Video: Social Media Marketing Strategies For 2023

WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see growth if you put in the work!

TIMESTAMPS:
00:00 – INTRO
1:26 – BUILD THE FOUNDATION
4:20 – CREATE SHORT FORM VIDEOS
6:56 – CROSS POSTING CONTENT
10:00 – POSTING ON YOUTUBE
13:05 – PAID CONTENT
19:34 – KEEP YOUR USERS ENGAGED

Step Up Your Social Media Marketing: 6 Strategies for 2023

If you want to grow your social media presence, then you need to keep up with the latest trends and strategies. With so much outdated advice on building a social media presence in Singapore, it is essential to focus on strategies that are current and effective for 2023.

As we approach the second quarter of 2023, it is time to ditch the old tactics and explore innovative marketing strategies that you can execute now help your brand thrive in the ever-changing social media landscape.

Social Media Marketing Strategies For 2023

1. Research on your audience and build your foundation.
2. Create more short-form content.
3. Cross-post your content.
4. Connect with your audience on a deeper level.
5. Use paid advertising.
6. Keep your audience engaged.

Strategy 1 – Research On Your Audience And Build Your Foundation

The first marketing strategy is to build the foundation of your social media platforms. What this means is to do a deep dive into audience research and understand them well. 

You can find out important things like which social media platforms they often use, their age, interests, occupation, etc. Once you research on your audience, you can now create your ideal customer persona.

TIP: Ensure that your audience, the content you share, and your brand identity all fit under one umbrella. This will give you a strong foundation to work on.

You can then strategically apply your efforts to the best social media platforms and create the best content type for them; contents that they will find useful.

Do not waste your efforts on platforms where your target audience is unlikely to be on.

For example, if you are targeting very young audiences, you’re going to concentrate more of your efforts on platforms like TikTok as they are heavily concentrated on that platform. 

It is also a good idea to research on the social media platform so that you can fully utilize all of its features and get to know how their algorithm works. This will allow you to plan your content around what the platform has to offer. For example, contents on TikTok should be short and fun using their music/audio features. 

TIP: Once you create your social profiles, you should establish your brand identity. Ensure that your brand logo, cover photos, and content guidelines are ready. Create and upload nine to ten generic posts just to emphasize your brand identity. 

Strategy 2 – Create More Short-Form Content 

Short-form video content are becoming increasingly popular. Because of how fast TikTok is exponentially growing not just in Singapore but globally, mature platforms like Facebook, Instagram, and even YouTube are also encouraging short-form contents.

Instagram released Instagram Reels. YouTube released YouTube Shorts.

So how do you create better short-form videos compared to your competitors?

1. Ensure that the first three seconds of your short-form videos are going to capture the attention of your audience. According to our research, 65 percent of people who watch the first three seconds of your videos will watch them for at least 10 seconds. If you look at brands like Red Bull, they are doing very well on Instagram Reels because first three seconds very attention-grabbing. 
2. To increase the click-through rate, make your cover image or thumbnails interesting!
3. Add captions! Many people watch videos in mute. This is because most of them are on public transportation, in the classroom, or in their workplace. It is important to add proper captions so that people can understand what is going on without turning the sound on.

Strategy 3 – Cross-Post Your Content 

Good job to you if you’ve started to create long-form video content! Now you can post multiple sub-contents on multiple platforms from just one piece of content material!

It is important for brands to realise that not all views are created equal. Different social media platforms have different consumption behaviors and platform ‘culture’.

For example, on TikTok, users are more willing to engage in the comments on each post, unlike Instagram and Facebook. Although the potential to reach more people (or views) on the latter are often higher.

Strategy 4 – Connect With Your Audience On A Deeper Level

When we talk about long-form video content, YouTube is the best platform to publish such content. However, many brands find it difficult to post content on YouTube as it is much more time consuming to create a video. As YouTube is owned by Google, it has the opportunity to be a long-term and competitive social media platform that will survive decades from now.

YouTube is mostly used by individual content creators. Compared to TikTok and Instagram, YouTube allows content creators to connect more emotionally with their audiences. Short-form video platforms like TikTok and Instagram (Reels) does not enable brands to connect with their audience on a deeper level because they are limited to the norm of the attention span of the users on those platforms.

Brands that are willing to spend more time creating longer-form videos has a higher chance of connecting to their audience more effectively. Thus, brands need to figure out how to connect with their audience on a deeper level on platforms like YouTube with longer-form content.

Here Are Some Easy Ideas For Long-Form Content For Brands:

1. Insight to company culture – Office Tour, A Day In The Life Vlog
2. Insight to company processes – How We Create Your Products, How We Process Your Order

Strategy 5 – Use Paid advertising

When posting content on social media platforms, they often fall into two categories: Organic Content and Paid Content.

Organic content means that you are not using any form of funds to boost your posts using the platforms’ advertising features.

On the other hand, if you invest funds for your content to reach more people, it is referred to as “Paid Content.” Most social media platforms now allow you to pay to have your content reach your target audience in the masses through its advertising feature.

For organic content, your posts will appear in the feed of your highly engaged followers almost immediately. However, your posts potential to reach more people depends on the organic virality of your content and the platforms’ algorithm. 

What we realise is that big brands with that does not prioritize traffic to their website are satisfied with going the organic content route.

The only con to organic content is that if virality is not on your side, you will reach your business goals at a (very) slow rate.

Paid content is the way to go if you are a new brand or if you have a certain goal or KPIs to meet in a time crunch. It will help you grow your audience, engagement rate, and conversion rate in a shorter period of time.

If you can invest funds on top of all of the efforts that you have already put into creating the content, it will be worth it.

The most sought after feature about paid content is that you can target your ideal customer because paid strategies have insane targeting features like location, age group, interests, page tracking, and interests.

Obviously, the con of paid content is that you need funds to be able to reach people. So test out all the platforms’ advertising features and find out which platform(s) are the most cost effective for you.

Strategy 6 – Keep Your Users Engaged

One of the most important strategies for brands is to keep their users engaged. This may seem basic, but it is often overlooked.

Studies have shown that audiences prefer brands that are transparent and genuine. Being authentic is key to having a longer-lasting audience on your platforms. Additionally, it is important to listen to feedback on the type of content your audience likes and finds valuable.

Build trust with your prospects through consistent engagement and sharing of relevant content. This will help build good rapport with them and eventually convert them into customers or leads.

Testing different types of content can help you determine what your audience prefers. Give your audience something of value.

Creating a sense of community is another way to keep your users engaged. For example, Instagram offers features such as polls and voting that allow your audience to have a voice. Even small gestures like this can make your audience feel like they are part of a community.

Keep posting relevant content and you will see results in the long run.

Conclusion

For 2023, brands everywhere in the world including Singapore have to connect with their audience on a deeper level. This should be done not just through engagement features like Messages and Comments, but through content that can relate with them on an emotional level. Social Media features and algorithm are always changing rapidly, so figure out which platforms suits your brand the best and just start creating and learning along the way!

How To Build Brand Identity –
https://www.youtube.com/watch?v=n3fPYGUkgCw

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