THE BRIEF

Michelin Tyres was looking to establish a social media presence in Singapore, but they were struggling with how to achieve this goal. They decided to appoint Plexxie as their social media marketing agency due to our experience and past success in building localised communities on social media.

OUR SOLUTION

Plexxie was tasked to create campaign strategies to execute and management of Michelin Singapore’s social media accounts.

Apart from the day-to-day management of their social media pages, we created online and offline campaigns to further boost their brand visibility. The very first campaign we did was a festive giveaway. We engaged with small groups of car enthusiasts in Singapore offline and ran advertisements to bring attention to the campaign. We collected a total of 1,104 user-generated contents that can be repurposed for future posts.

THE RESULTS

2,600+ Organic Followers In 1 Month.

684,000 Average Monthly Reach.

14,700 Average Monthly Engagement.

CLIENT TESTIMONIAL

“Communication with the Plexxie team has been seamless and effortless. They demonstrate punctuality in delivering their work and consistently produce high-quality content aligned with our company’s branding guidelines. I appreciate their responsiveness to special requests, as they readily address unique needs. Moreover, their flexibility and openness to feedback and changes in both design and copywriting have been commendable.”

– Eunice Tan, Marketing Executive, Michelin Asia