Category: How To

Unsure about the difference between dark posts and boosted posts? Wondering which could yield better results? It is crucial to understand both the distinctions and similarities between these methods to optimise your paid advertising efforts in line with your objectives. Let’s delve into both dark posts and boosted posts to offer a clearer understanding of […]

Looking for ways to increase your brand’s social media engagement and brand awareness? Want to promote exciting new products or services? Looking to expand your current audience reach? Well, look no further than creating a social media contest! Social media contests are one of the best ways to encourage higher overall engagement and following. When […]

With billions of brands vying for consumer attention, it is crucial to develop a strong visual identity that sets your brand apart. Visual identity is the combination of visual elements that create a unique, recognizable image of your brand. Think of the iconic tick logo on a shoebox or paper bags – instantly, you know […]

In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, especially in Singapore. With its rapid growth since 2020 during lockdown in Singapore and unique content format, TikTok offers immense opportunities for businesses to connect with their audience in creative ways. If you know just how to take advantage of […]

Why should brands prioritize the acquisition of user-generated content (UGC)? The benefits are substantial. UGC-based advertisements boast click-through rates four times higher and a remarkable 50% reduction in cost-per-click compared to the average. Moreover, campaigns or websites that integrate UGC witness a substantial 29% increase in web conversions. In today’s digital landscape, leveraging UGC has […]

In an era dominated by digital content, the potency of video in marketing strategies is undeniable. A staggering 88% of marketers, as per a Wyzowl survey, acknowledge video’s critical role in their marketing arsenals, underscoring the imperative for brands to deliver top-tier video quality. Enter the iPhone, a ubiquitous gadget that, when wielded with savvy, […]

As social media platforms continue to evolve, businesses and advertisers face the pivotal decision of choosing between Instagram Reels Ads and TikTok Advertising to market their products or services. Each platform has unique characteristics and user demographics, offering compelling opportunities to engage with a vast and diverse online audience. This article delves into the comparative […]

Social media has undergone rapid evolution in the way businesses market their products or services and engage with their audience. Marketing trends in this domain change swiftly, necessitating businesses to adapt promptly to remain relevant in this fiercely competitive industry. As 2023 draws to a close, it is prudent for businesses to start planning their […]

Are you wondering how to propel your videos into viral stardom on TikTok? Look no further! TikTok, the beloved short-video platform, is renowned for its ability to catapult content into the viral stratosphere. From captivating dance challenges to informative how-tos, TikTok offers a diverse array of content that can captivate audiences, reshaping our social media […]

In an era defined by rapid technological advancements and ever-changing consumer preferences, the significance of branding has reached unprecedented heights. Businesses, both large and small, are increasingly recognizing the pivotal role branding plays in establishing a lasting connection with their target audience. In this dynamic landscape, understanding the do’s and don’ts of branding becomes essential […]