Author: Gladys Thien

What is SWOT analysis, and what does it mean to you as a marketer? SWOT analysis is more than just a tool—it’s the cornerstone of strategic marketing. For any marketer striving for success, it’s a compass that guides you through the complexities of your brand and product. By diving deep into the strengths, weaknesses, opportunities, […]

Unsure about the difference between dark posts and boosted posts? Wondering which could yield better results? It is crucial to understand both the distinctions and similarities between these methods to optimise your paid advertising efforts in line with your objectives. Let’s delve into both dark posts and boosted posts to offer a clearer understanding of […]

Why should brands prioritize the acquisition of user-generated content (UGC)? The benefits are substantial. UGC-based advertisements boast click-through rates four times higher and a remarkable 50% reduction in cost-per-click compared to the average. Moreover, campaigns or websites that integrate UGC witness a substantial 29% increase in web conversions. In today’s digital landscape, leveraging UGC has […]

In an era defined by rapid technological advancements and ever-changing consumer preferences, the significance of branding has reached unprecedented heights. Businesses, both large and small, are increasingly recognizing the pivotal role branding plays in establishing a lasting connection with their target audience. In this dynamic landscape, understanding the do’s and don’ts of branding becomes essential […]

Social media marketing is important for a successful business strategy in this modern era of technology. Its potential to establish a direct connection between businesses and customers presents a distinct chance for businesses to enhance their sales and expand their customer base. According to research, in Singapore, social media has become an integral part of […]

A brand strategy is a comprehensive approach to creating a strong and positive connection with customers and potential customers. It involves various elements such as the brand voice, storytelling, brand identity, values, and overall branding. It aligns your long-term business goals and objectives with your brand’s overall image and perception and outlines the steps and […]

What is a buyer persona? A buyer persona is a comprehensive representation of your target audience that is based on thorough research. Instead of getting to know each customer personally, you create a persona that serves as a representation of your customer base. This may include multiple personas if different customers have different reasons for […]

What is a Digital Marketing Account Manager’s role? Their key roles include planning campaigns, analysing metrics, and identifying trends in the different clients’ industries in order to boost their client’s web presence and meet their client’s digital marketing goals. They are also in charge of cultivating and maintaining relationships with both current and potential clients. […]

Did you know that The Accounting and Corporate Regulatory Authority (ACRA) estimates that there are approximately 500,000 registered business entities in Singapore? For more than ten years, Singapore has consistently been ranked as the top nation for entrepreneurs to do business. This is all thanks to Singapore’s ideal geographic location. Many small and big brands […]