Tag: How To

WARNING – Most of the tactics shared on social media marketing strategies out there might not be applicable anymore as social media is evolving at a RAPID SPEED! We’ve done our research, we’ve tested it out. So this week, we share with you 6 SOCIAL MEDIA MARKETING STRATEGIES for 2023 that will help you see […]

There are several ways to identify an economic downturn. For the stock trader, it is the birth of an inverted yield curve. For workers, it’s a sharp rise in unemployment; for economists, hard-core inflation. For business owners, one of the most common signs of an impending recession is the decrease in Customer lifetime value (CLV). […]

Want your brand to be loud and known in the social media game? Social media design is one way to effectively increase brand awareness and grow followers’ engagement. Visual design is a powerful tool anyone can use to create brand recognition and connect your target audience with your business and services. Consumer reports that users […]

Social media is a powerful tool for businesses. However, managing a social media account, while ensuring that there is always contents to post, can be time-consuming especially if you’re juggling with a jam-packed-to-do list. Imagine thinking of what to post, crafting the graphics and the caption, and also engage with your audience in the comments, […]

For this week’s episode, we share more about #brandingyourbusiness with tips on keeping your brand consistent. We talk about brand voice, knowing your target audience and the importance of establishing your visual identity. As we share more about strong branding and messaging in your business, we hope to inspire small business owners as well as […]

Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]

In this guide, we take you through the step by step process of creating your Meta Business Manager Account and how to share your assets to your partners and team in! Why Do I Need To Have A Meta Business Manager Account? Meta Business Manager is a place where businesses can manage all their marketing […]

Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]

What is branding? Branding is the process of combining features such as a logo, design, mission statement, and a consistent theme throughout all marketing communications to create a strong, favourable perception of a company, its products, or services in the minds of customers. Effective branding allows businesses to stand out from the competition and cultivate […]

How do you create a social media content calendar? Follow 7 simple steps to get the most engagement out of your social media efforts.