Category: How To
TikTok SEO Hacks: Get More Views With Keyword Research And Posting Strategy
Jul 10, 2023
Did you know that TikTok is now competing with Google as an alternative search engine? According to Google’s Senior Vice President, more than 40% of Gen Z prefers TikTok for online searches over Google. This significant shift highlights the importance of a comprehensive TikTok SEO strategy, which many brands overlook. You can significantly increase the […]
How To Create A Buyer Persona
June 22, 2023
What is a buyer persona? A buyer persona is a comprehensive representation of your target audience that is based on thorough research. Instead of getting to know each customer personally, you create a persona that serves as a representation of your customer base. This may include multiple personas if different customers have different reasons for […]
Social Media Management Checklist for 2023
June 9, 2023
Are you starting a new brand on your own? Not sure if you have a solid social media marketing strategy to launch? Fret not! We have came up with a 7-step checklist to ensure that your social media account passes the test! These 7 items serve as a blueprint to build a strong foundation for […]
10 Photography Tips Beginners Need to Know
June 1, 2023
Growing up as a Generation-Z, taking photos has been part of our lifestyle. Be it taking photos of your outfit, capturing the beautiful scenery during your overseas trip or even taking photos of your dinner in a restaurant. Photography is definitely one of the best ways we capture memories, tell stories and share someone’s happy […]
How To A Create Social Media Marketing Strategy in 2023
May 29, 2023
Looking to transform your online presence in 2023? A well-crafted social media marketing strategy could be your ticket to success. Being present online isn’t enough; you must direct your energy effectively to see results. We’ll walk you through a simple eight-step process that includes setting specific goals, understanding your audience, analyzing your competition, conducting a […]
10 Common Social Media Mistakes in 2023
May 19, 2023
Social media has become a crucial tool for businesses to connect with customers and promote their brands. However, as with any form of communication, there are certain mistakes that brands make on social media. In this article, we will be discussing 10 of the most common mistakes that brands make on social media and how […]
Marketing To Gen-Z in 2023 the Right Way (Easy Tips)
May 15, 2023
Marketing to Gen-Z might not be as straight forward as one might think. The Generation Z crowd is the most tech-savvy, social media loving generation yet. Most of them are content creators during their spare time. So if you’re looking to market to Gen Z in 2023, you’re in the right place! Gen Z is […]
9 Font Hacks for Instagram Stories You Should Know
May 10, 2023
Instagram has been the dominant platform when it comes to social media in this generation, hosting over a billion users monthly worldwide in 2022. However, we all know how “limited” their Story function may seem like. In fact, there is so much more within the platform that the everyday Joe may not know about and […]
How To Create A Buyer Persona In 4 Steps
May 4, 2023
Imagine walking into a shoe store and being offered the exact pair of shoes you have been thinking about by the sales rep. Isn’t that impressive? With good understanding of using buyer personas, that’s the kind of connection you could get with your own customers. People are more likely to purchase goods and services that […]
The What, Why and How Of Social Media Analytics
Apr 29, 2023
“Why isn’t our likes growing?” “Why aren’t people engaging in our post?” “ It’s been a year and our following is still not growing!” If these thoughts have slipped into your mind before or are being questioned by your managers, you’re in the right article. Just like any other brand when they’re starting with its […]