Content creation is the backbone of your business, but it’s also one of the most time consuming aspects. With so many tools and strategies out there, you can’t afford to waste time on something that isn’t going to get results. In this post I’m going to walk you through 5 tricks to churn out show-stopping content:

Use Different Content Types.

Content types can be a powerful tool for reaching your audience, but many marketers only use one or two types. In fact, we’ve seen that the best performing sites typically use five or more different content types. Here are some of the most useful:

  • Videos: Video is one of the most popular online formats—and it’s also one of the easiest to produce. But not all videos are created equal; you can increase engagement by creating video tutorials that teach users how to do something they want to know (like how to make sushi). These videos may have higher conversion rates than those made just for entertainment purposes alone.

  • Images: If you’ve got a great visual product or service (like an art gallery), then using images will help you stand out among competitors who don’t have this advantage. Visitors will appreciate being able to see what they’re getting before making a purchase decision!
  • Podcasts: Podcasts has been on a rise lately! It allows brands to connect more emotionally with their audience instead of through quick content formats like we see on TikTok, Instagram Reels and YouTube shorts.

Use Consumer Insights.

One of the most effective ways to create content that resonates is by using consumer insights. For example, if you’re a company specialising in home security and automation products, you know that many people are concerned about cyber threats. You also know that people want more control over their lives. By combining these two insights, you can create an infographic on “How to Be In Control of Your Home.” The infographic could include tips for installing smart locks and home surveillance systems; advice on how to keep kids safe from predators; and suggestions for keeping strangers off your property by placing fake cameras at strategic locations around the house (presumably there will be some kind of company logo on those cameras).

Use The Right Tools To Save Time.

If you’re like most bloggers and small business owners, your content creation process is a bit ad-hoc. You might have multiple ideas for blog posts floating around in your head at any given time, but it can be difficult to keep track of what needs to get done when and how much work each piece requires. If this sounds familiar, I encourage you to look into using one or more of these tools:

  • Content planners: These are basically calendars that help you stay on top of all the different parts of creating great content—ideas generation, idea management (i.e., narrowing down those ideas), scheduling time blocks for actual writing/recording/photography/etc., etc.—and they make it much easier to visualize what needs to be done and when it needs to happen by letting you see everything laid out in front of you at once. My favorite content planners are Editors’ Draft and CoSchedule; both allow me see my schedule laid out on a calendar view so I can see exactly where each project is at any given time without having to open multiple tabs or checklists by hand every day.*
  • Content creators: Canva has become very popular lately because it allows users without graphic design skills access create polished graphics quickly without having expensive software like Photoshop installed on their computers.* They also have other tools that take care of things like sizing photos correctly so they look good no matter where they’re shared (Pinterest) or highlighting certain parts within an image while blurring others.*
  • Content libraries: A tool like Canva might seem limiting if all we want is something simple that only handles photos; luckily there are many other options available online too! For example, photo library tools like Unsplash is our favourite as the images available does not look gimmicky. Plus, it’s free!

Jump On Trends.

Whether it’s a current event or holiday, there are always trends. Use Google Trends to see what topics are trending and then create your own fresh take on them. If you’re not sure where to look for inspiration, use Twitter or Facebook to see what your audience is talking about and BuzzSumo to find out which content has resonated with them in the past. You can even use Reddit for ideas; just be sure not to copy anything directly from the site!

Delegate Your Content Creation.

A good way to get more out of your day is to hire a freelance content creator or content marketing agency. The investment you make in this person will be well worth it, as he or she can churn out high-quality content that would take you days or weeks to create. By hiring a freelancer or even an agency, you can focus on other aspects of the business while knowing that experienced professionals are handling the most time-consuming and difficult task: creating compelling designs, photos, videos, blogs and other forms of meaningful content that resonates with your audience and drives revenue for your business.

You’ll also want to develop an editorial calendar so you know when new pieces are due each month/quarter/year — keeping things organized will help prevent last-minute pressure from overwhelming you again!


Content marketing is an investment. But it’s also one of the most effective ways to grow your business and brand as a whole. With these five tricks up your sleeve, you can make sure that every piece of content you create will be a hit!


Join businesses like yours
that use Plexxie to build their brand
on social media every month.


Get In Touch

    First Name

    Last Name

    Company Email


    Company Name