Author: Dionne Cheang

‘Join Us!’, ‘Sign Up!’ – These are often the phrases we see on social media with a common goal for brands to get audiences to give their emails and keep a look out for the brand’s updates. However, is it really that easy for audiences to give what your brands want? While it is true […]

Build it or buy it?  You’re handling your brand’s social media account, constantly posting new content and actively engaging with your audience. But there’s just one problem – your organic posts are not reaching out to anyone. Perhaps back in 2013, your organic post can be reaching up to 13 percent of your page’s audience. […]

Social media is a powerful tool for businesses. However, managing a social media account, while ensuring that there is always contents to post, can be time-consuming especially if you’re juggling with a jam-packed-to-do list. Imagine thinking of what to post, crafting the graphics and the caption, and also engage with your audience in the comments, […]

More than just a photo-sharing site, Instagram has evolved into a social network that businesses and brands are hopping on for outreach and to engage with their fans. With as much as 2,000 million monthly active users worldwide, it should come as no surprise that Instagram is rapidly rolling out new features that businesses can […]

Over the past 2 years, the Covid-19 pandemic has, undoubtedly, upended the retail industry, caused uncertainty for the future of the in-store experience and left retailers scrambling to effectively serve consumers and navigate through the new trading landscape. Digital marketing and social media have then become the next omni-channels to create a distinctive customer experience. […]

There is no doubt that influencer marketing is the dominating trend in 2023. With the ever-shifting dynamics in the social media landscape, the best influencers leverage on the latest marketing trends and content quickly to develop their authority and expertise, making themselves more attractive to brands. From a brand’s perspective, the growing use of new […]