mins read

Video: 7 FREE Secret Tools Content Creators Use To Work Faster

Jan 3, 2023

1 mins read

7 Useful Adobe Illustrator Hacks To Improve Your Workflow

Jan 1, 2023

7 mins read

Video: How Gary Vee built his MEDIA EMPIRE

Dec 27, 2022

1 mins read

Whatsup guys! In this episode, we cover the story of Gary Vaynerchuk; who he is, where he started and what businesses he runs now. Is Gary Vee really who he say he is? ⚠️ SPOILER ALERT – Yes. This episode is created for entertainment purposes only. Our team has tried our best to do our […]

7 Recession-Proof Digital Marketing Strategies

Dec 7, 2022

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8 Social Media Design Tips That Enhances Social Media Strategy

Dec 4, 2022

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Video: Being A Creative As A Professional

Nov 21, 2022

1 mins read

Thinking of going into a #creative career? For this week’s episode, we share more about how you can do it with tips to kickstart and keep your creative juices flowing. Subscribe to our YouTube channel and join us as we share more about the industry and life as creatives! YouTube: https://www.youtube.com/c/Plexxie Spotify: https://open.spotify.com/show/6mVcTvbNvF3X2fuLAWDswg

Video: Creating A Strong Brand Identity

Nov 14, 2022

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41 Clever Marketing Campaigns

Nov 4, 2022

14 mins read

Best Ways to Engage Your Audience Using Instagram Stories

Oct 27, 2022

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Top Scroll-stopping Social Media Design Trends in 2023

Oct 25, 2022

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Why You Should Hire Creative Freelancers Instead

Oct 18, 2018

5 mins read

Should you outsource your projects to creative freelancers even when you have an in-house team of creatives? Find out if you should do so and why.

5 Creative Smartphone Photography Ideas For Instagram

Aug 20, 2018

5 mins read

Here are 4 creative smartphone photography ideas that you can try to spice up your Instagram feed. No Photoshop required!

Videos

TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy

Jul 10, 2023

7 mins read

How To A Create Social Media Marketing Strategy in 2023

May 29, 2023

9 mins read

Marketing To Gen-Z in 2023 the Right Way (Easy Tips)

May 15, 2023

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How To Create A Buyer Persona In 4 Steps

May 4, 2023

7 mins read

2023 TikTok Growth Hacks To Get 10K Followers FAST

Apr 10, 2023

7 mins read

Video: 7 FREE Secret Tools Content Creators Use To Work Faster

Jan 3, 2023

1 mins read

Video: How Gary Vee built his MEDIA EMPIRE

Dec 27, 2022

1 mins read

Video: Social Media Marketing Strategies For 2023

Dec 12, 2022

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Video: How To Close Your First Paying Client

Dec 5, 2022

1 mins read

Video: Social Media Marketing From An Accounts Executive Perspective

Nov 28, 2022

1 mins read

In this episode, we’ll be discussing social media marketing challenges and upcoming trends from the perspective of our lead accounts executive, Gladys Thien. Subscribe to our YouTube channel and join us as we share more about the industry and life as creatives! YouTube: https://www.youtube.com/c/Plexxie Spotify: https://open.spotify.com/show/6mVcTvbNvF3X2fuLAWDswg

Video: Being A Creative As A Professional

Nov 21, 2022

1 mins read

Video: Creating A Strong Brand Identity

Nov 14, 2022

1 mins read

Video: How Plexxie Started

Nov 7, 2022

1 mins read

For our very first episode, we share more about starting a #socialmediaagency and the beginning of Plexxie. It all started as a vision with only the 2 of us running it. As we share more about the struggles and the fruits of labour of a startup business, we hope this episode inspires creatives, marketers and […]

How To Create Effective Content For Facebook Ads [Video]

Apr 20, 2019

11 mins read

Check out these tips on how to create content for social media advertising that will generate more conversions for your business,

7 Social Media Marketing Tips For Businesses In Singapore [Video]

Mar 24, 2019

6 mins read

Apply these powerful social media marketing tips before you start your social media journey to get the most results!

Create A Social Media Marketing Strategy In 8 Steps [Infographic & Video]

Nov 26, 2018

2 mins read

Latest News Updates

Meta Releases Threads App, Labelled the “Twitter Killer”.

Jul 7, 2023

5 mins read

On July 5th 2023, Meta, the company behind giant social media platforms like Facebook and Instagram, announced the Threads app. It has the same basic functionality as Twitter. So, we can say that it is a Twitter alternative, or maybe the “Twitter killer”. In full, the name of the app is called “Threads, an Instagram […]

What Is Branding & Why It Matters For Singapore Businesses?

Oct 17, 2022

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5 Trends that will Dominate Influencer Marketing in 2023

Oct 14, 2022

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There is no doubt that influencer marketing is the dominating trend in 2023. With the ever-shifting dynamics in the social media landscape, the best influencers leverage on the latest marketing trends and content quickly to develop their authority and expertise, making themselves more attractive to brands. From a brand’s perspective, the growing use of new […]

Instagrammable Spots at Keepers Playground of Infinite Happiness

Jul 29, 2018

4 mins read

Besides the entire nation going crazy over the current durian season phase which I have yet to try, here are some pop-up activities that you can spend your free time at before you head for more durians!

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