Author: Soh Jia Yan
The Power of User-Generated Content for Social Media Marketing
Oct 27, 2023
Are you tired of scrolling through your social media feed, only to be bombarded by generic brand content that fails to capture your attention? Well, fear not! Because there’s a secret weapon in the world of social media marketing: User-Generated Content (UGC). It is the authentic and engaging content created by your fellow consumers that […]
5 Compelling Reasons to Invest in Social Media Marketing
Sep 6, 2023
Social media has evolved far beyond a platform for sharing cute pet pictures and reconnecting with old friends from high school. Today, it has become an indispensable tool that businesses of all sizes should harness for their growth and success. In this article, we will delve into five compelling reasons why you should invest in […]
Social Media Management Checklist for 2023
June 9, 2023
Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for […]
10 Common Social Media Mistakes in 2023
May 19, 2023
Social media has become a crucial tool for businesses to connect with customers and promote their brands. However, as with any form of communication, there are certain mistakes that brands make on social media. In this article, we will be discussing 10 of the most common mistakes that brands make on social media and how […]
The What, Why and How Of Social Media Analytics
Apr 29, 2023
“Why isn’t our likes growing?” “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article. Just like any other brand when they’re starting with its […]
Managing Your Time Doing Social Media Marketing
Feb 19, 2023
If you’ve worked in digital marketing, you know it’s not a walk in the park. Long hours, running after deadlines and demanding goals to meet. Everything (including the algorithm) is moving and changing too fast! It just feels like you’re stuck in a whirlpool of tasks and changes, almost drowning (but still surviving), wishing that […]