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THE CHALLENGE

MARIGOLD is a leading dairy and beverage company in Southeast Asia with a wide portfolio of brands under its umbrella such as HL Milk, VITAGEN and PEEL FRESH.

 

With MARIGOLD already being a prominent household brand, there was no longer a need to focus our marketing efforts on raising awareness and sales, but more so on finding ways to better engage their online audiences. This included efforts in improving brand loyalty, and enticing their audiences to be more involved with the community.

THE SOLUTION

Plexxie was tasked with the strategisation and management of their social media accounts. We delivered end-to-end content creation services which includes photography, graphic design, and illustration to be used on their Facebook page, Instagram page and paid advertising campaigns.

 

Besides the day-today management, we also focused on coming up with monthly campaigns to hit their individual set KPIs. These campaigns included the planning of giveaways in relevance to their chosen feature product of the month, and engaging social influencers to help increase their paid reach.

THE RESULTS

S$120K increase in Annual Revenue
85% overall Brand Recall
118% increase in Social Engagement

  • S$120K INCREASE IN REVENUE
  • 85% OVERALL BRAND RECALL
  • 118% INCREASE IN ENGAGEMENT

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