Category: Social Media Marketing

Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]

Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]

Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers.  People are more likely to purchase goods and services that […]

“Why isn’t our likes growing?”  “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article.   Just like any other brand when they’re starting with its […]

As designers, we are always searching for different and effective ways to do things. Be it in a form of photo editing, illustrations, general designs, and many more. We often lean towards tutorials or exploring the software itself to aid us in our designs. So today I am here to share some Adobe Photoshop tips […]

Use These 5 Growth Hacking Strategy To Get 10K Followers Fast! TikTok is the world’s fastest growing social media platform at the moment with over 1.53 BILLION users. It’s a platform that promotes content #virality. This means you’re able to get more eyes on your brand organically. Quicker than any existing social media platforms! Are […]

According to Hubspot’s 2022 State of Consumer Trends Report, the number of content creators is rising rapidly. In fact, 30% of surveyed 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves as content creators. This shows how in-demand this position is in the modern world, where using social media is the norm for […]

What is a Digital Marketing Account Manager’s role? Their key roles include planning campaigns, analysing metrics, and identifying trends in the different clients’ industries in order to boost their client’s web presence and meet their client’s digital marketing goals. They are also in charge of cultivating and maintaining relationships with both current and potential clients. […]

What is branding? Before we start off with how to keep your brand consistent for your business, we must first grasp the meaning of what branding your business is. Branding is the process of creating an identity for your business, one that garners recognition towards it. Creating a strong presence among your consumers and competitors […]

Remember the good old days when Times New Roman was your standard go-to font for everything? It became a popular font choice as it is easy on the eyes and is very versatile. Today, there are more than 200,000 fonts available to choose from. While we love having so many options, it can also be […]