My fellow marketers and business owners: so you’ve decided to start your own social media marketing for your business.
You’re taking a big step opening your business up to the digital world.
Social media marketing isn’t just about what your business can offer to your potential customers. No, no, no!
7 Social Media Marketing Tips For Businesses In Singapore
It’s all about connecting, engaging and a little charming to get your potential customers to like and trust you. This increases the likelihood of them buying your products or services when you offer it to them
Just think about it.
How many times do you have posts on products or services that you haven’t even heard of before on your newsfeed/timeline, and purchased them?
For every digital marketing strategy you’re about to take, it’s best to start on the right foot!
Social media marketing isn’t just about posting what your business has to offer. To be effective, you need to build both trust and likeability with your audience. This will come if you’re consistently providing value through content that resonates with them.
Here are 7 things we strongly suggest you take note of before running your social media marketing campaign!
Tip 1. Understand Your Target Audience
Just knowing the demographics and psychographics of your audience isn’t enough. You need to understand them better and really dive deep to create your audience persona. Once you got that down, you can create content that will be valuable to them.
By understanding who your target audience are, you can also find out which social media platforms do they usually hang out on.
For example, if you’re targetting the teenagers and young adults between the ages of 16 to 26 years old, they’re most likely on Instagram
And if you’re targetting corporate professionals, they’re most likely on LinkedIn and maybe Facebook.
Especially for small business owners, knowing this allows you to focus on social media platforms that will work best for you, instead of having multiple platforms for your business.
Ultimately, do your research and create content that will provide value to your target audience, growing your brand organically.
Tip 2. Maintain Your Brand Identity (Across all platforms)
Brand identity constitutes of all the tangible elements for your brand. This includes all the visual elements such as your logo, colors, brand voice and language you use to interact with your customers.
Making sure your brand identity is consistent across all platforms not only shows that you’re professional, but it will also boost credibility and trust to your target audience.
And as we all know, trust and sales go hand-in-hand!
Look at how Mailchimp maintained their brand identity on Facebook & Twitter!
Tip 3. Prioritize Social Media Engagement
You need to show people that you are an active brand, who are consistently engaging with your customers or potential customers.
Why should you do this?
Wouldn’t you trust a brand who replies to queries and complaints on social media, fast? Comparing that to a different brand who ignores all comments on their posts, good or bad.
Wouldn’t you like a brand who interacts with you on social media, replying and acknowledging you as their customer (or even as a potential customer)?
Reply to your audience comments on your posts, like the comments that they tagged you in, and share whatever positive things that they have posted about your brand.
It’s like using social media as a PR channel too, right? Definitely.
It’s worth the effort, trust me.
Tip 4. Be Mentally Prepared To Post Consistently
So here’s the deal.
When businesses start to create their social media business accounts and publish posts about their products and service, they think that they can post as and when they like it.
You need to post at least 3 to 4 times per week, no matter what platform it is. For best results, we usually see one posts per day works best.
This is to show your audience that you are an active brand, keeping up with social media!
No time to post consistently? No worries.
You can use free social media marketing tools such as Buffer, or paid tools like Social Report or Agora Pulse.
Use these tools to schedule your posts at specific dates and times.
Just an additional tip about posting, be sure to use geolocation hashtags and brand hashtags so that your potential audience can find you easily on the various platforms.
Take a look at our branded hashtag, #Plexxie on Instagram!
Tip 5. Stay Relevant (Be up-to-date)
In the world of digital marketing, things are constantly changing. So you must ensure that you are relevant to what’s trending and happening now.
Especially when it comes down to social media and their everchanging algorithms.
You need to be up-to-date on digital marketing trends, as well as what’s currently trending in your specific industry. So that you can hop onto the bandwagon when it’s still hot.
To stay relevant to digital marketing trends, they are a lot of resources online. Here’s some of them:
Plexxie.com/blog (Our blog page)
Tip 6. Create Your Social Media Marketing Strategy (in 8 Steps)
Here’s the link to our blog with an infographic on creating your social media marketing strategy: https://plexxie.com/blog/steps-create-social-media-marketing-strategy/
Tip 7. Subscribe To Our Newsletter and YouTube channel.
We’re always sharing contents about social media marketing and digital marketing so that you can stay relevant and on top of the trends.
Subscribe to our YouTube Channel here: Plexxie YouTube Channel
Subscribe to our Newsletter by putting your email address at the bottom of this page!
Social Media Marketing can really help your business boost brand awareness, visibility, and leads. For every brand, there is no right way to do things. You just got to test out your different strategy. However, you should always keep these 7 social media marketing tips in mind if you’re going to conquer social media marketing in 2020!