35 Marketing Articles Every Business Owner Or Marketer Should Read In 2020

Here’s how the success of business works.

A great product/service without the right marketing & execution will give you little to no results.

An average produce/service with the right marketing & execution will most likely bring you great results!

In the world today, marketing helps brands to connect with their audiences and make consumers feel like they belong to a community.

Even with a great product/service, it will evidently show overtime that your business is not performing as well as it should without the use of marketing.

So in order to keep up your competitive game in an overcrowding business economy, here is a compilation (in no particular order of importance) of 35 Marketing Articles that Business owners or Marketers should read in 2020!

35 Marketing Articles to Read in 2020

Lets kick off with a bonus article first!

BONUS. Plexxie Blog – 13 Quick And Actionable Social Media Growth Hacks For 2020 (+17 MORE!)

If you’re looking at organically growing your social media followers and building a real audience, here’s an article that will get you going. This article lists down 13 social media marketing growth hacks that are actionable, so you’d see results from the get go.

FREE DOWNLOAD –30 SOCIAL MEDIA MARKETING GROWTH HACKS

Enter your EMAIL below to start using these hacks to grow your followers organically and build a REAL audience!

1. Forbes – 3 Digital Marketing Trends You Can’t Ignore In 2020

2. Digital Agency Network – 8 Current Digital Marketing Trends To Watch Out For In 2020

We are all well aware that digital marketing trends are constantly changing. In fact, trends are called trends because it is a form of development or change. Hence, for brands to constantly be in touch with their audiences, it is important that they keep themselves up to date with the practices of digital marketing.

If you are looking to learn more about the digital marketing audience behaviors, what to include in your campaign and what to avoid, read these articles be kept up to date with the Digital Marketing Trends in 2020!

3. Digital Agency Network – How to write the ultimate marketing plan for your business 

Many businesses or brands out there have grown and flourished even without a solid business plan. However, that is like working on a building without a strong foundation. The higher you get, the more unstable it becomes.

Having a business plan also helps brands to position themselves and have a clearer understanding of their target market. So do not be afraid or shy away from it.

Don’t really know how or where to begin? Not to worry!

Here is an article that teaches you how to write the Ultimate Marketing Plan for your business in 3 simple steps.

4. Entrepreneur.com – 5 Digital Marketing Tips That Brands Can Use to Drive Sales

Brands have to constantly keep up to date with the digital marketing trends, so as to ensure that their target audiences are always engaged. Here are are some tips that brands can use to help them drive more awareness and sales!

5. Plexxie Blog – Top 13 Influencer Marketing Trends In Singapore

“The world of influencer marketing!

Well, social media influencers are everywhere now, isn’t it? You can’t escape it.

Did you know that in 2018, brands are spending over $1.5 billion on influencer marketing? And that’s on Instagram alone. This is no surprise as data has shown that influencer marketing is bringing over 11x Return Of Investment (ROI) compared to your traditional marketing.

Forbes even stated that influencer marketing is the most effective form of marketing. This is due to the rise of ad blockers and a decline in radio and TV viewership.

So what exactly is influencer marketing?” 

Read more to find out the Top 13 Influencer Marketing Trends in Singapore!

6. Single Grain – 30 Brands with the Best Digital Marketing Campaigns

As a successful marketer I think what is important is not replicating good marketing efforts, but coming up with new concept ideas on how to attract your consumers and provide genuine value to them at the same time.

However, not too keen with reusing Marketing Ideas from last year, thinking that it might be too soon for consumers to see the same thing again this year?

We’ve got you covered. Here is an article that has compiled the Best Digital Marketing Campaigns from 30 over brands that you can gain some new ideas and improvise from.

7. Big Commerce – The 6 Most Effective Types of Social Media Advertising in 2020

Are you a business owner or a marketer working for an E-commerce company? This one is for you!

Read on to find out more on the 6 best social networks that E-commerce companies usually use for their advertising efforts!

8. WordStream – Social Media Marketing for Businesses

Not too sure on how and where to start with social media marketing for your business? Here is a social media marketing overview for businesses to gain more understanding of how it helps your brand!

This article covers areas of social media marketing such as the planning stage, how it can help to meet your goals, tips and which platform is best suited for your brand.

Give it a read, I’m sure you’re bound to learn something new!

9. CoSchedule Blog – 24 Creative Social Media Campaign Examples to Boost Your Inspiration

Running out of inspiration for your next marketing campaign? Or feeling like you’ve hit a threshold with your marketing efforts, and your boss demands to see impactful results?

You’ll have no troubles planning your next campaign after reading this article that shares the 24 Social Media Campaign Examples to boost your inspiration!

10. Neil Patel – Digital Marketing Made Simple: A Step-by-Step Guide

In this article, Neil Patel teaches you a step-by-step guide on Digital Marketing.

If you feel like you’re lacking with your marketing techniques and everything seems confusing, this will help you to understand better and also enable you to easily come up with your next Digital Marketing Strategy!

11. Plexxie Blog – 14 Cheap Marketing Strategies (That REALLY Works)

“Businesses grow in very different ways depending on the type of business model you have.

You might own a startup that requires ferocious growth from the very beginning or a retail shop that aims to have a slower gradual growth instead.

But for whatever goals you have for your company, we all know that marketing is an essential part in gaining consumer acquisition and for building on your brand awareness.

If you fit into either one of these two categories:
1) A company that is heavily funded and backed up by a competent marketing agency
2) A startup that is bootstrapping your way through

Here are 14 cheap marketing strategies that I will like to share with you!”

Read more to find out how you’re able to reach maximum marketing results, even with a low budget.

12. Disruptive Advertising – Internet Marketing 101: Everything Beginners Need to Know

Internet marketing might sound simple, but it is also a factor that intimidates many brands.

Although Social Media does take up a big part in Internet marketing, people tend to forget the other aspects that could help with their marketing as well.

Read this article to find out what you might have completely neglected in your marketing efforts!

13. Harvard Business Review – What Creativity in Marketing Looks Like Today

Creativity is different for every individual, and companies should not be afraid to explore even the craziest ideas for their marketing.

Here are some pointers on what Creativity in Marketing looks like in recent years.

14. Jasmine Star – SOCIAL MEDIA POSTING STRATEGY + ORGANIZING YOUR POSTS

Got everything strategized for your brand, but not sure how to go about organizing them and knowing when is a good time to post?

Learn from Jasmine Star to find out more on how you can better execute your social media marketing strategy!

15. Sleeknote – E-Commerce Copywriting 101: How to Write Killer Product Descriptions

Have mind-blowing products that are somehow not selling too well on your websites or feeling like their description is lacking some sense of “ompf”?

This article teaches brands to write killer product descriptions in their E-commerce Copywriting 101.

Read to find out more!

16. Boss Project – Busting the Top 10 Social Media Myths

We all know that there are myths on almost every topic out there, even for social media.

This article busts the top ten social media myths so that your brand will no longer be doubting, but ready to take on the online market!

17. Plexxie Blog – Social Media Marketing: Top 20 Mistakes to Avoid

“Since the advent of social media, a lot of brands and businesses have been investing in social media marketing; flocking over to get a piece of the proverbial cake. We have heard legendary tales of entrepreneurs who took the plunge and became an instant hit overnight (or so it seemed).

A business that was running on zero grew into an entity worth millions of dollars and all credit was given to social media marketing.

Thus, with much enthusiasm (and not much thinking), a lot of us came on different social media platforms with the goal of replicating the tremendous result. Only this time, the result was static and social media marketing wasn’t working much (or so it seemed).

I listed my experiences, looked hard at those business models I considered success stories and then I made a few critical changes. The results didn’t show up overnight. However, they showed up.

So, I created a list of those early mistakes I made, and I am sharing them with you. Study them, implement them and soon you will realize that social media marketing done right could be everything your brand needs right now.” 

Read more on this article to avoid the top 20 mistakes of social media marketing for your brand!

18. CoSchedule Blog – 52 Effective Social Media Post Ideas and Examples to Fill Your Calendar

“For a marketer, there’s nothing worse than struggling with a creative block. When you’re pressed to create on a deadline, but you just can’t think of something original to post, or an original concept for your next campaign, it’s easy to fall into despair.

In fact, that’s probably why you’re here. It’s okay though. We all need some inspiration now and then to help us shake off the rust and get back to creating awesome stuff.

If that sounds like something you need, scope out this enormous list of social media post ideas. There’s inspiration here to cover every social network, too. So, no matter where your audience is most active, you’re sure to find something you haven’t shown them before.”

Read on to find out more on the 52 Effective Social Media Post Ideas and Examples to Fill Your Calendar!

19. Social Report – 7 Digital Marketing Trends That Will Own 2020

20. Digital Marketing Institute – 10 Trends in Digital Marketing in 2020

21. Internet Marketing Bro – What is Digital Marketing? Strategies & Examples

22. StudioBinder – The Best Creative Digital Advertising Trends For 2020

As marketers and business owners, we are all aware that trends are what drives your marketing results.

Hence, it is important to constantly keep up with the trends in order to remain as a “current” brand and have your consumers constantly engaged.

Read different articles on Digital Marketing Trends for 2020 to find out more!

23. Plexxie Blog – 7 Social Media Marketing Tips For Businesses In Singapore [Video]

“For every digital marketing strategy you’re about to take, it’s best to start on the right foot!

Social media marketing isn’t just about posting what your business has to offer. To be effective, you need to build both trust and likeability with your audience. This will come if you’re consistently providing value through content that resonates with them.

Here are 7 things we strongly suggest you take note of before running your social media marketing campaign!”

Read on to find out more on how you’re able to build on before running the actual campaign!

24. Plexxie Blog – How To Create Effective Content For Facebook Ads [Video]

“Many businesses are using Facebook to advertise their products or services.

But did you know that there are over 3 million businesses using the Facebook Ads platform?

I’m not sure how many of them are actually part of your industry, but these are the businesses that you need to compete with to stand out to your consumers.

So how do you create contents that will capture your audience attention?”

25. Insanegrowth – 23 World Class Marketers Share Their Best Marketing Tips for 2020

What’s a better way to learn than learning from the best?

“As technology continues to evolve and the digital marketing landscape continues to change, what might have worked in 2019 might not necessarily work for 2020.”

Listed in this article are the Best Marketing Tips for 2020 from the experiences of 23 World Class Marketers!

26. Digital Doughnut – Worried About Content: Here Are Your Options—From a Marketer’s Perspective

“Content marketing is imperative when it comes to attracting your target audience and increasing sales. In fact, content marketing happens to be the most cost-effective tactic compared to other methods, the only exception in front of this is email marketing.

One problem that marketers usually face with this is that most entrepreneurs or business owners are so overwhelmed with other responsibilities, they do not have the time to invest in their content marketing strategy as much as it needs, and often because of this find that they could not yield the expected results.

Here are the most engaging content format tips to help you with ROI.”

If you are constantly worrying and cracking your head on what contents to create, here is a useful article of options – From a Marketer’s Perspective!

27. Convince&Convert – 11 Companies That Are Killing It with Their Digital Marketing Campaigns

It is good to have healthy competition with several similar brands out there. However, do not neglect to learn from whatever they are doing that is working well for their company!

Even if it is a brand is that completely different from yours or the company you are working in, draw inspiration from that and recreate one suitable for your own.

Here are 11 Companies That Are Killing It with Their Digital Marketing Campaigns to help you get started!

29. HubSpot – 15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign

Never thought that traditional print ads could be engaging? Well, think again.

With the fusion of new digital marketing, here are 15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign.

Read this now, thank me later.

30. Think With Google – Inside Google Marketing: Banner Ads Can Be Creative and Effective

Digital advertisements have to really stand out and bring value before they can really capture the attention of your audiences.

With the current and upcoming generation, banner ads tend to be less noticeable even though they are meant to capture attention. They also tend to be easily forgotten due to the changes in consumer behavior.

In this article, Google brings you through their insides on how Banner Ads can be creative and effective at the same time!

31. Entrepreneur.com – How Marketing Is Getting More Creative

With the transformation of the digital age, marketing has recently been seen as something that is getting more creative.

This is a plus point not only for consumers, providing them with an increase in entertainment, but also for companies by having more room for new marketing ideas.

32. Marketing Week – How Audi is bringing creativity to marketing effectiveness

Famous car brand, Audi, is well known out of the many others because of their creativity in their marketing efforts.

This article talks you through how Audi is bringing creativity to marketing effectiveness.

33. OkDork – Content Marketing for SEO Tutorial: How to Generate 400,000 Targeted Visitors

Looking to generate more targetted visitors to view your content?

Read to find out more on how you are able to generate 400,000 targeted visitors for your contents.

34. Convince&Convert – How to Create a Winning Social Media Strategy in 7 Simple Steps

A social media strategy is basically the backbone of a whole social media marketing plan. Without a strategy, companies are usually unsure of the next steps to take.

With this article, it helps you to Create a Winning Social Media Strategy in 7 Simple Steps.

35. Social Media Examiner – 26 Creative Ways to Publish Social Media Updates

“Are you struggling to find ideas for posts on Twitter, Facebook and Google+?

Do you need to come up with additional social media updates?

Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.

In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.”

CONCLUSION

So here is my compilation of 35 Marketing Articles for you to read in 2020.

If you’ve managed to read all 35, make sure to imply what you’ve learned into your next strategizing or campaign creation!

If you’ve not managed to go through all that you needed to, feel free to bookmark this article so that you are able to come back and refer to it at any time.

Need help in generating ideas for content creation or social media strategizing? Feel free to comment down below or drop me an email to discuss more!

Remember that marketing is essential for every business.

So if you haven’t been putting much effort into marketing your business, it is never too late to start now!