Category: How To

There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]

Social media is a powerful tool for businesses. However, managing a social media account, while ensuring that there is always contents to post, can be time-consuming especially if you’re juggling with a jam-packed-to-do list. Imagine thinking of what to post, crafting the graphics and the caption, and also engage with your audience in the comments, […]

Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]

In this guide, we take you through the step by step process of creating your Meta Business Manager Account and how to share your assets to your partners and team in! Why Do I Need To Have A Meta Business Manager Account? Meta Business Manager is a place where businesses can manage all their marketing […]

Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]

What is branding? Branding is the process of combining features such as a logo, design, mission statement, and a consistent theme throughout all marketing communications to create a strong, favourable perception of a company, its products, or services in the minds of customers. Effective branding allows businesses to stand out from the competition and cultivate […]

How do you create a social media content calendar? Follow 7 simple steps to get the most engagement out of your social media efforts.

All you need to know on Influencer Marketing for the Singapore market. What is it, How to execute, Who to engage and Where to find them.

Check out these tips on how to create content for social media advertising that will generate more conversions for your business,

A quick step-by-step process on how to conduct a social media audit with a free template. An important step before you create your strategy!