Michelin

THE BRIEF

Michelin sought to establish a strong social media presence in Singapore and build meaningful connections with local motorists and automotive enthusiasts. While Michelin was already a globally recognised brand, it faced the challenge of creating a localised digital community that could effectively engage Singaporean consumers and strengthen brand affinity within the market.

To achieve this, Michelin Singapore required a strategic social media partner capable of developing content, managing communities, and executing campaigns that would generate awareness, engagement, and long-term audience growth.

Plexxie was appointed as Michelin Singapore’s social media marketing agency, leveraging our experience in building localised communities and delivering successful social media campaigns for established brands.

OUR SOLUTION

Plexxie developed a comprehensive social media strategy focused on community building, audience engagement, and brand visibility. We managed Michelin Singapore’s social media channels end-to-end, overseeing content planning, content creation, publishing, community management, and campaign execution.

Beyond day-to-day social media management, we designed and executed both online and offline campaigns to increase brand awareness and encourage audience participation. One of the first major initiatives was a festive giveaway campaign that combined community engagement, targeted advertising, and grassroots outreach within Singapore’s automotive enthusiast community.

By collaborating with local car enthusiast groups and leveraging paid social advertising, we successfully generated large-scale participation and collected valuable user-generated content that could be repurposed across future marketing initiatives, helping to strengthen the authenticity and relatability of Michelin’s social presence.

THE RESULTS

Our partnership with Michelin Singapore successfully established the brand’s social media presence and rapidly built a highly engaged local community within a short period of time.

Key Results

• 2,600+ Organic Followers Gained Within 1 Month
• 684,000 Average Monthly Reach
• 14,700 Average Monthly Engagements
• 1,104 User-Generated Content Submissions Collected
• Successful Establishment of Michelin Singapore’s Social Media Presence
• Increased Brand Visibility Within Singapore’s Automotive Community

Through strategic social media management, community engagement, advertising, and campaign execution, Plexxie helped Michelin Singapore build a thriving local audience while creating a scalable foundation for long-term digital growth.

CLIENT TESTIMONIAL

“Communication with the Plexxie team has been seamless and effortless. They demonstrate punctuality in delivering their work and consistently produce high-quality content aligned with our company’s branding guidelines. I appreciate their responsiveness to special requests, as they readily address unique needs. Moreover, their flexibility and openness to feedback and changes in both design and copywriting have been commendable.”

– Eunice Tan, Marketing Executive, Michelin Asia