Tag: Tips & Tricks

Social media is a powerful tool for businesses. However, managing a social media account, while ensuring that there is always contents to post, can be time-consuming especially if you’re juggling with a jam-packed-to-do list. Imagine thinking of what to post, crafting the graphics and the caption, and also engage with your audience in the comments, […]

First things first, what exactly is a podcast? In simpler terms, a podcast is an audio programme that examines a specific topic.  You may not be aware, but podcast marketing has seen an immense growth in popularity over the past few years. With such a notable exposure and rate of growth in this marketing tool, […]

For this week’s episode, we share more about #brandingyourbusiness with tips on keeping your brand consistent. We talk about brand voice, knowing your target audience and the importance of establishing your visual identity. As we share more about strong branding and messaging in your business, we hope to inspire small business owners as well as […]

What are social media metrics and why should you track them? Numbers are the universal language, especially for accountants marketers. Social media has become an integral part of every marketing strategy, but the real question here is – Are your social media efforts paying off? Great marketing requires good data, from follower counts to brand […]

More than just a photo-sharing site, Instagram has evolved into a social network that businesses and brands are hopping on for outreach and to engage with their fans. With as much as 2,000 million monthly active users worldwide, it should come as no surprise that Instagram is rapidly rolling out new features that businesses can […]

Being one of the most popular social media platforms around the world, Instagram is basically the goldmine for marketers, businesses, and entrepreneurs. Over the past decade, Instagram has evolved from just users sharing heavily-filtered photos to Instagram Live, Advertisement, Stories, and Reels. Instagram engagement goes way deeper and it’s not always just about the followers […]

Looking back, we can see the evolution of design. People respond to the ever-changing design styles, constantly on the lookout for something new and exciting. Whether you’re a company, an influencer, or a content creator, you constantly want to stand out. A big part of the design evolution involves visual elements and how you use […]

Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]

Instagram is constantly surprising us. Nearly every week, Instagram introduces new features and keeping up with what’s fresh can be difficult right now more than ever. We all know that keeping up with updates on social media platforms is essential especially if you work in social media marketing, which is why we’ve created this handy […]

Want to see results in your Social Media Marketing efforts for 2020? Avoid these 20 common mistakes that I made to market my business.