Author: Pei Lin Lim

“It’s agency life.” – The infamous line from any marketing and advertising agencies employee, more often than not it will be accompanied by a hashtag too. Who would have thought that one day I will become a part of this group of people who expresses their emotions best through memes? (Not me, definitely not me.) […]

What are social media metrics and why should you track them? Numbers are the universal language, especially for accountants marketers. Social media has become an integral part of every marketing strategy, but the real question here is – Are your social media efforts paying off? Great marketing requires good data, from follower counts to brand […]

Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]

Instagram is constantly surprising us. Nearly every week, Instagram introduces new features and keeping up with what’s fresh can be difficult right now more than ever. We all know that keeping up with updates on social media platforms is essential especially if you work in social media marketing, which is why we’ve created this handy […]